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The same tired strategies will get you the same boring results. Lead your company’s digital transformation at this exclusive event for industry innovators.
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Monday, Sept 24 Welcome Event + Dinner |
Tuesday, Sept 25 Keynotes, Content + Connecting |
BEACHSIDE AT:
JOIN US IN SUNNY CALIFORNIA IN...
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As if a few days in the sun wasn’t enough of a reason...
This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com
Connect with other Challengers who are hungry for growth and ready to rewrite the rules.
We’ll help you amp up your marketing plan with plenty of time to relax and be social. Our jam-packed day of learning provides three distinct tracks based on your interests and goals.
| Day 1 - Monday, September 24th | |
| THE BUNGALOW AT THE FAIRMONT HOTEL | |
| 5:00pm | Welcome Event + Dinner |
| Day 2 - Tuesday, September 25th | |
| STARLIGHT BALLROOM AT THE FAIRMONT HOTEL | |
| 8:30am | Breakfast & Registration |
| 9:30am | Opening Remarks |
| 9:45am | Anticipate Future Trends & Identify Strategies to Win |
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Anticipate Future Trends & Identify Strategies to Win
9:45am - Main Stage
 Robert Tercek
Award-Winning Author &
Digital Media Strategist
Every industry – established enterprises and feisty startups alike – will be entirely transformed and redefined by technology in the next five years. We’re entering an era defined by digital intelligence, creative solutions, and decisive action.
Award-winning author and dynamic speaker Robert Tercek is helping organizations navigate these massive changes and seize control of the future. In this session, he’ll show how digital is changing and provide context for why. Robert helps marketers understand the digital landscape as it pertains to their industries, and his presentation will give attendees a look into the future of digital and give them the power to adapt accordingly. Robert has spent his career disrupting markets, creating breakthrough entertainment experiences on every digital platform, including satellite TV, game consoles, broadband internet, interactive television, and mobile networks. His understanding of past digital innovation informs his perspective on the future, and he provides compelling insights for digital. His book, Vaporized: Solid Strategies for Success in a Dematerialized World, provides implications for the future for retail, and won an International Book Award. |
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| 10:30am | Break |
| 10:45am | Success Stories from Challenger Brands |
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Success Stories from Challenger Brands
10:45am - Main Stage
 Paul Pirrotta
DIRECTOR OF MARKETING
  Christina Sokol
MEDIA MANAGER
Challenger Brands Frontier Airlines and United Bank will share their unique digital journeys that have proven their mettle. In a highly-regulated industry with well-known competition, Frontier is a leading player bringing economical airfare options to the US with “Low Fares Done Right.” Digital innovators United Bank found unprecedented growth by staying ahead of the curve with an integrated approach. See how both used new digital strategies to stay on top.
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| 11:10am | Proactive Leadership Strategies for Growth |
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Proactive Leadership Strategies for Growth
11:10am - Main Stage
 Christine Grimm
FOUNDER & PRINCIPAL CONSULTANT
Every industry and organization must grow or the marketplace will help it decline and die. Anticipating and planning for change is the key to creating a high performing work culture. In this session we will explore the phases of growth and decline, and how leaders can proactively choose to grow in the midst of any external and internal conditions.
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| 11:40am | Doing Good Is Good Business |
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Doing Good Is Good Business
11:40am - Main Stage
 Tyler Williams
Fungineer
Tyler is a Fungineer for Zappos.com. Starting in the customer service department, he fell in love with the brand’s core values and wrote his current job description. He now works to infuse the Zappos purpose statement in creative ways throughout everything the company does. Tyler believes that driving business growth and doing good for others don’t need to be mutually exclusive. See how Zappos has built a culture that achieves both.
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| 12:00pm | Lunch |
| 1:00pm | Breakout Sessions |
| Retail + Ecommerce Innovation Track | ||
| Revolutionizing Retail: Inspired Strategies & Solutions | ||
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Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
 Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER   Marc Gallagher
VP OF DIGITAL &
ECOMMERCE
  Kerem Ozkay
VP OF MARKETING
  Drew Thorne
ACCOUNT DIRECTOR
  Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
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| Measurement + Data Attribution Track | ||
| Google's Secrets to Drive In-Store Traffic | ||
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Google's Secrets to Drive In-Store Traffic
1:00pm
 Rafaela Mazzone
Regional Product Lead,
Measurement and
Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
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| Growing Rapidly + Scaling Profitability Track | ||
| Value Creation Through Digital Marketing | ||
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Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER Marc Gallagher
VP OF DIGITAL &
ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Drew Thorne
ACCOUNT DIRECTOR
Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
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Google's Secrets to Drive In-Store Traffic
1:00pm
Rafaela Mazzone
Regional Product Lead,
Measurement and
Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
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Value Creation Through Digital Marketing
1:00pm
 Jake Strom
(MODERATOR)
Head of Impact Investing at TOMS   Jeremy Muras
SVP of Digital
  Rick Smith
Co-Founder & Managing Director
  Jay Sung
Operating Partner & CMO
Our panel of private equity and venture capital leaders knows how to grow companies. They look for “unicorn” companies and immediately kick into growth mode. They’ll share what it takes to get the investment and how their portfolios use digital marketing strategies to deliver results and become a success.
