Through innovative and dedicated testing, Trex was able to reach new audiences and reengage existing ones. The outdoor furniture retailer utilized multi-product carousel ad units on Facebook to achieve 256% increase in ROAS.
Trex Outdoor Furniture created their durable all-weather products with a commonly found recyclable plastic, in turn saving waste from landfills. They prioritize stewardship and are committed to the environment not only in the materials they use but they have also partnered with a non-profit to plant a tree for every piece of furniture sold.
Trex came to Wpromote looking to increase awareness of their brand name and the incredible, durable products they could bring into consumers’ homes. They were also looking to boost annual revenue and ROAS while generating expanded brand awareness.
Brand awareness efforts focused on highlighting product durability, low maintenance, and an unbeaten 20-year warranty. Ads went through multiple rounds of copy testing to see which performed the best with targeted audiences. It wasn’t just about finding new audiences; it was also about re-energizing and re-engaging existing audiences.
Trex experienced big wins from targeting previous purchasers and their lookalike audiences. Wpromote found that multi-product carousel ad units on Facebook as well as promoted posts performed extremely well.
Innovation, iteration, and dedication won the day. A successful remarketing campaign helped keep the brand top-of-mind for existing consumers, and the many new campaigns brought in considerable new interest.
Trex Outdoor Furniture not only met their business goals; they exceeded expectations by achieving growth and efficiency even during prospecting campaigns as well as significantly and sustainably growing revenues.