Search is being redefined by the rapid evolution of AI, fundamentally changing how people discover information, engage with content, and make decisions and the old playbook no longer applies.
Join Wpromote and Profound as we explore how AI is changing the way people search, reshaping funnel dynamics, and rendering traditional KPIs, like keyword rank, less meaningful. You’ll get actionable strategies, new measurement frameworks, and industry-specific insights to keep your brand visible and competitive in this evolving landscape.
AI Strategist – Profound
Josh Blyskal helps global brands like US Bank, Indeed, and Ramp win in AI search. As Profound’s strategist for Answer Engine Optimization (AEO), he analyzes millions of AI searches to understand exactly what people ask, how AI answers, and why it matters to brands. Josh turns this data into practical strategies brands can use immediately. He headlines industry events, publishes influential reports, and advises business leaders on how to create defensible visibility in AI-driven conversations.
Senior Director, SEO – Wpromote
Angeolyn Dayrit is a Senior Director of SEO at Wpromote, where she leads cross-functional initiatives that evolve how brands grow and measure success in organic search. With a background in physics and a decade of digital marketing experience, she’s known for bringing analytical rigor and strategic clarity to complex challenges. Angeolyn spearheaded Wpromote’s SEO forecasting methodology and currently co-leads Wpromote’s cross-department task force exploring how consumer behavior and KPIs are changing in response to AI Search and zero-click search experiences.
