Our team is a healthy mix of data skeptics and data wizards, here to boldly take on your thorniest data questions. From architecture to analysis, we are always challenging ourselves to figure out how we can better measure, analyze, and report on data to inform your digital marketing strategy across every channel.
Connect the dots between your CFO and your CMO.
We help marketing and finance teams speak the same language by drawing a clear line between your marketing efforts and your business objectives, so you understand what’s important to measure, what you need to capture, and how data can be utilized to forge the right path forward to grow your business.
Build a strong foundation for your marketing.
We set up your digital ecosystem to ensure unified, clean, and consistent data collection that works across any 3rd-party platform to inform on campaign performance and drive media efficiency through robust feedback loops. While signals will continue to diminish, we leverage server-side tracking solutions to enhance accurate data capture at scale.
Solve for complex business challenges.
We provide cutting-edge machine learning solutions and statistical models to guide your decision-making process. Our team develops and tests new solutions and advanced analyses, from anomaly detection to predictive customer lifetime value modeling, to help you work smarter and outsmart the competition.
Data isn’t just about measuring results: it’s about intelligent systems that give your business predictive powers and the competitive edge.
From Underperforming To Outstanding Achievement
By migrating platforms from Adobe Analytics to best-in-class Google Analytics, Proactiv was able to look at their data in a new way. Working within Tealium Tag Manager, Wpromote integrated optimized data from Oracle Maxymiser into Google Analytics. We then implemented a granular event tracking strategy to uncover customers’ interactions prior to purchase, helping Proactiv fully capitalize on their data.
From Unsegmented Audiences To High-Value Cohorts
Erin Condren lacked insight into customer lifetime value and needed new ways to efficiently scale prospecting efforts. Wpromote conducted an LTV analysis, helping the business gain insight into the true value of a loyal customer. These insights drove the creation of a loyalty program and helped to guide ideal prospecting audiences, and Erin Condren saw a significant reduction in CPAs on paid channels.
It’s not enough to be responsive. To maximize your return on investment, you need to be able to predict where to spend your marketing budget to drive performance that translates into revenue.
We built Growth Planner, one of the advanced modeling solutions available through our Polaris tech platform, to give our clients an unbeatable edge in the market. Our digital intelligence experts accurately model returns across channels to help our clients create a clear, strategic investment plan that ensures they’ll achieve their business goals.
Crucially, Growth Planner is also privacy resilient, and can accurately predict outcomes without individual user data, so you can proceed with confidence while respecting consumer privacy.
It’s our job to take the complex and transform it into something more simple. But we do love digging deep into some pretty sophisticated methods, if we do say so ourselves:
We support everything from investment allocation to audience intelligence for segmentation and targeting. Let’s get our paid media on.