Privacy Policy
Last updated: January 13, 2026
Wpromote, LLC (“Wpromote”, “we”, “our”, or “us”) is an independent full-funnel marketing agency that helps our clients to improve how they advertise and market their goods, services, and brands. We believe in the responsible use of your information, and this policy reflects our commitment to transparency and to protecting your privacy.
This policy describes how we collect, process, retain, and disclose personal information about you when providing services to you through our websites, products, and services that link to this policy (our “Services”) and our practices for using, maintaining, protecting, and disclosing that information. This policy applies only to information we collect:
- Through the Services, including through the Internet domains owned and operated by us, which include wpromote.com and https://polarisiq.wpromote.com.
- In communications, including email, text, chat, and other electronic messages, between you and us and through the Services.
- When you interact with our advertising and applications (including mobile apps) on third-party websites and services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
- Us through any other means, including on any other website operated by Wpromote or any third party (including our affiliates and subsidiaries) that does not link to this policy;
- Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Services;
- Us as part of the advertising activities we perform for our clients; or
- Us in an employment capacity. Employees, job applicants, contractors, interns, or other workers seeking more information our employment-related personal information policies and practices should see our employee privacy notice.
Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.
General Disclosures
Personal Information. We collect and use information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular you as an individual or household (“personal information”). Personal information does not include:
- Publicly available information, including from governmental records, through widely distributed media, or that you made publicly available without restricting it to a specific audience.
- Lawfully obtained, truthful information that is a matter of public concern.
- Deidentified or aggregated consumer information.
- Information excluded from the scope of applicable law, such as personal information covered by certain sector-specific privacy laws.
Business-to-Business. We provide our Services to businesses, and not to individual consumers. Therefore, most of the data that we collect is regarding businesses. However, while providing our Services, we may collect personal information of individuals, as will be described in this Policy. This may include personal information that we collect about you when you visit our sites or your business contact information if we provide our Services to a company that you work with or if you are a sole proprietorship and you engage with our Services.
Outside of the United States. Our Services are hosted in the United States. If you are visiting the Services from outside of the United States, please note that by providing your information, it is being transferred to, stored or processed in the United States and other countries, where our data center and servers are located and operated. This policy sets forth our privacy commitment for the United States. If do not wish to allow the transfer of your personal information to the United States, you should not use our Services and you should opt out of the collection of cookies in the manner specified in this policy.
Children’s and Minors’ Data. Our Services are not intended for, and we do not knowingly collect any personal information from, children under the age of 18. If we learn we have collected or received personal information from a child under 18 years old without verification of parental consent, we will delete that information.
Personal Information That We Collect or Process. Based on your specific transactions and interactions with us or our Services, we will or may collect, and we have in the last 12 months collected, the following categories of personal information from or about you:
You Provide Information to Us
We collect information about you when you interact with our Services, such as when you create or update an account in Polaris IQ™, subscribe to one of our newsletters, type text in the search bar on our website, or participate in one of our events.
- Identity Information, which includes first name, middle initial, last name, date of birth, gender, username or similar identifier.
- Contact Information, which includes personal mailing address, email address, telephone number.
- Financial Information, which includes bank account information and payment card details.
- Transaction Information, which includes details about the products and services you have purchased from us and the corresponding transactions.
- Technical Information, which includes cookie information, location pixel, browsing time, website history, internet protocol (IP) address, your login data, time zone setting and location (geocodes), geolocation data, auth0 logs, pages visited, pages viewed, events and page loads, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile Information, which includes your username and password and your preferences.
- Usage Information, which includes information about how you use our website, products and services.
- Marketing and Communications Information, which includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Automatically Through Our Services
As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include personal information. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies including details of your interactions with our Services, such as traffic data, location data, logs, and other communication data, and which resources and Services features that you access and use.
We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking).
Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.
The technologies we use for this automatic data collection may include:
- Cookies. A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.
- Web Beacons. Some parts of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited certain parts of our website or opened an email from us, and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).
