When Dr. Randall Morita added a new partner, his son Dr. Scott, to his practice, he needed to make some changes. Along with rebranding all marketing materials and local listings, he also needed to attract new patients for Dr. Scott in the Honolulu and Aiea areas.
A site redesign was completed with best SEO practices in place. Wpromote also assisted with a URL change and subsequent site migration to ensure no current rankings were lost. Then, on-site SEO efforts commenced. Keyword-rich content was written focusing on primary services, such as Invisalign. An effective link building strategy was put in place to develop the site’s authority in the industry.
Throughout the course of the campaign, Morita Orthodontics observed noteworthy improvements in their targeted, higher-volume search terms.