Email & Lifecycle Marketing is a conversation. By working backward and focusing on the person behind the email address or phone number, we drive revenue and create the best customer experiences possible.
Powered by insights from your CRM and paid media performance, we build strategic messaging plans that drive results throughout the customer journey.
Lifecycle marketing is your hub for 1:1 communication. From welcome flows and loyalty programs to win-back and retention strategies, start reinforcing your brand’s value every step of the way.
As certified experts in your platform and industry, we align your business goals with channel-specific strategy and execution across the full lifecycle.
Exceptional performance starts with strategic creative. Our Email & Lifecycle design team ensures your messaging and visual approach work seamlessly to drive engagement.
We’re the strategy behind the sends and clicks. Whether it’s warming up your IP or optimizing send size to boost engagement, our experts bring together data, CRM insights, and segmentation to build high-performing lifecycle and loyalty programs. Here are a few ways we drive impact:
Driving ad engagement and better-qualified traffic
To help SiO create retargeting and prospecting lookalike audiences for Paid Search and encourage email signups, Wpromote took a two-pronged tactical approach. SiO’s email team segmented and shared well-qualified audiences to target on Paid Search. Wpromote was able to better match ads to potential customers using CRM data, used a standard ad vs. a lead gen ad, and mentioned their online product quiz to incentivize email signups.
Expanding across the full funnel to drive revenue
Wireless needed to reduce promotion burnout and drive engagement to their site. Wpromote worked with Go Wireless to coordinate content calendars and take a full funnel approach. While segmentation was focused on promos, we positioned Go Wireless as both a solution provider and thought leader to increase the potential for engagement. As a result, Go Wireless saw a rise in site sessions, opens, and clicks, as well as an 8.3% increase in organic revenue.
Launching Rewards & Referrals as Part of Winning Strategy
The goal? To drive growth and get rigorously researched products into the hands of as many customers as possible. The plan? To identify effective opportunities to improve organic reach of the products. As one element, Wpromote partnered with YOTPO, a referral and rewards platform, to create an automated, customizable program that streamlined the invitation process and clearly communicated how customers could use their rewards. Alongside other strategies, this helped to boost email conversions and improved customer lifetime value (LTV) in 2020.
Optimizing Emails To Drive Revenue
PainfulPleasures was checking the box when it came to sending order and shipping confirmation emails to keep recent purchasers, but the email was text-heavy had no clear call-to-action. Wpromote saw an opportunity to update the existing creative and added in clear calls-to-action including the ability to contact support, and a recommended products section in the shipping confirmation email. In just two months, the updated emails drove more revenue, transactions, and sessions than the previous six months combined.
From A Quick Hello To A Proper Introduction
In order to boost email revenue, engagement, and segmentation capabilities, Johnny Was wanted to revamp their existing welcome series. Wpromote stepped up to the plate by creating a personalized, multi-path welcome series that would provide new subscribers with an incentive to purchase by offering handpicked product selections. This new welcome series increased revenue and revenue-per-email over 200%.
Creating Educational Content To Support Users
Wpromote helped 1-800Accountant develop new educational content to drive qualified leads. The piece was distributed using an integrated approach, including an email lightbox that directed traffic to the download landing page, which increased visibility and generated a high-quality list of prospects. 1-800Accountant was able to significantly increase quality organic leads.
