Holiday Planning 2021: Sleigh the Competition in a Hypercompetitive Q4

Customers expect more from brands during the holidays than ever, and never has it been more important to start early, communicate often, and, above all, deliver a seamless, easy, and engaging experience across channels. And there is more digital competition for their attention and purchasing power than ever this year.

We brought top digital marketing experts from Adweek, Google, and Coty for Calvin Klein Fragrances together to predict which strategies and tactics you’ll need to break out of the pack and win during the biggest shopping season of the year.

Speakers:

• Katie Wilson, Head Of Ecommerce Southwest, Google
• Nilukshi De Silva, Global Head of Digital Marketing & Content Strategy for Calvin Klein Fragrances, Coty
• Stephanie Paterik, Editor In Chief, SVP, Adweek

Our panel of experts will be tackling your most burning questions, including:

• What new challenges and unique opportunities do you need to be prepared for as you plan for holiday 2021?
• How can you build agility and responsiveness into your Q4 planning when there is still so much uncertainty around public health regulations, shipping and supply chains, and more?
• How will the changes to data privacy affect your ability to connect with your customers and optimize your holiday campaigns?
• What do you need to do to make sure you’re not just prepared to win the holiday, but setting your brand up for success in 2022?

Watch the full session to learn what you need to do right now to win over customers and surpass your revenue goals in Q4 2021!