Polaris is our proprietary tech platform, built to put game-changing apps and predictive modeling in the hands of our best-in-class marketers so they can extract deeper insight from your data, drive stronger performance, and accelerate your business toward true north: profitable growth.
Start your voyage with a strong, unified data foundation that unlocks the full potential of your data.
Explore new opportunities with apps that extract deeper insights your competition is missing.
Chart the optimal path to growth and drive transformational performance with custom predictive modeling.
We built this platform to help our clients solve tech and data issues that slow down business growth.
Marketing tech stacks can sound remarkably similar, and we’ve come correct with our fundamentals. But the apps central to Polaris gives you access to opportunities nobody else can see, confidently charting what your business needs to do next to drive growth at scale.
A single, privacy-safe platform that combines the best existing ad tech with new, innovative apps to elevate our award-winning service and strategy.
Apps that give you access to powerful cross-channel insights, built to evolve at the pace of your business so you can outmaneuver the competition.
Advanced data science layered on top of unique automation and machine learning capabilities power better investments and measurable results.
A future-proof foundation that doesn’t just report on what’s happening today, but solves for the problems of tomorrow.
Growth Planner is our agile, privacy-resilient, and statistically rigorous solution for modeling returns across paid media and offline channels that forecasts across a client’s entire year to find the optimal investment of their available dollars to hit revenue targets.
Get a more holistic view of your highest-value customers and tailor your marketing across the funnel using algorithmically created clusters of users based on shared features like purchase behavior, on-site behavior, or user engagement.
Our algorithm tracks thousands of metrics from the moment you onboard to detect variance, identify whether or not it’s significant, and allow our teams to pinpoint what’s changing and adjust and adapt in real time.
Insights Explorer is our proprietary reporting platform that ensures our experts are spending their time digging into insights, discovering new opportunities, and driving results for your business instead of building reports.
Problem:
A luxury women’s retailer needed data to fuel better creative assets.
Solution:
The Polaris Creative Insights tool automatically tags all creative assets and analyzes performance based on attribute types. It can answer questions like:
Outcome:
Our experts were empowered to make data-driven decisions about creative assets that can be adjusted in real-time as more data comes in to match current consumer preferences.
Problem:
The Director of Performance Marketing at an enterprise SaaS company felt like he was spending all his time doing QA and budget pacing. He was endlessly fearful of mistakes under his watch after there had been pacing issues over a weekend, tracking errors for days at a time, and broken links in new campaigns.
Solution:
When he onboarded Wpromote, he knew he could trust our experts to properly monitor his campaigns and proactively catch errors through the Polaris Anomaly Detection app, which automatically alerts the team of any unexpected variance in performance, budget, or pacing and ensures your data is accurate.
Outcome:
Our client no longer has to worry or waste valuable resources doing manual QA checks or update daily budget pacing spreadsheets, and peace of mind is something he can’t put a price tag on.