- Clickstream. As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to or interacted with our Services. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on a particular page of our website (or other Services), how visitors navigate throughout our website or other Services (e.g., Polaris™ IQ) and how we may tailor our web pages or other Services to better meet the needs of visitors. This information will be used to improve our Services.
A detailed listing of the cookies, pixels, and other similar technologies we use can be found in our Cookie Notice.
From Business Partners and Service Providers
We may receive personal information about you from other sources and combine that with information we collect directly from you. For example:
- We may obtain information about you from service providers that we engage to perform services on our behalf, such as analytics, security and anti-fraud services.
- We also may receive personal information from business partners that we engage, including our referral partners.
- When you interact with the Services, there are third parties that may use automatic collection technologies to collect information about your or your device. These third parties may include our ad networks, and ad servers, or analytics companies. These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information, to advance our business and commercial purposes, specifically to:
- Develop, offer, and provide you with the Services and any contents, features, information, products, or services that we make available through the Services.
- Fulfill any other purpose for which you provide the personal information or in any other way we may describe to you at collection, and as applicable law otherwise allows.
- Improve our Services, including by analyzing your information and creating aggregated data derived from your information) to develop, maintain, analyze, improve, optimize, measure, and report on our Services and their features and how users interact with them. Our analysis may include the use of technology like machine learning and large language models, which may include training these models or sharing with third parties for model training.
- Administer our systems and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes.
- Promote our Services, business, and offerings by publishing advertising on our own Services and by placing ads on third parties’ services. We may use your information to model, segment, target, offer, market, and advertise our Services, and measure or understand the effectiveness of any such advertising.
- Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- Notify you when Services updates are available and about changes to any products or services we offer or provide though them.
- Protect our company, employees, or operations, including exercising or defending our legal rights and those of our employees, affiliates, customers, contractors, and agents.
- Engage in corporate transactions requiring review of consumer records, such as for evaluating potential mergers and acquisitions involving us.
- Comply with all applicable laws and regulations, including responding to law enforcement requests and as required by applicable law or court order.
- For any other purpose with your consent.
In the table below, we set out further information about the purposes for which we use your personal information and the categories of third parties that we disclose, “sell,” or share the personal information. The term “share” has the meanings ascribed to it under applicable U.S. privacy laws, including for “cross-context behavioral advertising” or “targeted advertising.” The term “sell” has the meanings ascribed to it under applicable U.S. laws, meaning the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions.
| Purpose/Activity |
Types of Personal Information That May Be Processed |
Categories Of Third Parties to Which We May Disclose This Personal Information for A Business Purpose |
Categories Of Third Parties to Which This Personal Information May Be “Shared” Or “Sold” for Advertising/Analytical Purposes |
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To generate leads: We may use personal information collected from visitors to and users of our Services, attendees of events, or client contacts to locate potential leads. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
Business partners and marketing companies. |
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To arrange and run events: The process by which invitations are sent to, acceptances are received from and attendance at Wpromote events, are managed. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share. |
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To send you information about our Services: To send you information which you have requested (e.g. newsletters or publications in accordance with your specified preferences). |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities; |
We do not sell/share |
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To improve and develop our Services: |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To respond to any inquiries or feedback that you send us: To update you with any changes to our terms and conditions/other policies |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
| To manage our relationship with you: To provide you with Services and for the purpose of relationship, account, and/or project management. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To protect our Services, our company, our employees, and our users from malicious attacks, hacking, fraud, or other illegal or unauthorized activity |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To analyze and improve our Services: To deliver relevant content to you, and measure or understand the effectiveness of the content we serve to you. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
Business partners and marketing companies. |
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To maintain and update our records: we are required to keep up to date records to ensure we can operate efficiently and effectively as a business. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To protect and defend our legal rights/respond to complaints: This process allows us to share information with other third parties, such as regulator and law enforcement agencies |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To analyze and improve our Services: To deliver relevant content to you, and measure or understand the effectiveness of the content we serve to you. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
Business partners and marketing companies. |
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To maintain and update our records: we are required to keep up to date records to ensure we can operate efficiently and effectively as a business. |
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Third-party service providers; Entities due to corporate mergers or restructuring; Other parties as required by law or to prevent or investigate illegal activities |
We do not sell/share |
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To facilitate acquisitions and potential acquisitions of or by our business, including any related transitional and business integration activities. |
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Entities due to corporate mergers or restructuring |
We do not sell/share |
Who We Disclose Your Information To
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may also disclose personal information that we collect, or you provide as described in this privacy policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our organization, such as analytics and data enrichment services.
