Working with Wpromote, Brentwood Associates helped 2 portfolio companies break away from traditional advertising media to test the power of Facebook’s value-based lookalike audiences, significantly boosting their return on ad spend.
The Los Angeles-based private equity firm provides investment and operations experience to its portfolio companies, helping them transform into category-defining businesses. With more than $2.4 billion in assets, Brentwood Associates works with the entrepreneurs among its high-growth clientele to build their businesses for the long term.
“Wpromote has been an essential expert resource. They’re not just an agency out to spend our marketing dollars—they want to know the bottom line impact.”
Brentwood Associates wanted to help its portfolio companies find new customers who are likely to buy their products.
Working in conjunction with Wpromote, Brentwood Associates encouraged Soft Surroundings to complement its historical reliance on traditional catalog sales with an effort to acquire more customers through digital media.
Brentwood Associates paired us with J.McLaughlin to help the brand evolve its advertising approach to incorporate a digital-first strategy. The campaign’s focal point was Facebook’s value-based lookalike audiences.
Brentwood Associates and Wpromote used their analysis to increase ad spend on top-performing audiences, allowing their clients to expand their customer base and increase their revenue.