The Fab
5(00)

David’s experience in paid search and digital media dates back to 2006, leading media teams at Mindshare, Media Assembly, MediaVest, and Blue Fountain Media. His experience spans all aspects of digital media, implementing campaigns across channels for clients like Honda/Acura, Fox, E*Trade, General Mills, Tyson, IBM, Allergan, Facebook, and many others. In addition to his passion for media, David enjoys golfing, obsessing over Formula 1, frequenting comedy clubs, and spending time with his wife and newborn son.

As Vice President of Earned Media, Rachel oversees division-wide growth, profitability, innovation, and team development across Wpromote’s SEO, Content Marketing, Influencer, Affiliate, and Content Development departments. An English major at heart, Rachel challenges her teams to build stories that engage organically, earn trust, and drive more profitable, sustainable performance.

Simon leads the digital intelligence team at Wpromote, working to make data more accessible and useful to drive business decisions. He oversees the Analytics Development, Data Analysis, and Data Science teams, as well as the data strategists who work directly with clients to uncover their big business questions and develop data-based solutions to find the answers. Simon is also a nationally-recognized speaker on attribution and analytics, and has spoken at SMX Advanced and the Utah DMC. He frequently contributes to major industry publications including Search Engine Land and Moz.

Tom leads product at Wpromote, helping brands accelerate profitable growth with digital marketing through clean data architecture, advanced analytics, predictive modeling, and assistive automation. Tom got his start with Wpromote managing their partnership with Google. He enjoyed the culture so much, he joined in 2018 as VP of Paid Media, where he launched two high growth services, Amazon and Performance Creative, and integrated them with Paid Search, Social, and Programmatic delivery to improve paid performance for clients.

As the Head of Performance Creative, Adam pairs world-class creative with data insight. Hailing from Anchorage Alaska, Adam studied film production and advertising at Chapman University. Prior to Wpromote, Adam ran his own production company, where he worked with international clients ranging from Universal Music Group to Gatorade. Adam's work has hundreds of millions of views and has earned clients tens of millions in revenue. He's an unabashed film and tech nerd and is usually on his 6th shot of espresso.

Darren joined Wpromote in 2013 as an entry-level account manager on the SMB team. Over the past eight years, he's been on the incredibly rewarding journey to his current role as Head of the Social team. In past lives, Darren existed as a bartender, a journalist, and a digital content producer for a TV network. In his current role, he finds extreme joy in helping to shape our team, our clients' brands, and the way we all share our stories online. Darren is fueled by live music, inspiring conversations, and delicious craft beer.

David grew up in Manhattan Beach but has Chicago roots. He came to Wpromote to lead the Amazon team and help brands grow on the Ecommerce giant. He has a deep background in client service and extensive knowledge of the Amazon marketplace. His previous experience helping build out 2 Amazon teams positions him well for understanding the needs of clients and the complexities of the marketplace. His competitive nature likely stems from being a Division I collegiate runner, however these days he spends less time on the track and more time on the beach.

Dexter joined the Wpromote team as an account manager after graduating from Loyola Marymount University with a degree in Business Marketing. He brings an energetic and goal-driven approach to department-wide profitability and resource management through sales and operational initiatives. He specializes in P&L management, budgeting & finance, operations, and sales & marketing, with professional experience in the health, automotive, hospitality, real estate, and ecommerce verticals. When he's not in the office you are almost guaranteed to find him on a tennis court taking down the local competition or outdoors doing anything active like swimming or soccer.

As the Head of Paid Search, Jayme leads an incredible team across 5 offices, focusing on client growth, talent development, thought leadership and operational excellence. Jayme has spent the past decade in the agency world, the last (and best!) 5 years at Wpromote. She has worked with large enterprise companies across a variety of industries, largely specializing in ecommerce and omnichannel businesses, with further experience across education, finance, and healthcare verticals. When not in the office Jayme enjoys skiing (black diamonds!), bogey golfing, hiking, snowshoeing, and yoga. Jayme’s favorite weekend routine is walking to Reno’s best bakery to share a croissant with her favorite golden retriever, Kennedy.

A SoCal native from Redondo Beach, Jonathan graduated from Chico State with a double degree in Public Relations and Spanish. He helps clients leverage programmatic to engage advertisers and brands with their respective audiences. Over the past nine years, he's built experience across retail, ecommerce, financial, CPG, travel, and business verticals, familiar with both the supply and demand sides of programmatic media buying. When not developing programmatic strategies, he can be found at the beach playing volleyball or taking long hikes with his German Shepherd.

Justin is fully dedicated to his team and their clients. He focuses on innovation and thought leadership in order to maximize SEO strategy and growth for the SEO team. Justin graduated from USC with a degree in International Relations with a focus on Global Marketing and uses what he learned regularly in his day-to-day work. When he's not strategizing around the complex world of search engines, Justin enjoys traveling, reading a great book, and spending time with his dog, Teddy.

