Klipsch Case Study

Case Study

Forging Fan Connection With the Sounds of the MCU

Klipsch partnered with Wpromote to launch a full-funnel marketing campaign celebrating its collaboration with Marvel’s X-Men ‘97 on the limited edition X-Men ‘97 Flexus Core 200 Sound Bar, featuring creative driven by the sounds of the Marvel universe. The campaign targeted multiple audiences through sweepstakes, social media, and Snapchat ads, using a test-and-learn strategy to optimize results and engage both lifelong fans and new customers.

Their Story

Pioneering High-Performance Audio for Every Space

Klipsch Audio brings the power, detail, and emotion of the live music experience to a diverse range of quality audio products, including speakers and headphones for almost any consumer and professional application including cinema, whole-house, wireless, home theater, and portable offerings.

The Challenge

Harnessing the Power of Nostalgia to Reach Audiences of All Ages

Klipsch tasked Wpromote with attracting a younger audience to the legacy audio brand by tapping into nostalgia for X-Men comic books, 1990s TV, and the iconic X-Men theme song. Their goal: to show how a premium speaker elevates the Marvel experience, boosting ROAS and driving sales of their limited-edition product.

Wpromote understood fans’ high expectations and crafted a strategy to engage both Marvel and Klipsch loyalists while honoring the essence of both brands, focusing on the brands’ history and fandom.

The Solution

Engaging Audiences with a “Show, Don’t Tell” Approach

Channels + Services

Paid Search
Paid Social
Email
Performance Creative

Wpromote used the iconic sounds of the X-Men Universe to take a “show, don’t tell” approach highlighting Klipsch’s speakers’ superior audio quality. Bold visuals with vibrant colors and comic book-style fonts captured attention, while a test-and-learn strategy optimized targeting for maximum impact. By tapping into nostalgia, the campaign successfully engaged both younger audiences and loyal fans.

The campaign was fueled by Wpromote’s continuous test-and-learn media strategy, optimizing impact throughout the activation with creative targeting.

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