Bringing InterDent To The Local 3 Pack
Wpromote proposed a plan to consolidate 200+ existing microsites into a single domain to improve website rankings. To start, Wpromote built a new website consolidating all 200+ Gentle Dental and SmileKeepers locations, updated and optimized directories, and helped develop Gentle Dental’s resource hub “Dental IQ,” which has driven additional traffic to the website and established Gentle Dental as thought leaders in the dentistry space.
Launching One Million Category Pages
Wpromote worked with Hibbett to implement a classic SEO strategy and train the team on in-depth SEO processes. At the same time, Wpromote generated a list of over 1,000 actionable long-tail keyword opportunities, and Hibbett approved the creation of unique content for over 300 categories, further boosting each category page’s potential rankings for each keyword, as well as aggregate reach and impact.
Growing To Dominate Local Competitors
A Marriott hotel was struggling to show up on local-level searches with only generic copy on the website. Wpromote developed a keyword strategy based on the location, key amenities, and competition, then rewrote content across the site to include those keywords. All existing local citation listings were audited and updated. This hotel now outperforms Marriott’s top competitors on Google.