From Boutique To Blooming Business
To help launch new campaigns, Erin Condren tasked Wpromote data scientists with finding more efficient ways to use their marketing dollars. After performing CPA and CLV analyses, we developed a living model predicting the future value of each customer. This strategy saw ROAS from paid search and Facebook soar.
“Wpromote is a great business partner that functions as an extension of our internal marketing department. I truly feel that the entire Wpromote team has Zenni’s best interest at heart. I appreciate that Wpromote always has such a positive can-do attitude, that everyone on the account loves the Zenni brand, and that they provide great data insights to round out their digital marketing expertise.”
COURTNEY FADJO BIRO, SENIOR DIRECTOR OF MARKETING
ZENNI
“Wpromote brings a new rigor to all things creative strategy. They have a major emphasis on best practices. It’s nice that strategy is now tied together in a little package with a bow, we didn’t have that before and it’s super helpful. Our team clearly loves to get our hands dirty with the data.”
GAIL BUFFINGTON, VICE PRESIDENT OF MARKETING & ANALYTICS
SOFT SURROUNDINGS
Our paid search experts and media strategy mavens teamed up with the Jack Black team to drive massive revenue growth—and we mean massive. In fact, it’s how we were named the Google’s #1 premier partner for online sales.
Speaking Style To New Customers
To manage its Facebook marketing strategy, Mizzen+Main partnered with Wpromote. Together they devised a plan to use Instagram posts from influencers to reach prospective customers. Once an influencer posted their photo or video, it would flow into Mizzen+Main’s ad account, where Wpromote would transform it into ads with variations in copy and calls-to-action, inspiring people to make a purchase. Mizzen+Main’s campaign strategy proved that ad creative can help acquire new customers and drive sales.