INTEGRATED
A unified source of truth for all of your marketing data
AGILE
Robust data powering flexible strategy and real-time decisions
EASY
Immediate value at every stage of data maturity
Polaris will make sure you understand the full impact of your marketing on the business: our Growth Planner media mix model forecasts optimal spend and incrementality testing validates total business growth.
Context is critical when you’re setting benchmarks and goals or evaluating performance, so Polaris unlocks access to verticalized aggregate data insights from across Wpromote’s client portfolio.
It’s not enough to know what performs, you also need to understand why. Polaris bridges the gap between creative and media with granular creative insights and apps that find winning creative faster to optimize results.
You’ll have access to clean, robust, omnichannel data on day one, while the future-proof Polaris taxonomy solution unlocks powerful apps that eliminate the cost of bloated martech stacks and siloed data teams.
You don’t need to lose sleep over potential overspends or missed opportunities, because Polaris detects unexpected performance anomalies across your KPIs so Wpromote’s teams can move fast to mitigate or maximize impact.
Driving Media Performance with Polaris Creative Accelerator
Free Fly partnered with Wpromote to effectively test, identify, and scale top-performing creative assets. The Polaris Creative Accelerator app systematically tests new creative themes against broad audiences on Meta so we can leverage top-performing creative as an effective targeting strategy through continued data deprecation. Free Fly now uses Creative Accelerator across all of their creative, scaling winning assets to drive customer acquisition and significant performance improvements.
Deploying Media Mix Modeling to Drive Incremental Growth
A client in one of the most competitive and dynamic consumer marketing environments in the US came to Wpromote looking for an agile investment model to support a full-funnel performance marketing strategy. We onboarded the client onto Polaris and deployed Growth Planner, our proprietary high-velocity media mix model, to automate agile investment planning and forecasting, build alignment between the CMO and CFO, and manage a large budget across many channels and stakeholders, successfully increasing ARPU while maintaining efficient CPAs.
Building an Advanced Data Strategy for Global Growth
Dataiku and Wpromote joined forces to make paid search an even more effective channel for driving growth by optimizing campaigns based on opportunities generated, not just leads. Wpromote built a custom data solution in Polaris that tied sales activity data from Hubspot back to search activity. We can now report more accurately on the value paid search is driving for the business and provide better value-based signals to Google’s algorithms to optimize against in different regions. The solution is now being rolled out across Dataiku’s other marketing channels.
Harnessing First-Party Data to Power Holistic Search Strategy
Intuit Quickbooks worked with Wpromote to reinvent how search data is utilized and understand the ideal user experience on the SERP. Together, our teams were able to leverage channel-agnostic lifetime revenue data and a proprietary content weighting system in Polaris to more accurately match user search intent to the product results served, driving incremental performance improvements.
White Paper
Blog Post
Blog Post
Blog Post
White Paper
White Paper
Blog Post
White Paper
“Wpromote goes above and beyond scope. Polaris has been utilized by so many departments beyond paid advertising. We've benefited from something that was initially intended for one team but now is utilized to expand our business.”
“Wpromote offers the latest technology; Polaris keeps our brand ahead of the competition in an ever-changing digital environment. We consider the Wpromote team an extension of our company – not just another partner.”
“Polaris Creative Accelerator gives us a long-term advantage because it produces actionable insights that power the continued evolution of our brand-led creative pipeline.”
“Wpromote has been a key part of our success because they are data-driven and insights-led; Polaris helps us to better understand the shopper for our product as well as the best way to reach them.”
See it to believe it: check out how we customize visualizations for clients so they get the most of their data.
Our team of data experts is ready to help you deconstruct and reimagine what’s possible for your brand.
Our clients get the benefit of our experience: learn how we track and test what’s working to give you the edge.
Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions, and industry news.