SMX Next

November 14-15, 2023 | Virtual

SMX Next is designed especially for professionals in the search marketing industry eager to stay ahead of the curve and prepare for what’s coming, well… next. At SMX Next, you’ll learn fresh insights, emerging opportunities, and actionable tactics to tackle the challenges of today head-on… and prepare for what’s coming next. Wpromote’s VP of Earned Media, Rachel Bucey Klein, spoke on a virtual SEO panel titled “Ask Me Anything.”

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ANA Masters of Marketing

October 24-27, 2023 | In-Person

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Wpromote’s Chief Relationship Manager, Mike Stone, and Executive Vice President, Client Strategy, Jon Leicht attended this event in Orlando, FL.

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MediaPost TV & Video Insider Summit

October 22-25, 2023 | In-Person

In case studies, discussion sessions, and MediaPost’s signature daily roundtables, the TV & Video Insider Summit brought some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities. Wpromote Associate Director, Programmatic, Tom Walther attended this event in Nashville, TN.

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PubAcademy LA: Leaning into Omnichannel Video for 2024 Success

October 12, 2023 | In-Person & Virtual

PubAcademy is where industry shakers convene for tips, best practices, and case studies into omnichannel video advertising. Sklyer McGill, Wpromote’s Head of Programmatic & Video, joined a panel discussion titled “Leaning into Omnichannel Video for 2024 Success.” This panel took place in Los Angeles and was streamed for a virtual audience. The recording is now available on-demand with event registration at the link below. 

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Advertising Week New York

October 16-19, 2023 | In-Person

From inspiring keynotes to insightful panels, Advertising Week invites its attendees to experience the latest ideas and innovations, find inspiration, wrestle with the biggest issues shaking and shaping our industry, and connect with new and old colleagues. Wpromote’s Senior Vice President, Paid Media, David Dweck, Vice President, Paid Search, Jayme Hoy, and Vice President, Media Strategy, Ryan Smith attended this event in New York City.

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Win With AI By Leveraging Meta Advantage+: Challenger Masterclass

September 20, 2023 | Virtual

Powerful AI models will increasingly define the future of social media, and Advantage+ is the tip of the spear. Make sure you’re at the forefront of these changes and your business is positioned to win in Q4 and beyond.

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eTail East: The eCommerce & Omnichannel Conference

August 21-24, 2023 | In-Person

eTail is where the top minds in retail meet, collaborate and learn about what’s disrupting the industry today and what’ll change tomorrow. Designed to build your business and your profit, we cut out the fluff and provide you with content from retail innovators in the trenches. Jeff Herrera, Wpromote’s Vice President of Channel Partnerships and Marketing, was in attendance this summer in Boston, MA.

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Level Up Your Google PMax Strategy: Challenger Masterclass

July 26, 2023 | Virtual

For Google paid search, the AI revolution is already here in the form of Performance Max. Make sure you don’t get left behind. We brought together Wpromote’s top paid search experts for a live virtual masterclass to learn advanced strategies to maximize success.

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MMA CMO & CEO Summit

July 23-25, 2023 | In-Person

CMO & CEO Summit brings together the best thinking and experienced of peers, and a whole lot of proprietary science for you and your organization to not just survive, but thrive. This is one time a year to really check on the latest insights, knowledge, and collective wisdom of the world’s best CMOs from the biggest of brands, combined with the perspective of the CEOs and CROs of the leading marketing and advertising technologies and platforms. Mike Stone, Wpromote’s Chief Relationship Officer, was in attendance this summer in Napa, CA.

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Forrester B2B Summit North America

June 5 – 7, 2023 | In-Person & Virtual Event

The B2B landscape is ever-changing. Influenced by many factors – from technological innovation to changing customer behavior – it’s also shaped by external conditions in the wider world. Forrester’s B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions.​ Wpromote sponsored the B2B Summit in Austin, TX and spoke with our client Intuit QuickBooks. 

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Smart Site Optimization Boosts Paid Media Performance

May 30, 2023 | Virtual Event

We were excited to participate in AB Tasty’s Virtual Experience Summit, with our own session, Smart Site Optimization Boosts Paid Media Performance. Allyson Kuhn, Wpromote’s Associate Director of CRO, shared how to continuously optimize website elements such as landing pages, site speed, and user experience to increase business conversion rates and reduce bounce rates, leading to a higher ROI for their paid media efforts.

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Adweek Social Media Week

May 16-18, 2023 | In-Person & Virtual Event

This year’s Social Media Week (#SMW) did a deep dive into the democratization of creativity. We found out how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement and how innovative digital content is being used to create communities that marketers can engage, grow and monetize. Wpromote’s VP of Paid Social Darren D’Altorio and Wpromote’s Senior Director of Influencer & Affiliate Ana Arnet were in attendance. 

