Increasing Organic Traffic & Facebook Presence For Doctor Smiles Orthodontics

Doctor Smiles Orthodontics has been a successful social media and SEO client of Wpromote since early 2013. In summer of 2017 the practice embarked on a six-month trial service of Facebook Advertising. That, added to ongoing SEO and social media management, contributed to great results. In a comparison of Fall 2017 to Fall 2016 we see increases in growth for both SEO and social media on an impactful level. These results are positive indicators of Doctor Smiles’ enhanced online presence and potential to continuously improve and reach new goals in the future.

Doctor Smiles’ Business Goals:

  • Rank higher for keywords in organic search, showing authority in the search result pages as the top orthodontic practice in Tucson, AZ
  • Improve organic visitor results by implementing strong SEO initiatives that lead to a rise in organic visitors and organic visitor engagement

WHAT WE DID

Facebook Advertising: Created Facebook Advertising campaigns around different services offered at Doctor Smiles Orthodontics, such as Invisalign, adult braces, and adolescent/teen orthodontic treatment.

SEO-Optimized Content: Implemented consistent SEO-optimized content on the website, including the construction of new pages, the optimization of older pages, and the creation of dental/ortho focused blogs, all of which were emphasized around quality information and targeted keywords.

Facebook Content: Posted regular Facebook posts to the Doctor Smiles Orthodontics Facebook page utilizing a combination of humor, factual information, orthodontic service promotion, and brand awareness angles.

WHAT WE ACHIEVED

37% INCREASE

In organic search website visitors

30% INCREASE

In Facebook page Likes

203% INCREASE

In Facebook weekly total reach

 
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