Confidence in Every Decision
AI-powered insights across creative, media, and measurement. Built to drive profitable growth.
A leading fashion retailer needed deeper understanding of creative performance across paid channels. Wpromote deployed Polaris IQ™ to bridge creative excellence with media intelligence, using AI-powered Creative Audit to analyze creative elements across Meta, YouTube, and TikTok. This integrated approach enabled data-driven creative optimization by identifying a 22% conversion lift opportunity on Meta, 188% increase in video completion rates, and 6% ROAS improvement across all media by transforming fragmented decision-making into unified, data-driven optimization.
This fitness franchise needed to evolve from reactive guesswork to proactive, data-driven growth. Wpromote implemented Polaris IQ™’s Growth Planner for accurate forecasting, Creative Audit for video ad optimization, and Benchmark Explorer for competitive insights. The integrated platform delivered media forecasting accuracy, +6.04% video completion rate on Meta, and 37.42% increase in TikTok engagement, fundamentally transforming how Anytime Fitness approaches media planning and creative optimization across their increasingly competitive fitness market.
Harnessing First-Party Data to Power Holistic Search Strategy
Intuit Quickbooks worked with Wpromote to reinvent how search data is utilized and understand the ideal user experience on the SERP. Together, our teams were able to leverage channel-agnostic lifetime revenue data and a proprietary content weighting system in Polaris IQ™ to more accurately match user search intent to the product results served, driving incremental performance improvements.
Driving Media Performance with Polaris™ Creative Accelerator
Free Fly partnered with Wpromote to effectively test, identify, and scale top-performing creative assets. The Polaris IQ™ Creative Accelerator app systematically tests new creative themes against broad audiences on Meta so we can leverage top-performing creative as an effective targeting strategy through continued data deprecation. Free Fly now uses Creative Accelerator across all of their creative, scaling winning assets to drive customer acquisition and significant performance improvements.
Deploying Media Mix Modeling to Drive Incremental Growth
A client in one of the most competitive and dynamic consumer marketing environments in the US came to Wpromote looking for an agile investment model to support a full-funnel performance marketing strategy. We onboarded the client onto Polaris IQ™ and deployed Growth Planner, our proprietary high-velocity media mix model, to automate agile investment planning and forecasting, build alignment between the CMO and CFO, and manage a large budget across many channels and stakeholders, successfully increasing ARPU while maintaining efficient CPAs.
