Leveraging Data-Driven TV Strategy To Power Holistic Growth
Zenni needed to better understand how their TV buys were driving business growth, and worked with Wpromote to find a more innovative approach that brought their digital performance channels and TV together into a single audience strategy. By layering third-, and first-party data that powered deeper audience insights onto their TV buys, Zenni was able to drive stronger holistic performance while scaling high-quality production assets and taking advantage of direct deals and partnerships with premium content partnerships.
Over Holistic Performance Goals
Higher Conversion Rate On Search After Exposure To Converged TV Ads