Starting as a true linear buyer, Masud quickly fell in love with TV’s ability to tell compelling stories and hook viewers to care about a brand’s products and messages. With the emergence of streaming video and channels, Masud worked to integrate digital capabilities into linear planning, buying, and measurement. Before joining Wpromote, Masud worked with clients such as Verizon, Farmers, and Kohl’s to transition from silo demo linear investments to holistic, audience-driven, converged video approaches. When not at work, Masud enjoys watching and playing basketball and football and going to as many hip-hop and R&B concerts as possible.

As the Head of Content Marketing & Earned Media Strategy, Megan leads a team that is focused on finding the perfect harmony of data and storytelling for every client. Megan’s passion is developing holistic marketing strategies through collaboration and cross-channel integration. Since joining Wpromote in 2016, Megan has led approximately 450 team brainstorms, coached 53 marketers, worked with 90 brands, conducted 48 team trainings and had very, very few Mondays that sucked.

Mike is a veteran email marketer who expertly leads the email team at Wpromote. As someone who thrives on building new relationships, Mike is motivated by mentoring and coaching teams, and developing strategies to help brands crush their goals. With experience that spans across both agency and brand-side, he has helped establish and grow email programs for many fast-growth startups and iconic enterprise companies. Mike and his wife Laura live just outside of Philadelphia and have a daughter named Ferris (who rocks the cutest curls) as well as a super laid-back (aka lazy) golden retriever named Ruxin. In his free time, Mike plays guitar and enjoys stand-up/sketch comedy.

Since joining Wpromote in 2015, Ryan has been driving client success across nearly all sides of the brand-agency equation from channel management to client services and now, strategic leadership. Having most recently originated the role of media strategist at Wpromote, Ryan leads a team tasked with unlocking scalable customer acquisition for Wpromote’s largest brands using a challenger mindset and full-funnel approach to strategic media buying. Ryan prides himself on being equally analytical and creative, bringing both sides together to build innovative plans to unlock market opportunities.

As a Group Director of Media Strategy, Sammy serves as the strategic lead on some of the agency's largest engagements, partnering with clients and media teams to build cross-channel marketing strategies that address overarching business objectives and unlock scalable growth. Sammy's experience spans working with new-to-market DTC brands as well enterprise brands in the entertainment, retail, fitness and CPG verticals to drive full-funnel goals in innovative, measurable ways. In addition to her passion for media, Sammy loves to run, hike and cook with her friends, family and husband (also named Sam!).

Steve has been involved in creative advertising since his idol Steve Jobs returned to Apple in the 90s. After graduating from St. John's University, he went on to lead the in-house creative department at Nikon USA before venturing into agency life, where he worked on brands such as Brother International, Travelers Insurance, Sterlilng Optical, and Silicon Valley Bank. When he's not glued to any one of his six Apple devices, he likes to watch Star Wars, complete any toy collection, and test the 'ultimate driving machine' slogan.

Ana is a UCLA alum who made the switch to digital marketing by joining Wpromote after her enterprise PR agency background and never looked back. Now as the Director of Influencer Marketing, Ana spearheads everything from new and existing client growth, strategy, and execution. She works closely with her budding team to bring brands and influencers/content creators together to form strategic yet authentic partnerships. When she's not keeping up with the latest Instagram, YouTube, and TikTok creators - Ana enjoys traveling with her husband, trying out new local restaurants, and consuming the latest true crime show or podcast.

Coady joined Wpromote in 2019 and quickly got to work growing the Affiliate team and service. As the Director, Coady oversees the fantastic group of experts executing new, innovative, and exciting affiliate programs for their clients. Coady's love of trying new brands and finding efficient ways to shop continue to fuel her passion for affiliate, and she and her team thrive on connecting clients with new audiences that become lifelong brand fans. Outside of work, you can find Coady binge watching the latest reality TV show or of course, shopping!

Jessica started with Wpromote in 2007 as a Paid Search Manager and quickly took over leadership of the flourishing paid media department. Jessica's role eventually morphed into SVP of Client Services where she established our integration framework, led our delivery departments, and scaled and launched new offerings. After years of supporting clients and taking channel execution to the next level, Jessica stepped up to meet the needs of our rapidly growing organization and established our Central Operations department. Jessica is responsible for improving operational efficiencies, institutionalizing systems and automating tools, and developing scalable solutions companywide. Jessica fills the rest of her time enjoying life with her husband, daughter, and son.

Born and raised in Chicago, Megan struck out west to attend the University of Colorado, Boulder. Immediately after graduating, she leapt across the Atlantic to live and work in London, where she discovered a true passion for recruiting. With over a decade of experience in People Operations leadership, Megan ably helps to lead Wpromote as the SVP of People & Culture and is responsible for Wpromote’s people strategy, including learning and development offerings to develop future leaders of Wpromote, talent acquisition, compensation & benefits, and programs to support employee happiness and engagement.

