Launching Rewards & Referrals as Part of Winning Strategy
The goal? To drive growth and get rigorously researched products into the hands of as many customers as possible. The plan? To identify effective opportunities to improve organic reach of the products. As one element, Wpromote partnered with YOTPO, a referral and rewards platform, to create an automated, customizable program that streamlined the invitation process and clearly communicated how customers could use their rewards. Alongside other strategies, this helped to boost email conversions and improved customer lifetime value (LTV) in 2020.
Increase in channel revenue YoY
Increase in campaign revenue YoY