Digital Intelligence
Our team is a healthy mix of data skeptics and data wizards, here to boldly take on your thorniest data questions. From architecture to analysis, we are always challenging ourselves to figure out how we can better measure, analyze, and report on data to inform your digital marketing strategy across every channel.
Capture and collect trustworthy data.
We make sure the foundation of your digital ecosphere is set up for unified, consistent data collection that works across any 3rd-party platform to inform on campaign performance. With a focus on accuracy and signal resilience, our team is well versed in a variety of languages to ensure we capture the right data.
Transform data into doing.
What’s the point of data that doesn’t address a real business problem? We make sure we help you not just understand your data, but also form a plan of attack.
Solve for complex business challenges.
Put cutting-edge machine learning tools and statistical models to work answering your most challenging marketing questions. Our team has developed anomaly detection tools and predictive customer lifetime value models to allow you to work smarter.
Data isn’t just about measuring results: it’s about intelligent systems that give your business predictive powers and the competitive edge.
We take time to understand your business as a whole so we can better determine how to find the truth in your data.
Our combined channel management experience and data expertise pushes us to dig deep into every question to find better answers.
Our data scientists are true digital leaders–but you won’t just see them at industry conferences because they’re here to help guide your business.
When you have clean data and accurate information, you’ll make better choices for your business.
Your ability to measure gross profit across your media mix will give you an unprecedented level of insight.
From Underperforming To Outstanding Achievement
By migrating platforms from Adobe Analytics to best-in-class Google Analytics, Proactiv was able to look at their data in a new way. Working within Tealium Tag Manager, Wpromote integrated optimized data from Oracle Maxymiser into Google Analytics. We then implemented a granular event tracking strategy to uncover customers’ interactions prior to purchase, helping Proactiv fully capitalize on their data.
From Unsegmented Audiences To High-Value Cohorts
Erin Condren lacked insight into customer lifetime value and needed new ways to efficiently scale prospecting efforts. Wpromote conducted an LTV analysis, helping the business gain insight into the true value of a loyal customer. These insights drove the creation of a loyalty program and helped to guide ideal prospecting audiences, and Erin Condren saw a significant reduction in CPAs on paid channels.
To solve for disconnected data sources and competing views of performance across platforms like Facebook and Google, we developed our own solution to make sure you have the complete story. We can’t give away the secrets to Wpromote Attribution, but what we can tell you is that it leverages our exclusive access to the Facebook Attribution API and applies a data-driven model using Shapley Values, with just a sprinkle of data science magic.
The outcome is a single source of truth to measure your multichannel digital performance that will help you understand your impact– and make the case for positive business change.
It’s our job to take the complex and transform it into something more simple. But we do love digging deep into some pretty sophisticated methods, if we do say so ourselves:
PAID MEDIA
We support everything from investment allocation to audience intelligence for segmentation and targeting. Let’s get our paid media on.
