Improving Mobile Experience Lands More Conversions
International Education Corporation (IEC) made improvements to their conversion rate however, after 2+ years their gains had slowed. Event tracking showed that a notable percentage of users interacted with the form but did not complete it, particularly on mobile devices. We set up a test that would improve the user experience by breaking the form into 4 easy steps, which would be indicated by a progressive step system along the top bar. The goal was to increase overall form fills by making the form more approachable for potential students. The test was a definitive winner.
increase in form fill conversion rates