Launching One Million Category Pages
Wpromote worked with Hibbett to implement a classic SEO strategy and train the team on in-depth SEO processes. At the same time, Wpromote generated a list of over 1,000 actionable long-tail keyword opportunities, and Hibbett approved the creation of unique content for over 300 categories, further boosting each category page’s potential rankings for each keyword, as well as aggregate reach and impact.

Launching D2C Success Through True Partnership
Whirlpool came to Wpromote looking to develop and launch a multi-brand, go-to-market D2C strategy. Wpromote worked successfully to complete a tailored Q4 holiday plan for the Kitchenaid small appliances division, which included a full-funnel approach in order to reach the target consumers. For the major appliance brands Kitchenaid, Maytag, and Whirlpool, Wpromote partnered with other agencies and brand teams to create “swim lanes” to help avoid competing against ourselves while maintaining various touchpoints with the consumer.

Increasing revenue with AI-powered paid search
To help REEF increase revenue and expand into new audiences, Wpromote crafted an innovative paid search strategy to maximize AI tools like Google’s Performance Max campaigns to unlock incremental growth. After segmenting the PMax structure into three different campaigns, Wpromote could control category-specific ad visibility before optimizing each campaign based on historical ROAS learnings to drive overall efficiency.

A Pivot to Omnichannel Ecommerce to Drive Revenue

With the onset of COVID-19 in March 2020, Wpromote pivoted Helzberg’s omnichannel approach toward an ecommerce-first mindset. A diversified strategy allowed shoppers to engage with Helzberg digitally while testing new channels and tactics to best position the business for eventual store re-openings. For the 2020 holiday season, Helzberg challenged Wpromote to develop a digital-first omnichannel marketing plan that drove comparable YoY sales with a much leaner investment. 

Accelerating Profits in a Competitive Category
POLYWOOD needed a strong digital strategy to meet serious revenue goals and take on the growing field of competitors in the outdoor furniture category when they first pivoted into the B2C space and as that business grew. Wpromote developed a strong creative strategy, profit-focused marketing strategy and campaigns, and hard work to successfully drive growth while increasing efficiency. 

Driving Results with AI-Powered Capabilities
Wpromote helped set J.McLaughlin up for continued ecommerce growth by leaning into AI-powered shopping campaigns and feed management on Google and diversifying ad creative on social media platforms. We successfully scaled campaign innovations and efficiencies to power a dramatic increase in YoY conversions, revenue, and return on ad spend for the brand.

Selling Out a New Product With a TikTok Influencer Strategy
Wpromote partnered with KidKraft to generate brand awareness and drive purchases for the launch of Beat Board, working with influencers to position the product as the perfect addition to a classic family game night. Using our data-backed partner identification solution, the Wpromote team chose sixteen diverse influencers who had relevant audiences across TikTok and other social platforms to create compelling content. The strategy successfully drove awareness and built excitement about the Beat Board, resulting in a complete sell-out of the product.