- To third parties who help us with our marketing efforts, including social media platforms, advertising networks, and ad tech companies. For example, we may share email addresses or other information (see above chart) with social media platforms so they can serve our advertising to you on their platform.Personal information received by our partners may also be subject to their privacy policies.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Wpromote’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Wpromote is among the assets transferred.
- To third parties to market their products or services to you if you have not opted out of these disclosures. We endeavor to require these third parties to use personal information only for the purposes for which we disclose it to them. For more information, see Your Rights and Choices About Your Information.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms of Use for our websites (here) and Polaris IQ (here) and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers, or others.
Your Choices About Your Information. You have certain choices about how we use your information:
- Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly.
Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the online services you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our Services may not respond to all browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described in this policy. You can find more information in our Cookie Notice. - Promotions by the Wpromote. If you do not wish us to use your information to promote our own or third parties’ products or services, you can opt out by sending us an email stating your request to privacy_request@wpromote.com or following the unsubscribe link in the applicable email.
- Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for advertising and marketing purposes, you can opt out by sending us an email stating your request to privacy_request@wpromote.com. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of targeted advertising from certain providers that participate in the Digital Advertising Alliance (DAA) program at www.aboutads.info/consumers. Other providers are members of the Network Advertising Initiative, and you can opt-out of interest-based advertising by those members by visiting http://optout.networkadvertising.org/. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
California and Additional State Privacy Rights
If you are a California resident, the CCPA grants you the following rights regarding your personal information:
- Right to Know and Data Portability Requests. You have the right to request that we disclose certain information to you about our collection and use of your personal information (the “right to know”), including the specific pieces of personal information we have collected about you (a “data portability request”). Our response will cover the 12-month period preceding the request, unless doing so would be impossible or involves disproportionate effort. You may make exercise your right to know twice within in any 12-month period. Once we receive your request and confirm your identity, we will disclose to you:
- The categories of personal information we collected about you; and the sources from which we collected your personal information.
- The business or commercial purpose for collecting your personal information and, if applicable, selling or sharing your personal information.
- If applicable, the categories of persons, including third parties, to whom we disclosed your personal information, including separate disclosures identifying the categories of your personal information that we disclosed for a business purpose to each category of persons; and sold or shared to each category of third parties.
When your right to know submission includes a data portability request, a copy of your personal information subject to any permitted redactions.
- Right to Delete and Right to Correct. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions and limitations (the “right to delete”). Once we receive your request and confirm your identity, we will delete your personal information from our systems unless an exception allows us to retain it. We will also notify our service providers, contractors, and other recipients to take appropriate action. You also have the right to request correction of personal information we maintain about you that you believe is inaccurate (the “right to correct”). We may require you to provide documentation, if needed, to confirm your identity and support your claim that the information is inaccurate. Unless an exception applies, we will correct personal information that our review determines is inaccurate and notify our service providers, contractors, and other recipients to take appropriate action.
- Right to Limit Sensitive Personal Information Use. You have a right to ask businesses (as that term is used under the CCPA) that use or disclose your sensitive personal information to limit those actions to just the permitted purposes allowed under the CCPA (the “right to limit”). As we do not use or disclose sensitive personal information beyond the CCPA’s permitted purposes, we do not currently provide this consumer right.
- Sale/Share Opt-Out Rights. You have the right to request that we stop selling or sharing your personal information at any time (the “right to opt-out”), including through a user-enabled opt-out preference signal. We cannot sell or share your personal information after we receive your request to opt-out unless you later consent to the sale or sharing of your personal information.
- Right to Nondiscrimination. You have the right not to be discriminated or retaliated against for exercising any of your privacy rights under the CCPA.
