Sales Over A 6 Month Period
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ONEHOPE Wine needed help in their mission to make the world a better place through delicious wine.
To inspire audiences and generate unstoppable Ecommerce momentum, they knew they needed a dynamic email marketing campaign. Having hit a wall in their quest for growth, they turned to Wpromote to take their efforts to the next level.
Their goal was ambitious: to generate sustainable, increased revenue from emails
while establishing a high-frequency send schedule and earning open rates surpassing the industry average. Wpromote began with creative, overhauling ONEHOPE’s design aesthetics to create beautiful emails that were clean, modern, and pleasing to the eye.
Promotions were created, seasonal messaging was employed, and bold new CTAs were included
in each email in order to create a much more engaging campaign overall. To increase the number of sends and streamline the overall process, Wpromote fully automated ONEHOPE’s email campaign processes.
Wpromote ensured emails were sent at a rate four times greater than before.
Rigorous A/B testing was performed on all email types, creatives, and send times to determine the optimal campaign structure. Email lists were also scrubbed of inactive subscribers to increase ONEHOPE’s email open rate. All of these changes helped create a much higher email ROI.