Amanda Papini joined the Wpromote team in early August of 2021 through the acquisition of Visiture bringing fifteen plus years of talent acquisition and human resources expertise. Over her tenure with Visiture she increased headcount by over 50% and established standardized processes for talent operations and services. If she had to summarize herself in two words, it would be Passionate and Growth-Oriented. She believes in constant self-reflection and is committed to self-improvement. However, most of her fulfillment comes from helping others grow and realize their unique talents. She feels so fortunate to have a career in human resources that aligns perfectly with what matters to her most: People.

Theresa grew up in Southern California, and, after graduating from Duke University, she began her career in strategic analysis at CarMax. Ultimately, she discovered her love for finance and began working on her MBA at the UCLA Anderson School of Management, eventually accruing over ten years of finance experience. After working for a variety of public and private companies, such as Boingo Wireless, Oakwood Worldwide, Loot Crate, and Katch, Theresa joined the Wpromote family as Vice President of Finance. An avid college basketball fan and Excel aficionado, you can find Theresa cheering on the Duke University basketball team and happily making spreadsheets for anything in her free time.

One of the earliest members of the Wpromote family, Ryan joined fresh out of USC in 2006, where he studied Computer Science and 3D Animation. Acting as a sort of utility player for Wpromote, Ryan's role has shifted over the years to adapt to the changing needs of the company. Starting in the Performance Marketing division, he was able to focus on the growing need for in-house software development, helping build many of the management tools we use today. Outside of the office, Ryan spends most of his free time slaying dragons, shredding the California coast, and dancing from one music festival to another.

Steve draws on years of experience in IT management, business analysis, project management, and enterprise solutions to keep things running smoothly at Wpromote as Director of IT. He graduated from the University of Notre Dame, then got his MBA at UCLA, merging the worlds of IT and business. A big movie-goer and college football fan, Steve loves using his downtime to travel to countries like the UK, Mexico, and, soon enough, New Zealand and parts of Europe.

A Southern California native, Annemarie studied business administration at the University of San Diego. She gravitated to the digital media and advertising world and has continued on that track for the last 15 years. At Wpromote, Annemarie leads the accounting team, ensuring all the day-to-day operations run smoothly while providing the best service possible. When not in the office, you can find her riding her horse, traveling, cooking, and spending lots of family time with her husband, son, and daughter.

Bob Schwartz has created over $1 billion of shareholder value in commerce and technology companies, including building Magento to 30%+ global marketshare (acquired by eBay), serving as the "Founder & GM" of Nordstrom.com ($2.5B in 2015), and selling an online auction company to Amazon. Bob serves as Vice Chairman of Wpromote, providing strategic advice, partnerships, talent, experience, and mentorship to drive growth and value to Wpromote and its clients, including the establishment of Wpromote's Commerce Advisory Group. Bob is currently CEO of the company building firm 47B Street, and is a thought leader in retail/technology, speaking globally on those topics.

Steve is a Shamrock Capital Advisors Partner. Since 1998, Steve has managed Shamrock’s private equity investment activities. He currently serves as a director of Wpromote, Branded Cities, Maple Media, and Mobilitie. Previously, he served on the boards of INgrooves Music Group, Screenvision Media, Consilio, Learfield Communications, Media Storm, RealD, TeleGuam Holdings, Modern Luxury, Triad Broadcasting Company, PortalPlayer, PRN, and NETGEAR before Shamrock exited these investments. Steve serves on the Board of Trustees of Marymount High School, Los Angeles and is also a board member and former President of the St. James Inn. Prior to joining Shamrock in 1991, Steve worked as an investment banker with Lehman Brothers.

Steve graduated from Stanford University and earned an MBA from the UCLA Anderson School of Management as a Venture Fellow.

Laura is a Partner of Shamrock Capital Advisors. She currently serves as a director of Wpromote and Mobilitie. Previously, Laura served on the boards of Questex, RBmedia and as a board observer of Wazee Digital. Prior to joining Shamrock in 2012, Laura was an Associate in the Corporate Strategy group at The Walt Disney Company. She also previously worked as an Associate at The Carlyle Group and as an investment banking analyst at Credit Suisse.

Laura graduated cum laude from Georgetown University and earned an MBA from Harvard Business School.

Brian Barnum is an Operating Partner with Shamrock Capital Advisors and works with Shamrock’s portfolio companies to improve operations and increase value. Prior to joining Shamrock in 2017, Mr. Barnum held a number of senior executive roles for privately held media, communications and technology companies including COO of Brighter, Inc., COO/CFO of The Rubicon Project, the COO/CFO of Business.com and later the President of Dex Media’s Digital businesses after it acquired Business.com, the CFO of Rent.com through its acquisition by eBay, and the CFO of Transaction Network Services, which he guided through an IPO. Prior to his roles as an operating executive, Mr. Barnum worked in investment banking to media companies at Bankers Trust Company and to technology and communications companies at Alex. Brown & Sons. Mr. Barnum has an MBA from the Anderson School at UCLA and has a BA in Economics from Stanford University.