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The Brief: Marketing Brew Summit

May 11, 2023 | In-Person Event

Haley Stewart, Wpromote’s Senior Account Director of Client Services, joined Marketing Brew and some of the world’s most recognized brands as they gathered for a day of networking, collaboration, workshops, and exploration with NYC’s marketing event of the year, The Brief. The event highlighted upcoming trends, spotlit innovative strategies, and explored solutions to marketers’ latest challenges. 

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Culture, Community, and Conversion: How Connection Drives Business Growth

April 25, 2023 | Virtual Event

No matter how you slice it, marketing has traditionally been divided into two camps: performance or brand, quantitative analysis or qualitative feedback, community-focused or conversion-driven. Across the industry, those distinctions are collapsing as consumers demand that brands truly earn their dollars by engaging at a deeper level. We brought together two people leading the charge toward a unified approach to marketing that drives both long-term brand power and measurable business outcomes for one can’t-miss conversation.

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POSSIBLE

April 17 – 19, 2023 | In-Person Event

Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE was the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges. Natalie McCaffrey, Wpromote’s Head of Strategy, attended in Miami! 

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Activate Summit North America

April 17 – 19, 2023 | In-Person & Virtual Event

Activate Summit North America is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of Dreamers, Builders, and Makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table. Jeff Herrera, Wpromote’s Vice President of Channel Partnerships and Marketing, attended Activate Summit in San Francisco. 

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Seize Your Data Destiny: The Future of Measurement Challenger Masterclass

March 30, 2023 | Virtual Event

Marketing dollars need to be accountable to business objectives, especially in an uncertain economy. But many brands fail to connect the dots between media spend and ultimate impact by leveraging flawed solutions like last-click attribution and making decisions solely based on efficiency. And data privacy restrictions are only making measurement harder. What you do today to proactively get ahead of measurement challenges might be the single biggest differentiator for your brand’s long-term success.

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Shoptalk 2023

March 26 – 29, 2023 | In-Person Event

Held annually in Las Vegas, Shoptalk is an unprecedented gathering of individuals and companies reshaping how consumers discover, shop and buy. The event provides a platform for large retailers and branded manufacturers, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve. 

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WP Engine DE{CODE} 2023

March 21, 2023 | Virtual Event

DE{CODE} is WP Engine’s free virtual conference dedicated to helping developers build better WordPress sites. This year, WP Engine brought the latest thinking on how to leverage WordPress to meet evolving consumer needs and technology trends now and in the years to come. Dennis Ngin, Wpromote’s Vice President of Digital Experience, spoke on a panel titled “How Agencies Use Headless Tech to Solve Technical Challenges and Win New Projects.” 

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Natural Products Expo West 2023

March 7 – 11, 2023 | In-Person and Virtual Event

This is the leading trade show in the natural, organic, and healthy products industry and Wpromote was excited to attend this year. Natural Products Expo provides a valuable opportunity for in-person discovery, drawing buyers from both big box and small independent retailers, who are seeking the hottest products in organic and natural foods, clean beauty and home products, and supplements and ingredients.

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Digiday Media Buying Summit

March 6 – 8, 2023 | In-Person

Agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Digiday’s Media Buying Summit highlighted the trials and successes of navigating these turbulent but nutrient-rich waters. Two of Wpromote’s Senior Directors of Media Strategy, Liz Cooney and Maura Pierson, attended this event. 

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RampUp 2023

February 28 – March 1, 2023 | In-Person

Over the course of two days, we were inspired by some of the industry’s most innovative thinkers to future-ready your business for what’s next. When we connect data in the right ways, we can unlock incredible business value and brand loyalty. Wpromote Vice President of Digital Intelligence, Simon Poulton and Group Account Director, Client Services, Tom Hood, attended this event. 

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eTail West

February 27 – March 2, 2023 | In-Person Event

eTail is a four day retreat in Palm Springs, CA designed to help you increase the profits from your business. You get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. They cut out the fluff to give you hundreds of strategic takeaways.

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The Profitability Imperative: How to Build Forecasts, Predictions, and Dynamic Strategy to Win in 2023

February 15, 2023 | Virtual Event

The choices you make right now will determine whether your brand rises to the mounting challenges of 2023–or falls irrevocably behind. Check out the recording of our virtual event to find out what you will need to not just outsmart the competition but be fully prepared to face a series of converging factors, from economic uncertainty to data deprecation, that could spell chaos for any business that doesn’t invest in the right foundation of technology and agile strategy.

