The Comfy needed to translate organic interest into business growth. They partnered with Wpromote to build a full funnel marketing strategy that could drive both brand engagement and revenue across channels.
Founded by two brothers, Brian and Michael Speciale, The Comfy has been making the everyday better with their line of wearable blankets since launching on Shark Tank in 2017. Led by a small but mighty team with big dreams and a lot of grit, The Comfy went from The Tank to the shelves in national retailer storefronts like Costco, Macy’s, and Target as well as Amazon—and is now available online in a variety of retailers.
The Comfy saw attention in their flagship product surge after their appearance on Shark Tank. They partnered with Wpromote to convert that interest into long-term, sustainable growth for the business. Our experts worked with The Comfy team to develop a strategic plan to build out the brand’s paid search and social strategy from the ground up.
To surpass The Comfy’s overarching revenue goal, we needed to create scalable, performance-driven campaigns that effectively filled the funnel with high-intent audiences ready to purchase.
Wpromote’s experts recognized the need to capitalize on the organic interest around the brand and ramped up The Comfy’s paid search and social strategy with full funnel campaigns aimed at finding new prospects, retargeting engaged audiences, and upselling to previous customers.
We specifically focused on three key approaches:
The Comfy’s Amazon, search, and social channels have continually exceeded revenue targets while driving efficient ROAS for the account. TikTok CTRs improved by 15% after launch of UGC content from the Creator Marketplace while influencing purchase behavior across the web and driving an additional halo effect on other channels like Amazon.