Culture, Community, and Conversion: How Connection Drives Business Growth


Marketing performance depends on forging authentic connections

No matter how you slice it, marketing has traditionally been divided into two camps: performance or brand, quantitative analysis or qualitative feedback, community-focused or conversion-driven. Across the industry, those distinctions are collapsing as consumers demand that brands truly earn their dollars by engaging at a deeper level.

Business growth now depends on authentic brand connection. You need to find a way to bridge that gap if you want your brand to win.

In our new on demand event, we’ve brought together master of community connection Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan Ross School of Business, and performance marketing powerhouse Mike Mothner, Founder and CEO of Wpromote to tackle that critical initiative.

They are leading the charge toward a unified approach to marketing that drives both long-term brand power and measurable business outcomes for one can’t-miss conversation. Check out the full event to learn how to:

  • Translate audience insights into a powerful, effective full-funnel strategy
  • Connect and engage with audiences using creative and messaging that really resonates
  • Make the business case for prioritizing culture and community in your marketing



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