5 years from now all advertising will be digital: when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing?
The data. The models. The creative.
We have seen the trend toward digital transformation in marketing accelerate rapidly in the last six months, and you need to be looking around the corner at what’s coming and not just be prepared, but ready to win. Your business needs to be investing in performance marketing now or it will be left behind. Google’s Chief Evangelist, Nicolas Darveau-Garneau, explains how your business can Rise to the Challenge of… the Vision: Where Marketing Is Going.
Nicolas joins Mike Mothner, Founder and CEO of Wpromote, to explore:
- What winning will look like in the future
- What you need to be doing right now to succeed
- What KPIs should matter to your business
- How brand marketing will fold into performance marketing
It’s time to look forward. It’s time to make an impact on your business. It’s time to rise to the challenge.
Check out the rest of the Challenger Series to get more insights into the state of digital marketing.