Wpromote began by overhauling ONEHOPE Wine’s overall design aesthetics, creating emails that were beautiful to look at. Promotions were created, seasonal messaging was employed, and bold new CTAs were included in each new email in order to create a campaign that was on the whole much more engaging.
In order to increase send frequency and streamline the email process, Wpromote immediately automated all the processes involved in ONEHOPE’s email campaigns. This led to emails being sent four times as often as their prior send rate, creating a much greater email ROI.
Finally, rigorous A/B testing was performed on email types, creatives, and send times in order to determine the optimal campaign structure. Email lists were also scrubbed of inactive subscribers to increase ONEHOPE’s email open rate.