We take a strategic, holistic approach to your media mix that unlocks the reach you need from converged TV while holding brand dollars accountable and improving customer lifetime value.
We treat TV as another channel in your marketing arsenal that works together with your other performance media to reach new audiences, expand the upper funnel, and drive conversions.
Track performance across your television investment to identify new potential opportunities for customer connection and growth while ensuring you’re spending efficiently.
Great marketing isn’t possible without measurement. Our proprietary Polaris technology incorporates TV performance into your broader media mix. We make sure your TV investment is working to help you achieve your business objectives and raise conversion volume through targeted reach and integrated reporting on mid- and lower-funnel impact.
When you take the top performance marketing agency and add in TV, your results will be truly spectacular. We take a performance branding approach to converged TV by:
Wpromote’s experts will make sure you’re not just strategically connecting with the right audience at the right time with access to premium programmatic and linear inventory, but transforming awareness and attention into profitable growth.
Leveraging Data-Driven TV Strategy To Power Holistic Growth
Zenni needed to better understand how their TV buys were driving business growth, and worked with Wpromote to find a more innovative approach that brought their digital performance channels and TV together into a single audience strategy. By layering third-, and first-party data that powered deeper audience insights onto their TV buys, Zenni was able to drive stronger holistic performance while scaling high-quality production assets and taking advantage of direct deals and partnerships with premium content partnerships.