Polaris

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Technology Built For Challengers

Polaris is our proprietary tech platform, built to put game-changing apps and predictive modeling in the hands of our best-in-class marketers so they can extract deeper insight from your data, drive stronger performance, and accelerate your business toward true north: profitable growth.

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EMBARK

Start your voyage with a strong, unified data foundation that unlocks the full potential of your data.

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NAVIGATE

Explore new opportunities with apps that extract deeper insights your competition is missing.

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DISCOVER

Chart the optimal path to growth and drive transformational performance with custom predictive modeling.

Overcome Marketing Tech Challenges

We built this platform to help our clients solve tech and data issues that slow down business growth.

  • Siloed & Inaccurate Data
  • Manual Tasks Eating Up Time
  • QA Nightmares & Errors
  • No Single Source Of Truth
  • Budget Tracking & Pacing Inaccuracy
  • Confusing Tech Ecosystem
  • Lack Of Cross-Channel Insight
  • Limited Creative Reporting
  • Looking Back vs. Future Planning
  • Suboptimal Digital Investment Decisions

Ready For Data-Driven Business Growth?

Talk to an expert

Accelerate Toward Your North Star

Navigate Your Biggest Data Challenges & Outmaneuver the Status Quo

Marketing tech stacks can sound remarkably similar, and we’ve come correct with our fundamentals. But the apps central to Polaris gives you access to opportunities nobody else can see, confidently charting what your business needs to do next to drive growth at scale.

ad tech

Beyond
Ad Tech

A single, privacy-safe platform that combines the best existing ad tech with new, innovative apps to elevate our award-winning service and strategy.

integration

Beyond
Integration

Apps that give you access to powerful cross-channel insights, built to evolve at the pace of your business so you can outmaneuver the competition. 

automation

Beyond
Automation

Advanced data science layered on top of unique automation and machine learning capabilities power better investments and measurable results. 

attribution

Beyond
Attribution

A future-proof foundation that doesn’t just report on what’s happening today, but solves for the problems of tomorrow.

Explore What’s Possible With Polaris

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Polaris In Action

creative tagging

How do you make sure your creative is optimized for your customers?


Problem:
A luxury women’s retailer needed data to fuel better creative assets.

Solution:
The Polaris Creative Insights tool automatically tags all creative assets and analyzes performance based on attribute types. It can answer questions like: 

  • Are close-ups or product images producing a better ROAS?
  • Do images of handbags or shoes attract net new audiences?

Outcome:
Our experts were empowered to make data-driven decisions about creative assets that can be adjusted in real-time as more data comes in to match current consumer preferences.

anomaly detection

How do you prioritize QA without it becoming your entire job?


Problem:
The Director of Performance Marketing at an enterprise SaaS company felt like he was spending all his time doing QA and budget pacing. He was endlessly fearful of mistakes under his watch after there had been pacing issues over a weekend, tracking errors for days at a time, and broken links in new campaigns.

Solution:
When he onboarded Wpromote, he knew he could trust our experts to properly monitor his campaigns and proactively catch errors through the Polaris Anomaly Detection app, which automatically alerts the team of any unexpected variance in performance, budget, or pacing and ensures your data is accurate.

Outcome:
Our client no longer has to worry or waste valuable resources doing manual QA checks or update daily budget pacing spreadsheets, and peace of mind is something he can’t put a price tag on. 

Launch Your Marketing Journey

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KEEP EXPLORING

REPORTING

See it to believe it: check out how we customize visualizations for clients so they get the most of their data.

DIGITAL INTELLIGENCE

Our team of data experts is ready to help you deconstruct and reimagine what’s possible for your brand.

CHALLENGER LABS

Our clients get the benefit of our experience: learn how we track and test what’s working to give you the edge.