Revitalizing Dynamic Creative Messaging To Grow Reach
Frontier Airlines was looking to increase efficiencies in new customer acquisition across media activations by testing additional audience, media, and ad formats across channels. The team paired a content feed with Google Flights API, which allowed them to dynamically insert creative messaging and price points that would automatically update throughout the day. Baselines against lookalike audiences and first-party tactics were used to measure success for incremental travel partners allowing us to grow revenue, bookings, and reach.
Increase In Return On Ad Spend
Increase In Overall Revenue