Case Study
Using Integrated Powers Of Paid Media To Increase Sales
Ember needed to meet its annual sales goal and Wpromote crafted a strategy rooted in integrating Amazon and paid media to achieve a banner year for the brand.
A Banner Year For The Brand
Ember and Wpromote closed out Q4 2019 achieving their highest selling quarter to date on Amazon.com.
Increase In Attributed Ad Sales On Amazon
Increase In YoY Gross Sales On Amazon
Their Story
Brewing A Unique Experience
Ember was created to solve a simple, yet universal problem for coffee and tea drinkers. Using their patented temperature control technology, Ember invented a way to extend the moment of perfection with the customer’s favorite hot beverage. Ember Mugs are just the beginning. Their mission is to harness the power of temperature control to transform how the world eats, drinks, and lives.
The Challenge
Achieving Brand Awareness & Revenue Growth
Ember needed to achieve large Q4 digital sales growth, increase brand awareness, acquire new customers, and increase customer conversions on Amazon and ember.com. On Amazon specifically, Ember’s challenges started at targeting and structure, limited creative assets, and strategy, as well as needing better alignment of their inventory to paid media efforts.
The Solution
Paid Media Strategy That Performs
Wpromote took over Amazon ad management in late Q3 and we had to quickly assess the account and the competitive landscape. Wpromote guided Ember on how to craft a strategy that would help them achieve the sales growth needed in Q4, and how to integrate that strategy with other paid media channels. Here’s a breakdown of how Wpromote and Ember worked together to generate success:
Leveraging Integrated Channel Data
- Paid media keyword discovery
- Cross-Platform data sharing
- Daily inventory to paid media alignment on U.S. campaigns
Campaign Set-Up
- Serving video ads to search queries
- Expanded keywords to non-brand searches
- Targeted key competitors
- Implemented “brand defense” strategy to combat competitor conquesting
- Aligned inventory to ads
Creative / Messaging
- Upleveled ad messaging with video creative
International Reach
- Expanded to 6 new markets
- Daily inventory to paid media alignment