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4A’s Decisions 2023

February 1 & 2, 2023 | In-Person & Virtual Event

At 4A’s Decisions 2023 in New York City we learned and explored ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. Our very own David Dweck, Senior Vice President of Paid Media, spoke on VidMob’s panel called “Creative Disruption.” 

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DCO Masterclass: Zero To Hero: Scaling Personalization From Crawl To Run

January 24, 2023 | Virtual Event

Leverage DCO automation to accelerate ad campaign performance from best-in-class marketing experts. In this exclusive virtual event, Wpromote’s Aaron Gomeztrejo and Jivox’s Nimay Parekh opened up the curtain to share the powerful dynamic creative optimization (DCO) strategies they use for mid-market and enterprise brands across different verticals.

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Breaking Convention: 5 Trends That Are Reshaping Marketing (and How to Get the Advantage)

September 28, 2022 | Virtual Event

Many forces are combining into a perfect storm that is reshaping marketing as we know it, and the smartest marketers are getting in front of these shifts to push their brands to the front of the consumer consciousness.

We’re bringing together leading experts from Google, Wieden+Kennedy, and Shipt to explore how you can embrace the new and position your brand for success in 2023 and beyond across five specific, interconnected trends.

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The Marketing Mission: Balancing Social Responsibility and the Growth Imperative

June 28, 2022 | Virtual Event

Today’s consumers expect brands to stand up for important social issues and stand out from the crowd by putting those values front and center in their interactions across channels and as part of the business. And that expectation is only growing in the next generation of customers.

But the pressure to focus on the purchase decision and lower funnel ad spend can make it difficult to find space in your strategy to engage in meaningful ways that resonate with customers. Marketers also run the risk of accusations of opportunism and inauthenticity if the only place those values show up is on social posts or in commercials. We’re bringing together marketing leaders from across industries who are making connections with consumers and building social responsibility into their core brand value proposition—while fueling significant growth.

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Break Out of the Performance Prison: Shifting From KPIs to Business Growth

February 23, 2022 | Virtual Event

Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI. That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel. We’ve invited leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth.

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The Inflection Point: Predicting the Future After Marketing’s Tempestuous Year

October 14, 2021 | Virtual Event

Marketers have mostly been focused on reacting for months now, honing our ability to respond to new challenges in real time but barely finding time to plan more than a few weeks ahead. From data privacy changes to ever-higher consumer expectations, we need to start a deeper discussion if we’re going to make the right decisions for brands in the future. We’re bringing together a panel of some of the finest minds in marketing to explore where we go from here and how key trends will impact your marketing plans.

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Holiday Planning 2021: Sleigh the Competition in a Hypercompetitive Q4

August 25, 2021 | Virtual Event
We brought in the best experts in the industry to break down the data and forecast the key strategies and tactics that will help your business capture market share during the biggest shopping season of the year. We dig into how the changes in customer behavior over the last year and the high expectations for the 2021 holidays should change your brand’s approach to digital marketing—and make sure you’re fully prepared to dominate through the end of Q4.

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Unlocking the Upper Funnel: Evolve Your Media Strategy to Drive Exponential Growth

May 13, 2021 | Virtual Event
How can you activate the full funnel and ensure that marketing contributes measurably to your core business objectives? The answer: unsiloing your marketing channels, diversifying your media, and accurately attributing touchpoints at every stage of the customer journey. Our panel of experts explore how to identify key touchpoints, unlock budget, and advance customers down the funnel to drive results for your brand and business.

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The Roaring 2020s: Lead Your Brand’s Marketing Transformation

February 10, 2021 | Virtual Event
Marketing leaders will never have a bigger opportunity to shape the future of their brand and capture significant market share than right now, in a year of massive digital acceleration. Our panel of transformative leaders from Google, Sky Zone, and IEC share their one-of-a-kind insights and guidance, so you can be the force of change that will reshape your organization into the forward-focused, customer-first brand that the 2021 consumer and market demands.

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Rise to the Challenge of…
The Future: What’s to Come in 2021 and Beyond

December 9, 2020 | Virtual Event
As 2020 finishes up its farewell tour, it’s time to look to the future. What does the big picture of the marketing of tomorrow look like? How can we take advantage of the opportunities and rise to the challenge of this ever-changing industry? We looked at some of the key challenges we examined throughout this series, from an automated marketing future to powerful performance creative, from meaningful brand/customer connection to the evolution of data privacy. Some of the smartest people in marketing today offered their forecast for what comes next—and how you can position your business to not just survive, but thrive.