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| 1:30pm | Breakout Sessions |
| Retail + Ecommerce Innovation Track | ||
| Playing Offense with SEO & Content Marketing | ||
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Playing Offense with SEO & Content Marketing
1:30pm
 Rachel Bucey
GENERAL MANAGER OF SEO
 Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.
SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese. |
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| Measurement + Data Attribution Track | ||
| Attribution: Not a 4-Letter Word | ||
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Attribution: Not a 4-Letter Word
1:30pm
 Simon Poulton
SENIOR DIRECTOR OF DIGITAL
INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
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| Growing Rapidly + Scaling Profitability Track | ||
| Approaching Disruption & Who's Doing It Well | ||
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Playing Offense with SEO & Content Marketing
1:30pm
Rachel Bucey
GENERAL MANAGER OF SEO
Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.
SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese. |
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Attribution: Not a 4-Letter Word
1:30pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL
INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
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Approaching Disruption & Who's Doing It Well
1:30pm
 Shannon Snow
US INDUSTRY MANAGER,
DISRUPTORS
Shannon Snow is the Industry Manager on Facebook’s Disruptors team, managing an entire team and vertical at Facebook dedicated to disruption. She knows how to think like a disruptor and who is currently doing it well. Shannon is also a disruptor herself, launching a clothing line for women focused on giving tech-savvy business women the flexibility and polish they need in a modern wardrobe.
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| 2:00pm | Breakout Sessions | |
| Retail + Ecommerce Innovation Track | ||
| WTF Amazon!? | ||
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WTF Amazon!?
2:00
 Michael Mothner
(MODERATOR)
FOUNDER & CEO  Jon Hueni
SENIOR DIRECTOR OF
MARKETING & SALES
  Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
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| Measurement + Data Attribution Track | ||
| Don’t Get Left Behind: Using LTV to Your Advantage | ||
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Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
 Tom Hammel
(MODERATOR)
VP OF PAID MEDIA  Suzanne Brutocao
VP OF MARKETING
  Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
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| Growing Rapidly + Scaling Profitability Track | ||
| How’d They Do It? Rapidly Growing via Digital | ||
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WTF Amazon!?
2:00pm
Michael Mothner
(MODERATOR)
FOUNDER & CEO Jon Hueni
SENIOR DIRECTOR OF
MARKETING & SALES Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
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Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
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How’d They Do It? Rapidly Growing via Digital
2:00pm
 Michael Block
(MODERATOR)
CHIEF OPERATING OFFICER  Nolan Green
CHIEF OF STAFF
  Steve Bradshaw
DIRECTOR OF MARKETING ANALYTICS
Every company needs a digital strategy, but no two can be alike. Hear how one panelist brought a company digital in a reluctant industry and another found success as an online grocer that defies the market. These very different companies developed their digital strategy from the ground up and disrupted standard marketing plans to achieve growth.
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| 2:30pm | Break | |
| 3:00pm | Video That Captures Attention & Steals Market Share | |
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Video That Captures Attention & Steals Market Share
3:00pm - Main Stage
 Carly Potock
Head of Video Insights
In this skippable world, we are reaching consumers on mobile devices and within a universe of new rules requiring us to fight harder than ever for our audience’s attention. This presentation establishes the new rules of video for capturing attention, illustrated through best-in-class examples of brands who are giving the gift of great video.
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| 3:40pm | The 2019 Conversion Rate Optimization Playbook | |
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The 2019 Conversion Rate Optimization Playbook:
How to Get “Throat-Grabbing” Attention and Convert Your Prospects Instantly
3:40pm - Main Stage  Andy Mackensen
CO-FOUNDER & CMO
Andy Mackensen is a growth hacker, digital marketer, and serial entrepreneur, with a background as a combat-decorated U.S. Naval Officer who led a Special Forces fast-boat team in the Iraq War. He is the Co-Founder and CMO of SnackNation, America’s premiere healthy snack delivery service for businesses and homes. Andy has led aggressive strategies to acquire thousands of inbound leads and convert them into deals. He combines a high-level focus on business goals with real digital strategies that drive results. Hear how SnackNation grew into a $20 million brand in three years by leveraging advanced lead scoring, SEO tactics, and microtargeting strategies.
