Google’s been leaning into AI changes on the paid media side since before ChatGPT got everyone talking. And the most important of these changes is undoubtedly Performance Max, the one-campaign-to-rule-them-all that initially rolled out in 2021.
PMax is the future of Google Ads. The search giant is already continuously iterating on new features and capabilities. If you don’t have a PMax strategy in place that is built to generate the maximum possible value for your business from your campaigns, your brand is already behind.
Enter our best-in-class paid search experts. They’re fired up about PMax and the incredible results they’re driving, so they’re sharing the strategic secrets that will help you make the most of this critical campaign type in our latest on-demand masterclass, including how to:
- Lean into AI and set the right foundation for PMax success
- Unlock the full value of creative assets in your PMax campaigns
- Maximize impact with advanced bespoke PMax strategies
What you do with PMax today will define how effectively your brand can compete tomorrow. So game on: it’s time to learn how to outsmart instead of outspend the competition with a better Google Ads strategy.