Woman wearing Zenni eye glasses

Case Study

From Practical To Preferred

Back in 2008, Zenni partnered with Wpromote to improve their entire digital strategy. From cross-channel tracking and attribution to branding and messaging to entirely new audiences we successfully built a 1M+ Facebook following and grew revenue by 1,000%.

Their Story

Prescription Glasses For The Masses

Zenni was founded in 2003 by two scientists in the San Francisco Bay Area. They were itching to make aesthetics and practicality coexist in the optical world because everyone deserves to look good while wearing an affordable pair of glasses. With a big goal like this in mind, Zenni partnered with Wpromote to become the online optical industry leader that they are today.

Man wearing Zenni eye glasses
  • “Wpromote is a great business partner that functions as an extension of our internal marketing department. I truly feel that the entire Wpromote team has Zenni’s best interest at heart. I appreciate that Wpromote always has such a positive can-do attitude, that everyone on the account loves the Zenni brand, and that they provide great data insights to round out their digital marketing expertise.”
    Courtney Fadjo Biro
    Senior Director of Marketing, Zenni

The Challenge

Expanding The Business

Julia Zhen, the founder of Zenni, was looking for ways to expand her quickly-growing but virtually unknown prescription glasses business. Without a marketing team to speak of, Julia had built Zenni to be a profitable company with a solid foundation, and Zenni customers absolutely loved the brand. However, Julia had aspirations of becoming a billion-dollar company, a goal that would prove elusive while Zenni was pigeonholed as the “place to buy $6.95 glasses.”

Google search results on phone

The Solution

The Perfect Strategic Partnership

After an extensive agency search, Julia chose to partner with Wpromote. Overnight, Wpromote became a direct extension of their understaffed internal marketing team.

  • Zenni dramatically improved cross-channel tracking and attribution and started to understand what made each digital channel vital to their overall success.
  • They launched their branding and messaging to entirely new audiences, like fashionistas.
  • Breaking away from the need to see an immediate return for every dollar spent, Zenni began introducing more generous time frames to gauge the success of Wpromote’s marketing efforts.

Leading The Industry

Years later, the results have been nothing short of phenomenal. Old competitors have been left in the dust as Zenni has focused their sights on challenging and surpassing bigger competitors to lead the online prescription glasses industry. They have shifted from the cheapest place to buy glasses to the best place to buy glasses.

  • 1M+ Facebook Following
  • 1,000% Increase In Revenue
  • 15K+ Pairs Of Glasses Sold Per Day

Proof Is In The Numbers