Influencer & Creator Marketing
Build Trust to Transform Connections into Conversions
Our creator and influencer marketing services help you create more than campaigns. We’ll help you create communities and tap into culture through partnerships that drive scaled word-of-mouth, genuine connection, and measurable business impact.
Harness the Power of Creators
You need influencers to drive the conversation in your vertical, but it’s not just about a great video. We help you find the right partners who can build amazing content that connects with your audience. But we don’t stop there: we keep it all accountable by tracking ROI across tough attribution questions and hard-to-quantify metrics.
The Secret Behind Your Influencer Marketing Success
We cultivate authentic relationships between brands, creators, and audiences that move culture and commerce at the same time. Our end-to-end capabilities will bring your brand closer to the customers who matter most while keeping every activation accountable to outcomes.
Strategy
The plan: Maximize the ROI of every collaboration by building a holistic media plan for amplifying influencer content on the channels and platforms that will generate word-of-mouth at scale for your brand.
Influencer Identification
We’re the ultimate influencer marketing matchmakers, tapping into our extensive network to source the perfect partners for brand activation, product launches, and more.
Creator Partnerships
Influencers come with audiences, but the power of authentic, relatable creator content is a force in its own right. We’ll help you introduce new voices and drive creative scale across earned and paid channels.
Content Development
Our influencer marketing specialists handle the nitty-gritty work behind great influencer content, from briefing to production to driving on-platform engagement.
Influencer Management
We’ve got your back: let us handle the details of day-to-day communication, deliverables, and negotiation with influencer partners so you can focus on the big picture.
Contract Management
We tailor every engagement to your needs through customized influencer contracts. From confidentiality to deliverables, we’ve got all the angles covered.
Wpromote wasted no time pulling together an incredibly thoughtful approach that would help us maximize across all areas of the funnel.
“Their knowledge and thought leadership in the influencer and social space made it easy on our small marketing team, and we were able to see the incredibly tangible sales impact along the way.
Taylor Herrero
Senior Director, Digital & Consumer Marketing, KidKraft
Partners in Creativity
Want to explore cutting-edge influencer marketing tools? We enjoy early access to alpha- and beta-stage products through our influencer marketing agency partnerships with platforms like:
- Meta Creator Marketplace
- TikTok Creator Marketplace
- YouTube BrandConnect
- Amazon Creator Connections
- TikTok Shop
Case Study
Transforming Uncertainty into a Winning Strategy with Peacock
When the WGA and SAG-AFTRA strikes halted traditional promotional efforts for Twisted Metal, Peacock partnered with Wpromote to quickly replace lost star power with a dynamic creator-led campaign. By activating gaming, cosplay, and comedy influencers, the team generated buzz and engagement while maintaining union solidarity and authentic audience connections.
True reach
Below CPA goal
Polaris IQ
Prove the Impact of Influencer Marketing
Most influencer campaigns are missing something big: a fast, flexible way to track KPIs and get actionable insights. Polaris IQ is our solution: an AI-native, omnichannel platform for business intelligence.
Power when you want it.
Get real-time access to data from your campaigns in every channel, with self-serve dashboards and insights that empower you to make data-driven decisions.
Guidance when you need it.
Our hybrid intelligence philosophy means Polaris IQ is equal parts product and partnership: cutting-edge AI tools, plus our team of smart, creative humans applying them to meet your business goals.
The Latest Marketing Insights
Frequently Asked Questions
Learn More About Influencer Marketing
How does influencer marketing work?
An influencer marketing campaign partners your brand with social media influencers to deliver your message to your target audience via a trusted voice. Most influencer campaigns will include some combination of short-form video, graphics, and copy, delivered primarily (but not exclusively) through social media channels.
We begin an influencer engagement by identifying influencers who are relevant to your audience, then reaching out with an offer, often through a platform such as TikTok Creator Marketplace. We’ll work with them to create campaigns targeted to your business goals, including brand awareness, content creation, community building, and brand affinity.
What is different about Wpromote’s influencer marketing approach?
We create a holistic influencer strategy for every client, including a cross-channel plan to push your influencer content on the channels where it hits the hardest and powers incremental growth. Wpromote partners directly with a massive network of talent agencies and creators, from micro-influencers to celebrities, to find the best fit for your brand. And in a channel where accountability is a constant concern, Polaris IQ lets us rigorously track the incremental gains from every campaign to help ensure we deliver measurable value.
How is influencer marketing ROI measured?
The key to tracking ROI from influencer marketing is attribution, or determining which sales originated with influencer content. We can track conversion attributions via several methods, including UTMs, tracking links, and unique landing pages, among others. Our team also tracks non-sales metrics like impressions, reach, engagement, and search volume, then uses our advanced tools in Polaris IQ to spot opportunities for incremental gains.
Drive Business Results with Influencer Marketing
