Disrupt the Marketing Playbook

The same tired strategies will get you the same boring results. Lead your company’s digital transformation at this exclusive event for industry innovators.

Monday, Sept 24

Welcome Event + Dinner
5:00pm - 8:00pm

Tuesday, Sept 25

Keynotes, Content + Connecting
8:30am - 6:30pm

BEACHSIDE AT:

JOIN US IN SUNNY CALIFORNIA IN...

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Why Attend?

As if a few days in the sun wasn’t enough of a reason...

Connect With The
World’s Top Marketers
Join a limited group of 150 marketing leaders and influencers from digital directors to VPs and CMOs, as well as innovators from Facebook, Google, and other prominent partners.
Take Home Value,
Be The Hero
Hear what marketing tactics are truly working and how your peers are succeeding. Push your digital game and expect “aha” moments at every session, covering topics such as:
  • The Future of Digital: Profit-Driven Marketing
  • Creative Customer Acquisition Tactics
  • Google & Facebook’s Latest Strategies
  • How to Think Like A Challenger
  • Data, Attribution & Measurement
  • Disruptive Scaling Strategies
  • Emerging Technology
More Than Slides -
Get The Secret Sauce
Share, learn, and improve your marketing while connecting with fellow leaders and getting a taste of the SoCal lifestyle.
Join Us For the Best
Event Of The Year
Your registration of $1,295 includes all food, drinks, and the kind of content that will reinvigorate your marketing playbook.

This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com

Who’s Coming

Connect with other Challengers who are hungry for growth and ready to rewrite the rules.

Agenda

We’ll help you amp up your marketing plan with plenty of time to relax and be social. Our jam-packed day of learning provides three distinct tracks based on your interests and goals.

Day 1 - Monday, September 24th
THE BUNGALOW AT THE FAIRMONT HOTEL
5:00pm Welcome Event + Dinner
Day 2 - Tuesday, September 25th
STARLIGHT BALLROOM AT THE FAIRMONT HOTEL
8:30am Breakfast & Registration
9:30am Opening Remarks
9:45am Anticipate Future Trends & Identify Strategies to Win
10:30am Break
10:45am Success Stories from Challenger Brands
11:10am Proactive Leadership Strategies for Growth
11:40am Doing Good Is Good Business
12:00pm Lunch
1:00pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Revolutionizing Retail: Inspired Strategies & Solutions Google’s Secrets to Drive In-Store Traffic Value Creation Through Digital Marketing
Retail + Ecommerce Innovation Track
Revolutionizing Retail: Inspired Strategies & Solutions
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Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Drew Thorne
ACCOUNT DIRECTOR
Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
Measurement + Data Attribution Track
Google's Secrets to Drive In-Store Traffic
X
Google's Secrets to Drive In-Store Traffic
1:00pm
Rafaela Mazzone
Regional Product Lead, Measurement and Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
Growing Rapidly + Scaling Profitability Track
Value Creation Through Digital Marketing
X
Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Drew Thorne
ACCOUNT DIRECTOR
Reid Howell
PARTNER MANAGEMENT PROFESSIONAL
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
X
Google's Secrets to Drive In-Store Traffic
1:00pm
Rafaela Mazzone
Regional Product Lead, Measurement and Attribution (Americas)
Don’t dismiss digital for in-store results. Google is the largest omnichannel measurement provider in the world, and Google campaigns can drive traffic (and revenue) both online and in-store. Rafaela Mazzone, Google Regional Product Lead, Measurement & Attribution, will show you how to layer in targeted strategies across multiple digital channels to drive success. Hear how Google approaches omnichannel marketing in new ways to solve old marketing problems.
X
Value Creation Through Digital Marketing
1:00pm
Jake Strom
(MODERATOR)
Head of Impact Investing at TOMS
Jeremy Muras
SVP of Digital
Rick Smith
Co-Founder & Managing Director
Jay Sung
Operating Partner & CMO
Our panel of private equity and venture capital leaders knows how to grow companies. They look for “unicorn” companies and immediately kick into growth mode. They’ll share what it takes to get the investment and how their portfolios use digital marketing strategies to deliver results and become a success.
1:30pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Playing Offense with SEO & Content Marketing Attribution: Not a 4-Letter Word Approaching Disruption & Who's Doing It Well
Retail + Ecommerce Innovation Track
Playing Offense with SEO & Content Marketing
X
Playing Offense with SEO & Content Marketing
1:30pm
Rachel Bucey
GENERAL MANAGER OF SEO
Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.

SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese.
Measurement + Data Attribution Track
Attribution: Not a 4-Letter Word
X
Attribution: Not a 4-Letter Word
1:30pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
Growing Rapidly + Scaling Profitability Track
Approaching Disruption & Who's Doing It Well
X
Playing Offense with SEO & Content Marketing
1:30pm
Rachel Bucey
GENERAL MANAGER OF SEO
Courtney Sulzberger
Director of Content Marketing
They pair perfectly, improve with age, and are a big hit at parties: think we're talking about wine and cheese? You'd be wrong.

SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as BevMo! and Cabot Cheese.
X
Attribution: Not a 4-Letter Word
1:30pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
X
Approaching Disruption & Who's Doing It Well
1:30pm
Shannon Snow
US INDUSTRY MANAGER, DISRUPTORS
Shannon Snow is the Industry Manager on Facebook’s Disruptors team, managing an entire team and vertical at Facebook dedicated to disruption. She knows how to think like a disruptor and who is currently doing it well. Shannon is also a disruptor herself, launching a clothing line for women focused on giving tech-savvy business women the flexibility and polish they need in a modern wardrobe.
2:00pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
WTF Amazon!? Don’t Get Left Behind: Using LTV to Your Advantage How’d They Do It? Rapidly Growing via Digital
Retail + Ecommerce Innovation Track
WTF Amazon!?
X
WTF Amazon!?
2:00
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF MARKETING & SALES
Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
Measurement + Data Attribution Track
Don’t Get Left Behind: Using LTV to Your Advantage
X
Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
Growing Rapidly + Scaling Profitability Track
How’d They Do It? Rapidly Growing via Digital
X
WTF Amazon!?
2:00pm
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF
MARKETING & SALES
Kimberlee Raymond
SENIOR ACCOUNT DIRECTOR
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share POLYWOOD’s journey with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
X
Don’t Get Left Behind: Using LTV to Your Advantage
2:00pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
X
How’d They Do It? Rapidly Growing via Digital
2:00pm
Michael Block
(MODERATOR)
CHIEF OPERATING OFFICER
Nolan Green
CHIEF OF STAFF
Steve Bradshaw
DIRECTOR OF MARKETING ANALYTICS
Every company needs a digital strategy, but no two can be alike. Hear how one panelist brought a company digital in a reluctant industry and another found success as an online grocer that defies the market. These very different companies developed their digital strategy from the ground up and disrupted standard marketing plans to achieve growth.
2:30pm Break
3:00pm Video That Captures Attention & Steals Market Share
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Video That Captures Attention & Steals Market Share
3:00pm - Main Stage
Carly Potock
Head of Video Insights
In this skippable world, we are reaching consumers on mobile devices and within a universe of new rules requiring us to fight harder than ever for our audience’s attention. This presentation establishes the new rules of video for capturing attention, illustrated through best-in-class examples of brands who are giving the gift of great video.
3:40pm The 2019 Conversion Rate Optimization Playbook
4:10pm Fireside Chats: Nick Molnar of Afterpay & Coss Marte of ConBody
4:45pm Think Like A Challenger: Grow or Die
X
Think Like A Challenger: Grow or Die
4:45pm - Main Stage
Michael Mothner
FOUNDER & CEO
You came to the Challenger Summit because you want to be successful, but you have to embrace transformation to get the impressive and exciting results you want. Companies that will win in 2019 and beyond will make key changes - and we’ll tell you exactly what they are. Plus, we’ll show you what you have to do to make them happen tomorrow.

The choice is grow or die, so get ready to grow.
5:10pm Closing Remarks
5:30pm Cocktail Hour

Agenda subject to change.

Speakers

Our dynamic speakers have a wealth of knowledge across digital marketing, business growth, and Ecommerce. Hear how they're disrupting the playbook to get results.

Stunning accommodations will be at the Fairmont Miramar Hotel & Bungalows. A luxury resort stay and ocean views make digital marketing planning all the more fun! A limited number of discounted rooms are available for the night of September 24th. Please email events@wpromote.com if you would like to reserve a room.
Partners

Wpromote works with some of the best Challengers in the business. We’re excited to be working with passionate leaders from companies that are changing the game, such as:

Interested in getting involved? Contact us.

This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com

FAQ
Registration & Ticketing

Your registration cost of $1,295 includes all sessions and materials, as well as all food and drinks.

One day passes for the full day of sessions on September 25th are not available.

Yes, you can do this by accessing and editing your tickets in Eventbrite. Step by step instructions are here. Alternatively, you can contact events@wpromote.com for assistance.

If you can’t make it, refunds are available up until September 17th.

Yes, but only registered attendees will be able to attend, so be sure that they register.

Only registered attendees will be able to attend. If you tried to register but were unable to for technical reasons, please email events@wpromote.com.

You will receive an email confirmation after you register. We will be sending follow-up emails as a reminder the week prior to the event.

It’s always a good idea to bring your printed confirmation or have it on your phone just in case, but we’ll have a list of all registered attendees at check in.

At The Conference

Badges will be available at the event when you check in.

Think business professional meets California casual - you won’t be out of place in a nice pair of jeans and shirt.

On Monday, the welcome reception will have refreshments and enough appetizers to make a meal. On Tuesday, breakfast, lunch, refreshments and snacks will be provided, and we’ll end the day over drinks and appetizers. We will have options available to suit many dietary restrictions, and will request your needs during registration. Feel free to contact events@wpromote.com with specific needs since the venue will not be able to accommodate day of requests.

Our tracks focus on Retail + Ecommerce, Data Attribution + Measurement, and Growing Rapidly + Scaling Profitably. You do not need to pre-select your sessions. You may also jump between tracks if they all interest you and do not have to exclusively attend one.

The Venue

Yes, we have a limited number of discounted rate rooms available at The Fairmont Miramar Hotel & Bungalows. The rooms are for the night of September 24th. Please email events@wpromote.com if you would like to reserve a room.

Valet parking is available and covered by Wpromote. Just mention you are with the Wpromote Challenger Summit when you leave for complimentary valet.

For the evening of September 24th at Bungalow, please enter through the hotel main entrance on Wilshire Blvd. Proceed to the top of the main drive, underneath the Fig Tree.

For the full day on September 25th, valet will operate off the Ocean Ave entrance, between Wilshire Blvd and California Ave. Please turn right onto Ocean Ave from Wilshire and take another slight right into the driveway.

Yes, please see the front desk at The Fairmont Hotel for baggage check assistance.

Both! The Fairmont Miramar Hotel & Bungalows is a luxury resort comprised of the hotel (The Fairmont) and adjacent bar (The Bungalow). Monday evening’s welcome reception will happen at The Bungalow and Tuesday’s sessions will be at The Fairmont Hotel’s Starlight Ballroom.

This summit has passed, but if you would like to attend next year's event, please email events@wpromote.com

Space is limited and subject to approval. Have questions? Email events@wpromote.com


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