SAVE THE DATE
Fairmont Miramar Hotel & Bungalows - Santa Monica, CA
September 16-18th
The Wpromote Challenger Summit is unlike any other marketing event, connecting digital innovators with the disruptive marketing tactics and bold ideas that will make them leaders of the future. Join us to push the boundaries of digital and get out of your marketing comfort zone.
  • Monday
    SEPTEMBER 16, 2019
    Welcome Reception & Dinner
    5:00pm - 8:00pm
  • Tuesday
    SEPTEMBER 17, 2019
    Keynotes + Content + Cocktail Hour
    8:30am - 6:30pm
  • Wednesday
    SEPTEMBER 18, 2019
    Focused Digital Workshops
    8:30am - 1:00pm
VIP Registration opens March 1, 2019
We sold out last year, so sign up for event updates and early registration pricing.
WHY ATTEND
SEE THE FUTURE OF MARKETING
Learn which digital trends will keep you ahead of the curve and get prepared to take action back in the office.
MEET OTHER INNOVATORS
Join industry leaders from coast-to-coast representing mixed verticals to learn and connect with like-minded marketers who eat and breathe digital.
CUSTOMIZE YOUR DAY
With a varied session format and distinct tracks for digital focus areas, you can design the perfect event for your needs and interests.

VIP Registration Opens March 1st

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2018 Speakers

See the amazing roster of speakers from last year’s event. We’ll be bringing together another round of all-stars for Challenger Summit 2019!

Interested in being one of our inspiring speakers? Contact our events team to inquire about opportunities.

2018 ATTENDEES

Connect with marketers who are leading their teams to innovate and drive results.

Our focus on rapid growth and innovative strategies speaks directly to our PE and VC attendees.

2018 Attendees By Title
2018 Attendees By Industry
2018 Agenda

See last year’s agenda for a hint as to what’s in store for 2019!

Day 1 - Monday, September 24th
THE BUNGALOW AT THE FAIRMONT HOTEL
5:00pm Welcome Event + Dinner
Day 2 - Tuesday, September 25th
STARLIGHT BALLROOM AT THE FAIRMONT HOTEL
8:30am Breakfast & Registration
9:30am Opening Remarks
9:45am Anticipate Future Trends & Identify Strategies to Win
10:30am Break
10:45am Success Stories from Challenger Brands
11:10am Proactive Leadership Strategies for Growth
11:40am Doing Good Is Good Business
12:00pm Lunch
1:00pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Revolutionizing Retail: Inspired Strategies & Solutions Google’s Secrets to Drive In-Store Traffic Value Creation Through Digital Marketing
Retail + Ecommerce Innovation Track
Revolutionizing Retail: Inspired Strategies & Solutions
X
Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Drew Thorne
ACCOUNT DIRECTOR
Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
Measurement + Data Attribution Track
Google's Secrets to Drive In-Store Traffic
X
Google's Secrets to Drive In-Store Traffic
1:00pm
Rafaela Mazzone
Regional Product Lead, Measurement and Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
Growing Rapidly + Scaling Profitability Track
Value Creation Through Digital Marketing
X
Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Drew Thorne
ACCOUNT DIRECTOR
Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
X
Google's Secrets to Drive In-Store Traffic
1:00pm
Rafaela Mazzone
Regional Product Lead, Measurement and Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
X
Value Creation Through Digital Marketing
1:00pm
Jake Strom
(MODERATOR)
Head of Impact Investing at TOMS
Jeremy Muras
SVP of Digital
Rick Smith
Co-Founder & Managing Director
Jay Sung
Operating Partner & CMO
Our panel of private equity and venture capital leaders knows how to grow companies. They look for “unicorn” companies and immediately kick into growth mode. They’ll share what it takes to get the investment and how their portfolios use digital marketing strategies to deliver results and become a success.
1:30pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Playing Offense with SEO & Content Marketing Attribution: Not a 4-Letter Word Approaching Disruption & Who's Doing It Well
Retail + Ecommerce Innovation Track
Playing Offense with SEO & Content Marketing
X
Playing Offense with SEO & Content Marketing
1:30pm
Rachel Bucey
GENERAL MANAGER OF SEO
Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.

SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese.
Measurement + Data Attribution Track
Attribution: Not a 4-Letter Word
X
Attribution: Not a 4-Letter Word
1:30pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
Growing Rapidly + Scaling Profitability Track
Approaching Disruption & Who's Doing It Well
X
Playing Offense with SEO & Content Marketing
1:30pm
Rachel Bucey
GENERAL MANAGER OF SEO
Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.

SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese.
X
Attribution: Not a 4-Letter Word
1:30pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
X
Approaching Disruption & Who's Doing It Well
1:30pm
Shannon Snow
US INDUSTRY MANAGER, DISRUPTORS
Shannon Snow is the Industry Manager on Facebook’s Disruptors team, managing an entire team and vertical at Facebook dedicated to disruption. She knows how to think like a disruptor and who is currently doing it well. Shannon is also a disruptor herself, launching a clothing line for women focused on giving tech-savvy business women the flexibility and polish they need in a modern wardrobe.
2:00pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
WTF Amazon!? Don’t Get Left Behind: Using LTV to Your Advantage How’d They Do It? Rapidly Growing via Digital
Retail + Ecommerce Innovation Track
WTF Amazon!?
X
WTF Amazon!?
2:00
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF MARKETING & SALES
Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
Measurement + Data Attribution Track
Don’t Get Left Behind: Using LTV to Your Advantage
X
Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
Growing Rapidly + Scaling Profitability Track
How’d They Do It? Rapidly Growing via Digital
X
WTF Amazon!?
2:00pm
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF
MARKETING & SALES
Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
X
Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
X
How’d They Do It? Rapidly Growing via Digital
2:00pm
Michael Block
(MODERATOR)
CHIEF OPERATING OFFICER
Nolan Green
CHIEF OF STAFF
Steve Bradshaw
DIRECTOR OF MARKETING ANALYTICS
Every company needs a digital strategy, but no two can be alike. Hear how one panelist brought a company digital in a reluctant industry and another found success as an online grocer that defies the market. These very different companies developed their digital strategy from the ground up and disrupted standard marketing plans to achieve growth.
2:30pm Break
3:00pm Video That Captures Attention & Steals Market Share
X
Video That Captures Attention & Steals Market Share
3:00pm - Main Stage
Carly Potock
Head of Video Insights
In this skippable world, we are reaching consumers on mobile devices and within a universe of new rules requiring us to fight harder than ever for our audience’s attention. This presentation establishes the new rules of video for capturing attention, illustrated through best-in-class examples of brands who are giving the gift of great video.
3:40pm The 2019 Conversion Rate Optimization Playbook
4:10pm Fireside Chats: Nick Molnar of Afterpay & Coss Marte of ConBody
4:45pm Think Like A Challenger: Grow or Die
X
Think Like A Challenger: Grow or Die
4:45pm - Main Stage
Michael Mothner
FOUNDER & CEO
You came to the Challenger Summit because you want to be successful, but you have to embrace transformation to get the impressive and exciting results you want. Companies that will win in 2019 and beyond will make key changes - and we’ll tell you exactly what they are. Plus, we’ll show you what you have to do to make them happen tomorrow.

The choice is grow or die, so get ready to grow.
5:10pm Closing Remarks
5:30pm Cocktail Hour
2018 Partners

Wpromote has the pleasure of working with top Challengers everyday. Our previous Summit partners include:

Interested in sponsoring?

Email events@wpromote.com with questions   |   View 2018 Challenger Summit page here

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