The Profitability Imperative: How to Build Forecasts, Predictions, and Dynamic Strategy to Win in 2023

The choices you make right now will determine whether your brand rises to the mounting challenges of 2023–or falls irrevocably behind.

You need to not just outsmart the competition but be fully prepared to face a series of converging factors, from economic uncertainty to data deprecation, that could spell chaos for any business that doesn’t invest in the right foundation of technology and agile strategy.

To win, you need to be able to see the future. But how?

We invited a dream team of marketing experts from Wpromote, Winterberry Group, and 2K to find out the answer. They’re revealing how they’re leveraging the powerful combination of technology and marketing expertise to help brands achieve profitability.

Check out the full event on demand for answers to key questions like:

• What advanced predictive solutions can inform budget, campaign flighting, media mix, and more
• How to build an agile, opportunistic media strategy that is driven by data and made to move quickly and efficiently
• Why it’s important to have an integrated measurement framework that holds dollars accountable to business outcomes across the funnel

Speakers:

• Melissa Bell, Global Chief Marketing Officer, 2K
• Bruce Biegel, Senior Managing Partner, Winterberry Group 
• Sammy Rubin, Head of Media Strategy, Wpromote 
• Mike Mothner, Founder & CEO, Wpromote (Moderator)