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| 4:10pm | Fireside Chats: Nick Molnar of Afterpay & Coss Marte of ConBody | |
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Fireside Chats: Nick Molnar of Afterpay & Coss Marte of ConBody
4:10pm - Main Stage
 Bob Schwartz
CEO
  Nick Molnar
CO-FOUNDER & CEO
  Coss Marte
FOUNDER & CEO
Our charismatic MC, Bob Schwartz, will be speaking with two very special guests. Nick Molnar is the Co-Founder and CEO of Afterpay, a leading Australian retail payments innovator and one of Australia’s fastest growing fintech companies. Afterpay facilitates commerce between retail merchants and their end-customers and currently has 1.5+ million customers and 14,000+ retail merchants.
Coss Marte is the Founder & CEO of ConBody, the revolutionary fitness regimen based on a workout that can be done in a prison cell. While Coss spent four years in prison for selling drugs, he developed his own rigorous fitness regimen to lose more than 70lbs. After his release, he launched ConBody in 2016 to great success, and now has more than 20,000 clients. Expect these chats to cover the tough questions and deliver disruptive opinions! |
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| 4:45pm | Think Like A Challenger: Grow or Die | |
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Think Like A Challenger: Grow or Die
4:45pm - Main Stage
Michael Mothner
FOUNDER & CEO
You came to the Challenger Summit because you want to be successful, but you have to embrace transformation to get the impressive and exciting results you want. Companies that will win in 2019 and beyond will make key changes - and we’ll tell you exactly what they are. Plus, we’ll show you what you have to do to make them happen tomorrow.
The choice is grow or die, so get ready to grow. |
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| 5:10pm | Closing Remarks | |
| 5:30pm | Cocktail Hour | |
Agenda subject to change.
Speakers
Our dynamic speakers have a wealth of knowledge across digital marketing, business growth, and Ecommerce. Hear how they're disrupting the playbook to get results.
Wpromote works with some of the best Challengers in the business. We’re excited to be working with passionate leaders from companies that are changing the game, such as:
Interested in getting involved? Contact us.
This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com
Your registration cost of $1,295 includes all sessions and materials, as well as all food and drinks.
One day passes for the full day of sessions on September 25th are not available.
Yes, you can do this by accessing and editing your tickets in Eventbrite. Step by step instructions are here. Alternatively, you can contact events@wpromote.com for assistance.
If you can’t make it, refunds are available up until September 17th.
Yes, but only registered attendees will be able to attend, so be sure that they register.
Only registered attendees will be able to attend. If you tried to register but were unable to for technical reasons, please email events@wpromote.com.
You will receive an email confirmation after you register. We will be sending follow-up emails as a reminder the week prior to the event.
It’s always a good idea to bring your printed confirmation or have it on your phone just in case, but we’ll have a list of all registered attendees at check in.
Badges will be available at the event when you check in.
Think business professional meets California casual - you won’t be out of place in a nice pair of jeans and shirt.
On Monday, the welcome reception will have refreshments and enough appetizers to make a meal. On Tuesday, breakfast, lunch, refreshments and snacks will be provided, and we’ll end the day over drinks and appetizers. We will have options available to suit many dietary restrictions, and will request your needs during registration. Feel free to contact events@wpromote.com with specific needs since the venue will not be able to accommodate day of requests.
Our tracks focus on Retail + Ecommerce, Data Attribution + Measurement, and Growing Rapidly + Scaling Profitably. You do not need to pre-select your sessions. You may also jump between tracks if they all interest you and do not have to exclusively attend one.
Yes, we have a limited number of discounted rate rooms available at The Fairmont Miramar Hotel & Bungalows. The rooms are for the night of September 24th. Please email events@wpromote.com if you would like to reserve a room.
Valet parking is available and covered by Wpromote. Just mention you are with the Wpromote Challenger Summit when you leave for complimentary valet.
For the evening of September 24th at Bungalow, please enter through the hotel main entrance on Wilshire Blvd. Proceed to the top of the main drive, underneath the Fig Tree.
For the full day on September 25th, valet will operate off the Ocean Ave entrance, between Wilshire Blvd and California Ave. Please turn right onto Ocean Ave from Wilshire and take another slight right into the driveway.
Yes, please see the front desk at The Fairmont Hotel for baggage check assistance.
Both! The Fairmont Miramar Hotel & Bungalows is a luxury resort comprised of the hotel (The Fairmont) and adjacent bar (The Bungalow). Monday evening’s welcome reception will happen at The Bungalow and Tuesday’s sessions will be at The Fairmont Hotel’s Starlight Ballroom.
This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com
Space is limited and subject to approval. Have questions? Email events@wpromote.com
