Erin Condren, like many brands, was looking for key tactics to help them grow the business. By building a living model to predict customer lifetime value, Erin Condren was able to profitably scale new customer acquisition with a 25% lower CPA.
Erin Condren’s story began when she turned her hobby into her hustle. She began designing note cards, baby announcements, birthday gifts, and hostess gifts—but these designs would one day turn into the Erin Condren we know today. The note cards and stickers transformed into LifePlanners™ stylized planners, TakeNote™ notebooks, and so much more.
With success in the palm of their hands, Erin Condren wanted to strategize for continued success. This meant developing key tactics such as predicting future LTV, discovering purchase trends, creating prospecting campaigns, and increasing organic traffic to evergreen content.
To reach these goals, our teams joined forces to conduct a lifetime value (LTV) analysis of about 5 years of customer data to determine Erin Condren’s current customer LTV, predict future customer LTV, and discover purchase trends. Seeking to leverage these insights ongoing, the Erin Condren team set up a regular data transfer process to make sure that insights were shared with Wpromote’s Data Science team.
Wpromote and Erin Condren built a living model to predictively segment customers. Through our partnership, we were able to gain tremendous new insight into Erin Condren’s customer base and discover a way to profitably and sustainably scale new customer acquisition.