Marketing dollars need to be accountable to business objectives, especially in an uncertain economy. But many brands fail to connect the dots between media spend and ultimate impact by leveraging flawed solutions like last-click attribution and making decisions solely based on efficiency. And data privacy restrictions are only making measurement harder.
What you do today to proactively get ahead of measurement challenges might be the single biggest differentiator for your brand’s long-term success.
Our new on demand measurement masterclass features Wpromote’s Head of Media Strategy Sammy Rubin and Senior Director of Marketing Science Drew Ford. They’re pulling back the curtain on our approach and sharing the secrets behind how we’re helping businesses move into the future of measurement right now.
Download the full event to learn how to build an integrated, full-funnel measurement toolkit that tracks against business impact, including solutions like:
- Foundational measurement framework
- Incrementality testing
- Media mix modeling
- Prediction of future outcomes
- Data clean rooms