The Pivot: Agile, High Volume Creative That Performs

Building compelling creative has never been more challenging: from constantly evolving social channels, to increasingly ad-savvy consumers, to the ever-changing news cycle, you need to be ready to adapt to anything and still get results.

It’s time to make the change to a performance creative strategy.

We brought together some of the best in the business for the second event in the Challenger Series to explain how they are leading the charge: Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote.

Explore how to build a strategy built for today’s marketing challenges—and how to ensure your business makes this crucial pivot effectively (and immediately).

You’ll dive deep into:

• The strategy: what makes performance creative different and so effective
• The formula: how the creative process works, from creation to deployment to attribution
• The testing: how to build testing into your strategy to stay agile and keep learning

Watch the full on-demand session and get the answers you need to ensure your business makes this crucial pivot effectively—and immediately.