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Rise to the Challenge of…
The Data: Building for the Privacy-First Marketing of Tomorrow

November 17, 2020 | Virtual Event
We need to recognize that we have already entered the data privacy twilight zone. It’s time now to face the challenge head on: marketing leaders must prepare their businesses to embrace a limited data future—and be prepared to use available data sets responsibly and effectively. Learn how to tackle one of the thorniest issues facing the marketing industry today: how can we make the necessary changes to the way we use data in a way that will actually make a positive impact on your business?

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Rise to the Challenge of…
The Customer: Earn Lifetime Customers On Every Channel

October 15, 2020 | Virtual Event
People consume, view, and interact with marketing 24/7. Your brand needs to get smarter and throw out the usual marketing playbook when it comes to connecting with your brand’s most important asset: your customers. Watch now to get thoughtful about customer connection and find new ways to effectively speak to the needs of your customers, led by Marcus Collins, who serves as the Co-Director of the Yaffe Digital Media Initiative at the University of Michigan and used to run Beyoncė’s digital strategy, Renee Halvorsen, VP of Marketing & Ecommerce for Marine Layer, and John Becker, CMO of Investor’s Business Daily.

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Rise to the Challenge of…
The Pivot: Agile, High Volume Creative that Performs

September 24, 2020 | Virtual Event
Your brand is facing constantly evolving social channels, increasingly ad-savvy consumers, and the ever-changing array of Google search offerings. It’s time to make the change to a performance creative strategy. We brought together powerhouse voices who are leading the charge, Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote, to find out how to ensure your business makes this crucial pivot effectively–and immediately.

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Rise to the Challenge of…
The Vision: Where Marketing Is Going

August 19, 2020 | Virtual Event
5 years from now all of advertising will be digital: when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing? From the models to the data to the creative, you need to be looking around the corner at what’s coming and not just be prepared, but ready to win.

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Don’t Call It A Comeback: H2 2020 Digital Marketing Planning & Beyond

June 24, 2020 | Virtual Event
Brand leaders from Frontier Airlines, NuFACE, and Johnny Was shared what questions they’re asking as they plan their H2 digital marketing strategy—and what your brand needs to consider, whether trying to recover, pivot, or hold onto new ground.

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Customer Behavior: A New Framework For Predictive Corporate Valuation & Strategic Direction

June 17, 2020 | Virtual Event
Wharton Professor and Theta Equity Partners Co-founder Peter Fader, Provenance Founder Anthony Choe, and Brentwood Associates Operating Partner & CMO Jay Sung joined our virtual event to discuss how customer-centric modeling can enhance corporate valuation methods and provide direction for future marketing strategies to accelerate profitable growth and bottom-line performance, including specific tactical guidance.

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The Ultimate Consumer Digital Opportunity Is Happening Now: Lower Cost & More Conversions

May 14, 2020 | Virtual Event
Brands have a once-in-a-lifetime opportunity to reduce ad spend and increase conversions right now. Get exclusive access to Google’s proprietary consumer data and learn how to make the most of a buyer’s market for digital ads.

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SiriusDecisions 2020 Summit

May 4-7, 2020 | Virtual Event
SiriusDecisions Summit is a must-attend event for sales, marketing, and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. Wpromote presented a case study with Coyote Logistics about how together we took on some audacious goals by going straight to the source: their customers.

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Challenger AMA: Q&A With Digital Marketing B2B Industry Experts

April 16, 2020 | Virtual Event
As digital marketers, you need to balance thinking about the big picture marketing questions and the specifics of how those strategies work in your industry. That’s why we brought B2B digital marketing experts together for an Ask Me Anything session centered around the trends defining your brands’ strategies right now.

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Challenger AMA: Q&A With Digital Marketing B2C Industry Experts

April 14, 2020 | Virtual Event
We invited some trusted experts for an Ask Me Anything focused on the trends shaping the B2C community at present to get you the answers you need. Learn what digital marketers in verticals including retail, hospitality & travel, health, food & beverage, financial services, and more are asking–and what to do with the answers.

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From Crisis Reactive To Recovery Proactive: Adapting Digital Marketing Goals & Budgets

April 9, 2020 | Virtual Event
We brought together some very smart digital marketing leaders in a virtual panel to discuss how they’re responding to the coronavirus, and how to find a way to balance your brand’s reaction to the crisis with a proactive plan for recovery.

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Adapt, Evolve, Prevail: Digital Marketing In A Crisis

March 26, 2020 | Virtual Event
Marketing teams across every industry are being hit by a rapid succession of changing expectations as the coronavirus pandemic hits: from unexpected budget reallocations to sudden changes on search engine results that can drastically impact media spend to learning to collaborate in virtual workspaces and more.

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