Johnny Was revamped their existing email campaigns and used personalization and segmentation to increase both conversion rates and revenue.
Bob Marley’s lyrics, “Johnny was a good man…,” would one day become the inspiration for Eli Levite’s first vintage-inspired collection, Johnny Was. Levite built Johnny Was in hopes for people to find solace in the juxtaposition of beautifully crafted, luxurious, flowing clothing and gorgeous, handcrafted, and industrial accessories.
Johnny Was knew they offered something incredible: a chic, vintage look found nowhere else, and customers adored them. However, their existing email welcome series for new signups simply wasn’t earning the conversions or the buzz it should have been—and so, the brand turned to Wpromote.
Wpromote not only met the expectations set out by the Johnny Was team—we exceeded them. Tasked with growing revenue, increasing conversion rates, and winning over new customers, all while improving brand loyalty, Wpromote significantly raised both revenue and overall email engagement for the boho brand.