Leveraging Influencers To Drive Leads & Conversions
The Forks Over Knives influencer marketing campaign strategically engaged influencers to create and share content featuring their Fresh Start Challenge and the Forks Meal Planner, showcasing how Forks Over Knives is a dynamic leader in the plant-based community. The activation drove awareness, qualified traffic, engagement, and 550+ sign-ups while the influencer-generated assets were repurposed across owned and paid Forks Over Knives channels.
Higher Intent To Register When Referred By Influencers
Higher Goal Conversion Rate When Referred By Influencers