Past Events
Learn more about the kinds of events we participate in and get the insights from our impactful sessions in case you missed them.
Breaking Convention: 5 Trends That Are Reshaping Marketing (and How to Get the Advantage)
September 28, 2022 | Virtual Event
Many forces are combining into a perfect storm that is reshaping marketing as we know it, and the smartest marketers are getting in front of these shifts to push their brands to the front of the consumer consciousness.
We’re bringing together leading experts from Google, Wieden+Kennedy, and Shipt to explore how you can embrace the new and position your brand for success in 2023 and beyond across five specific, interconnected trends.
The Marketing Mission: Balancing Social Responsibility and the Growth Imperative
June 28, 2022 | Virtual Event
Today’s consumers expect brands to stand up for important social issues and stand out from the crowd by putting those values front and center in their interactions across channels and as part of the business. And that expectation is only growing in the next generation of customers.
But the pressure to focus on the purchase decision and lower funnel ad spend can make it difficult to find space in your strategy to engage in meaningful ways that resonate with customers. Marketers also run the risk of accusations of opportunism and inauthenticity if the only place those values show up is on social posts or in commercials. We’re bringing together marketing leaders from across industries who are making connections with consumers and building social responsibility into their core brand value proposition—while fueling significant growth.
Break Out of the Performance Prison: Shifting From KPIs to Business Growth
February 23, 2022 | Virtual Event
Performance marketing is getting a bad name. Too many businesses have embraced a performance approach that limits marketing scope to direct response campaigns, ROAS targets, and ROI. That’s a fundamental mistake: all marketing should perform, and your entire marketing team needs to be focused on long-term, sustainable business growth, not just short-term performance by channel. We’ve invited leaders changing the game in marketing to help us redefine performance marketing to empower businesses and help them succeed by deploying a holistic, full-funnel strategy that drives profitable growth.
The Inflection Point: Predicting the Future After Marketing’s Tempestuous Year
October 14, 2021 | Virtual Event
Marketers have mostly been focused on reacting for months now, honing our ability to respond to new challenges in real time but barely finding time to plan more than a few weeks ahead. From data privacy changes to ever-higher consumer expectations, we need to start a deeper discussion if we’re going to make the right decisions for brands in the future. We’re bringing together a panel of some of the finest minds in marketing to explore where we go from here and how key trends will impact your marketing plans.
Holiday Planning 2021: Sleigh the Competition in a Hypercompetitive Q4
August 25, 2021 | Virtual Event
We brought in the best experts in the industry to break down the data and forecast the key strategies and tactics that will help your business capture market share during the biggest shopping season of the year. We dig into how the changes in customer behavior over the last year and the high expectations for the 2021 holidays should change your brand’s approach to digital marketing—and make sure you’re fully prepared to dominate through the end of Q4.
Unlocking the Upper Funnel: Evolve Your Media Strategy to Drive Exponential Growth
May 13, 2021 | Virtual Event
How can you activate the full funnel and ensure that marketing contributes measurably to your core business objectives? The answer: unsiloing your marketing channels, diversifying your media, and accurately attributing touchpoints at every stage of the customer journey. Our panel of experts explore how to identify key touchpoints, unlock budget, and advance customers down the funnel to drive results for your brand and business.
The Roaring 2020s: Lead Your Brand’s Marketing Transformation
February 10, 2021 | Virtual Event
Marketing leaders will never have a bigger opportunity to shape the future of their brand and capture significant market share than right now, in a year of massive digital acceleration. Our panel of transformative leaders from Google, Sky Zone, and IEC share their one-of-a-kind insights and guidance, so you can be the force of change that will reshape your organization into the forward-focused, customer-first brand that the 2021 consumer and market demands.
Rise to the Challenge of…
The Future: What’s to Come in 2021 and Beyond
December 9, 2020 | Virtual Event
As 2020 finishes up its farewell tour, it’s time to look to the future. What does the big picture of the marketing of tomorrow look like? How can we take advantage of the opportunities and rise to the challenge of this ever-changing industry? We looked at some of the key challenges we examined throughout this series, from an automated marketing future to powerful performance creative, from meaningful brand/customer connection to the evolution of data privacy. Some of the smartest people in marketing today offered their forecast for what comes next—and how you can position your business to not just survive, but thrive.
