Case Study
Back in 2008, Zenni partnered with Wpromote to improve their entire digital strategy. From cross-channel tracking and attribution to branding and messaging to entirely new audiences we successfully built a 1M+ Facebook following and grew revenue by 1,000%.
Their Story
Zenni was founded in 2003 by two scientists in the San Francisco Bay Area. They were itching to make aesthetics and practicality coexist in the optical world because everyone deserves to look good while wearing an affordable pair of glasses. With a big goal like this in mind, Zenni partnered with Wpromote to become the online optical industry leader that they are today.
The Challenge
Julia Zhen, the founder of Zenni, was looking for ways to expand her quickly-growing but virtually unknown prescription glasses business. Without a marketing team to speak of, Julia had built Zenni to be a profitable company with a solid foundation, and Zenni customers absolutely loved the brand. However, Julia had aspirations of becoming a billion-dollar company, a goal that would prove elusive while Zenni was pigeonholed as the “place to buy $6.95 glasses.”
The Solution
After an extensive agency search, Julia chose to partner with Wpromote. Overnight, Wpromote became a direct extension of their understaffed internal marketing team.
Leading The Industry
Years later, the results have been nothing short of phenomenal. Old competitors have been left in the dust as Zenni has focused their sights on challenging and surpassing bigger competitors to lead the online prescription glasses industry. They have shifted from the cheapest place to buy glasses to the best place to buy glasses.