Important: Depending on your U.S. state of residence, you may have rights similar (or other rights) to the rights available to California resident. The exact scope of these rights varies by state and may be subject to exceptions where we may not have an obligation to fulfill your request. If you believe such rights apply to you, please contact us at the information below and we will respond accordingly.
How to Exercise Your Rights.
| Exercising the Rights to Know, Delete, or Correct. To exercise the right to know, data portability, delete, or correct described above, please submit a verifiable request to us by either: |
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Exercising the Right to Opt-Out. You can submit your request to limit or opt-out through: |
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Responding to Your Requests.
- Requests to Know, Delete, or Correct. We will confirm receipt of your request within ten business days. If you do not receive confirmation within the ten-day timeframe, please contact privacy_request@wpromote.com. We endeavor to substantively respond to a verifiable request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response to your verified email address. Our substantive response will tell you whether we have complied with your request. If we cannot comply with your request in whole or in part, we will explain the reason, subject to any legal or regulatory restrictions. Applicable law may allow or require us to refuse to provide you with access to some or all personal information that we hold about you, or we may have destroyed, deleted, or made your personal information anonymous in compliance with our record retention policies and obligations. Any disclosures we provide will cover information for the 12-month period preceding the request’s receipt date. We will consider requests to provide a longer disclosure period that do not extend past January 1, 2022, unless providing the longer timeframe would be impossible or involves disproportionate effort. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically a comma-separated values (.csv) format. We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
- Request to Opt-Out. In response to your request to opt-out, we will process your request, as soon as feasibly possible, but no later than 15 business days from the date we receive the request. You do not need to create an account with us to exercise your opt-out right. We will only use personal information provided from your request to comply with the request. We will also notify our service providers, contractors, and certain other downstream recipients of your request to opt-out and instruct them to both comply with the request and forward the request to their own downstream recipients, if applicable. We may deny opt-out requests if we have a good-faith, reasonable, and documented belief that the request is fraudulent and will clearly explain our denial decision to the requestor. Once you make a request to opt-out, we will wait at least 12 months before asking you to reauthorize personal information sales or sharing. However, you may change your mind and opt back in at any time through the means for doing so provided in the Services.
Appeal Rights. In the event we refuse to act in response to your request, we will provide you with information regarding our appeal process. We will inform you in writing of any action taken or not taken in response to an appeal within a reasonable time after receipt of your appeal, including our written explanation of the reason or reasons for our decision. If we deny your appeal, we will provide you with information regarding the online mechanism by which you may contact your State Attorney General to submit a complaint.
How We Protect Your Personal information. We use commercially reasonable administrative, physical, and technical measures designed to protect your personal information from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal information transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal information is at your own risk.
The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal information against unauthorized use, disclosure, and access.
How We Retain Your Personal information. We keep the categories of personal information described in this policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal information. At the end of the retention period, personal information will be deleted, destroyed, or deidentified.
In some circumstances we may anonymize or de-identify your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. This allows the specific information collected (name, email, address, phone number, etc.) to become anonymous but allows us to keep the non-personal information. For example, we will not be able to tell if John Smith registered for an event, but we will be able to tell that a person registered for an event and maintain headcount and transactional history. This will allow us to maintain a level of information that helps us develop and improve our Services.
Changes to Our Privacy Policy. We may update this policy from time to time, and we will provide notice of any such changes to the policy as required by law. The date the privacy policy was last updated is identified at the top of the page. We will notify you of changes to this policy by updating the “last updated” date and posting the updated policy on the Services. We may email or otherwise communicate reminders about this policy, but you should check our Services periodically to see the current policy and any changes we have made to it.
Contact Information. If you have any questions or comments about this policy, the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights under applicable privacy law, please do not hesitate to contact us at:
| Phone: | 866.977.6668 | Email: | privacy_request@wpromote.com |
| Postal Address: |
Wpromote, LLC |
Website: | https://www.wpromote.com/do-not-sell |
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If you need to access this Privacy Policy in an alternative format due to a disability, please contact response@wpromote.com and 866.977.6668. |