Rise to the Challenge of…
The Data: Building for the Privacy-First Marketing of Tomorrow
November 17, 2020 | Virtual Event
We need to recognize that we have already entered the data privacy twilight zone. It’s time now to face the challenge head on: marketing leaders must prepare their businesses to embrace a limited data future—and be prepared to use available data sets responsibly and effectively. Learn how to tackle one of the thorniest issues facing the marketing industry today: how can we make the necessary changes to the way we use data in a way that will actually make a positive impact on your business?
Rise to the Challenge of…
The Customer: Earn Lifetime Customers On Every Channel
October 15, 2020 | Virtual Event
People consume, view, and interact with marketing 24/7. Your brand needs to get smarter and throw out the usual marketing playbook when it comes to connecting with your brand’s most important asset: your customers. Watch now to get thoughtful about customer connection and find new ways to effectively speak to the needs of your customers, led by Marcus Collins, who serves as the Co-Director of the Yaffe Digital Media Initiative at the University of Michigan and used to run Beyoncė’s digital strategy, Renee Halvorsen, VP of Marketing & Ecommerce for Marine Layer, and John Becker, CMO of Investor’s Business Daily.
Rise to the Challenge of…
The Pivot: Agile, High Volume Creative that Performs
September 24, 2020 | Virtual Event
Your brand is facing constantly evolving social channels, increasingly ad-savvy consumers, and the ever-changing array of Google search offerings. It’s time to make the change to a performance creative strategy. We brought together powerhouse voices who are leading the charge, Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote, to find out how to ensure your business makes this crucial pivot effectively–and immediately.
Rise to the Challenge of…
The Vision: Where Marketing Is Going
August 19, 2020 | Virtual Event
5 years from now all of advertising will be digital: when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing? From the models to the data to the creative, you need to be looking around the corner at what’s coming and not just be prepared, but ready to win.
Don’t Call It A Comeback: H2 2020 Digital Marketing Planning & Beyond
June 24, 2020 | Virtual Event
Brand leaders from Frontier Airlines, NuFACE, and Johnny Was shared what questions they’re asking as they plan their H2 digital marketing strategy—and what your brand needs to consider, whether trying to recover, pivot, or hold onto new ground.
Customer Behavior: A New Framework For Predictive Corporate Valuation & Strategic Direction
June 17, 2020 | Virtual Event
Wharton Professor and Theta Equity Partners Co-founder Peter Fader, Provenance Founder Anthony Choe, and Brentwood Associates Operating Partner & CMO Jay Sung joined our virtual event to discuss how customer-centric modeling can enhance corporate valuation methods and provide direction for future marketing strategies to accelerate profitable growth and bottom-line performance, including specific tactical guidance.
The Ultimate Consumer Digital Opportunity Is Happening Now: Lower Cost & More Conversions
May 14, 2020 | Virtual Event
Brands have a once-in-a-lifetime opportunity to reduce ad spend and increase conversions right now. Get exclusive access to Google’s proprietary consumer data and learn how to make the most of a buyer’s market for digital ads.
SiriusDecisions 2020 Summit
May 4-7, 2020 | Virtual Event
SiriusDecisions Summit is a must-attend event for sales, marketing, and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. Wpromote presented a case study with Coyote Logistics about how together we took on some audacious goals by going straight to the source: their customers.
Challenger AMA: Q&A With Digital Marketing B2B Industry Experts
April 16, 2020 | Virtual Event
As digital marketers, you need to balance thinking about the big picture marketing questions and the specifics of how those strategies work in your industry. That’s why we brought B2B digital marketing experts together for an Ask Me Anything session centered around the trends defining your brands’ strategies right now.
Challenger AMA: Q&A With Digital Marketing B2C Industry Experts
April 14, 2020 | Virtual Event
We invited some trusted experts for an Ask Me Anything focused on the trends shaping the B2C community at present to get you the answers you need. Learn what digital marketers in verticals including retail, hospitality & travel, health, food & beverage, financial services, and more are asking–and what to do with the answers.
From Crisis Reactive To Recovery Proactive: Adapting Digital Marketing Goals & Budgets
April 9, 2020 | Virtual Event
We brought together some very smart digital marketing leaders in a virtual panel to discuss how they’re responding to the coronavirus, and how to find a way to balance your brand’s reaction to the crisis with a proactive plan for recovery.
Adapt, Evolve, Prevail: Digital Marketing In A Crisis
March 26, 2020 | Virtual Event
Marketing teams across every industry are being hit by a rapid succession of changing expectations as the coronavirus pandemic hits: from unexpected budget reallocations to sudden changes on search engine results that can drastically impact media spend to learning to collaborate in virtual workspaces and more.