Wpromote developed a multi-channel strategy, informed by a deep exploration of the brand, category, and audience. Our approach was executed in three phases (soft launch, launch, ongoing) to build awareness, interest, and demand. Before launch, clear KPIs were established and goals were mapped to specific marketing channels.
Our integrated marketing plan comprised of paid search, display, rate tables, and social media to activate prospects. Advanced targeting, message and creative testing, and segmentation were among the tactics leveraged to optimize results.
As the customer base grew, we tapped customer marketing tactics including search and display remarketing and email marketing. Wpromote designed, developed, and deployed a suite of emails which included promotional offers, product announcements, bank updates, and other communications.
As the brand has continued to evolve and grow, Wpromote has been a key partner helping to support this bank’s multi-year strategic transformation. Wpromote worked tirelessly to support a major migration effort combining three websites into a singular domain.
As a result of our efforts including SEO optimizations, new content creation, social amplification, and paid exposure, the company has seen tremendous growth of new customers and deposits.