Polaris

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Technology Built For Challengers

Polaris is our proprietary tech platform and data solution, built to simplify the complexities of your marketing data so our experts can effortlessly extract the signal from the noise and accelerate your marketing toward true north: profitable growth.

Drive Growth Through Insight

Your business is sitting on an ocean of unstructured data that represents nothing but potential. Polaris empowers Wpromote’s award-winning marketing experts to transform that potential into insight and action, unlocking an unmatched competitive advantage for your brand.

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EMBARK

Start your voyage with a strong, unified data foundation, captured across the funnel and integrated across channels.

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NAVIGATE

Chart your growth trajectory using advanced insights, data science, and automation your competition is missing.

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DISCOVER

Explore new opportunities through predictive modeling and customized tools to drive transformational growth.

Overcome Marketing Tech Challenges

We built this platform to help our clients solve tech and data issues that slow down business growth:

  • Siloed & Inaccurate Data
  • Manual Tasks Eating Up Time
  • QA Nightmares & Errors
  • No Single Source Of Truth
  • Budget Tracking & Pacing Accuracy
  • Confusing Tech Ecosystem
  • Lack Of Cross-Channel Insight
  • Limited Creative Reporting
  • Looking Back vs. Future Planning
  • Optimally Invest Across Digital

Ask For A Demo Today

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Accelerate Toward Your North Star

Navigate Your Biggest Data Challenges & Outmaneuver the Status Quo

Marketing tech stacks can sound remarkably similar, and we’ve come correct with our fundamentals. But the apps central to Polaris gives you access to opportunities nobody else can see, confidently charting what your business needs to do next to drive growth at scale.

ad tech

Beyond
Ad Tech

Bringing together the best existing tech with a brand new platform to elevate best-in-class service and strategy.

integration

Beyond
Integration

A platform built on clean, quality cross-channel data for rapid app development and infinite combinations to drive exponential growth.

automation

Beyond
Automation

Advanced data science layered on top of unique automation and machine learning capabilities to power better investments and move the needle in client’s performance.

attribution

Beyond
Attribution

Your future-proof foundation built to grow, incorporate new data sources, and solve for the problems of tomorrow.

Explore What’s Possible With Polaris

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Polaris In Action

creative tagging

How do you make sure your creative is optimized for your customers?


Problem:
A luxury women’s retailer needed data to fuel better creative assets.

Solution:
The Polaris Creative Insights tool automatically tags all creative assets and analyzes performance based on attribute types. It can answer questions like: 

  • Are close-ups or product images producing a better ROAS?
  • Do images of handbags or shoes attract net new audiences?

Outcome:
Our experts were empowered to make data-driven decisions about creative assets that can be adjusted in real-time as more data comes in to match current consumer preferences.

anomaly detection

How do you prioritize QA without it becoming your entire job?


Problem:
The Director of Performance Marketing at an enterprise SaaS company felt like he was spending all his time doing QA and budget pacing. He was endlessly fearful of mistakes under his watch after there had been pacing issues over a weekend, tracking errors for days at a time, and broken links in new campaigns.

Solution:
When he onboarded Wpromote, he knew he could trust our experts to properly monitor his campaigns and proactively catch errors through the Polaris Anomaly Detection app, which automatically alerts the team of any unexpected variance in performance, budget, or pacing and ensures your data is accurate.

Outcome:
Our client no longer has to worry or waste valuable resources doing manual QA checks or update daily budget pacing spreadsheets, and peace of mind is something he can’t put a price tag on. 

Launch Your Marketing Journey

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KEEP EXPLORING

REPORTING

See it to believe it: check out how we customize visualizations for clients so they get the most of their data.

DIGITAL INTELLIGENCE

Our team of data experts is ready to help you deconstruct and reimagine what’s possible for your brand.

TESTINGLAB

Our clients get the benefit of our experience: learn how we track and test what’s working to give you the edge.