Instead of siloing our teams according to channel, Wpromote’s programmatic team is trained in all ad formats and networks; think of us as a swiss army knife combined with a bazooka.
We maintain partnerships with premium publishers so your brand can reach the highest value audiences.
We leverage performance creative assets ranging from personalized rich media to motion-based assets to make sure your brand makes an impact.
We are always 100% transparent around media costs and fees so you can clearly understand the value driven by your media buys.
We work closely with Search and Social teams to make sure we’re delivering a coherent and cohesive omnichannel experience for your customers.
We will help you align your business goals with your programmatic KPIs to make it clear how your efforts are making an impact beyond consumption, while pushing your strategy forward and making the most of technology. We will help you:
Revitalizing Dynamic Creative Messaging To Grow Reach
Frontier Airlines was looking to increase efficiencies in new customer acquisition across media activations by testing additional audience, media, and ad formats across channels. The team paired a content feed with Google Flights API, which allowed them to dynamically insert creative messaging and price points that would automatically update throughout the day. Baselines against lookalike audiences and first-party tactics were used to measure success for incremental travel partners allowing us to grow revenue, bookings, and reach.
Targeting New Users With Programmatic Prospecting
Zenni was looking to leverage their existing customer data for more tailored targeting while expanding creative assets and capabilities. Wpromote targeted lookalike audiences based on concurrent customer’s lifetime value and purchase behavior. We also layered in Zenni’s CRM data for suppression against all programmatic prospecting campaigns to reach a net-new user and avoid overlap with existing customers. The team gave direction on style, messaging, and format for each campaign based on recent performance for display and video.
