Marketing wants an obtrusive pop-up, sales wants a 20-step form, legal wants 1,500 words of terms and conditions on every page, and the CEO wants a picture of himself on the homepage. How do we crack this one?
We identify what drives them to come to your website, present your unique value and other selling hooks, and remove barriers that may hurt conversions.
We dig deep into quantitative and qualitative research to craft a strategic testing approach (instead of relying on subjective opinions). We use the PIES method, which prioritizes the rollout of tests based off Potential, Impact, Ease, and Speed.
As a full-service agency, we can work closely with your paid media, earned media, and digital intelligence teams to ensure goals are aligned.
Our team can tackle your page regardless of your current tools with in-house expertise in WordPress, Shopify, Magento, and many others.
Sitting un-siloed, our team collaborates across all performance marketing channels and client teams, both in-house and external. Landing pages are often repurposed for a variety of multichannel marketing campaigns, so we take a holistic view. Our team brings it all together:
AND A PROVEN APPROACH
Our team is here to improve your landing page. Full stop. Every bit of strategizing, monitoring, testing, and optimizing is in service to that one goal. Here’s how we approach it:
Improving Mobile Experience Lands More Conversions
International Education Corporation (IEC) made improvements to their conversion rate however, after 2+ years their gains had slowed. Event tracking showed that a notable percentage of users interacted with the form but did not complete it, particularly on mobile devices. We set up a test that would improve the user experience by breaking the form into 4 easy steps, which would be indicated by a progressive step system along the top bar. The goal was to increase overall form fills by making the form more approachable for potential students. The test was a definitive winner.