Disrupt the Marketing Playbook

The same tired strategies will get you the same boring results. Lead your company’s digital transformation at this exclusive event for industry innovators.

Register

Monday, Sept 24

Welcome Event + Dinner
5:00pm - 8:00pm

Tuesday, Sept 25

Keynotes, Content + Connecting
8:30am - 6:30pm

BEACHSIDE AT:

JOIN US IN SUNNY CALIFORNIA IN...

70

DAYS

70

HOURS

70

MINUTES

70

SECONDS

Why Attend?

As if a few days in the sun wasn’t enough of a reason...

Connect With The
World’s Top Marketers
Join a limited group of 150 marketing leaders and influencers from digital directors to VPs and CMOs, as well as innovators from Facebook, Google, and other prominent partners.
Take Home Value,
Be The Hero
Hear what marketing tactics are truly working and how your peers are succeeding. Push your digital game and expect “aha” moments at every session, covering topics such as:
  • The Future of Digital: Profit-Driven Marketing
  • Creative Customer Acquisition Tactics
  • Google & Facebook’s Latest Strategies
  • How to Think Like A Challenger
  • Data, Attribution & Measurement
  • Disruptive Scaling Strategies
  • Emerging Technology
More Than Slides -
Get The Secret Sauce
Share, learn, and improve your marketing while connecting with fellow leaders and getting a taste of the SoCal lifestyle.
Join Us For the Best
Event Of The Year
Your registration of $1,295 includes all food, drinks, and the kind of content that will reinvigorate your marketing playbook.

Ready To Get Disruptive? Register Today.

Register
Who’s Coming

Connect with other Challengers who are hungry for growth and ready to rewrite the rules.

Working Agenda

We’ll help you amp up your marketing plan with plenty of time to relax and be social. Our jam-packed day of learning provides three distinct tracks based on your interests and goals.

Day 1 - Monday, September 24th
THE BUNGALOW AT THE FAIRMONT HOTEL
5:00pm Welcome Event + Dinner
Day 2 - Tuesday, September 25th
STARLIGHT BALLROOM AT THE FAIRMONT HOTEL
8:30am Breakfast & Registration
9:30am Opening Remarks
9:45am Anticipate Future Trends & Identify Strategies to Win
10:30am Break
10:45am Success Stories From Challenger Brands
11:15am Doing Good Is Good Business
11:40am Proactive Leadership Strategies for Growth
12:00pm Lunch
1:00pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Revolutionizing Retail: Inspired Strategies & Solutions Attribution: Not a 4-Letter Word Value Creation Through Digital Marketing
Retail + Ecommerce Innovation Track
Revolutionizing Retail: Inspired Strategies & Solutions
X
Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
Measurement + Data Attribution Track
Attribution: Not a 4-Letter Word
X
Attribution: Not a 4-Letter Word
1:00pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
Growing Rapidly + Scaling Profitability Track
Value Creation Through Digital Marketing
X
Revolutionizing Retail: Inspired Strategies & Solutions
1:00pm
Michael Stone
(MODERATOR)
CHIEF RELATIONSHIP OFFICER
Marc Gallagher
VP OF DIGITAL & ECOMMERCE
Kerem Ozkay
VP OF MARKETING
Retail is always changing - so your strategies should too. Our panelists come from verticals such as fashion and home furnishings, and used unconventional tactics and a progressive focus to find success. We also have perspective from the other side of the advertising table, with account reps from channel partners joining. See how both sides have worked together to generate results with innovative solutions.
X
Attribution: Not a 4-Letter Word
1:00pm
Simon Poulton
SENIOR DIRECTOR OF DIGITAL INTELLIGENCE
Resident data expert and Wpromote Senior Director of Digital Intelligence, Simon Poulton, will answer all your burning questions about attribution modeling and measurement. Data is a crucial component to any digital marketing playbook, but finding true accuracy and data confidence can be a challenge. He’ll show how Wpromote applies advanced tracking and data‑driven attribution to provide a clearer reporting picture that will help you solve business dilemmas.
X
Value Creation Through Digital Marketing
1:00pm
Jake Strom
(MODERATOR)
Head of Impact Investing at TOMS
Jeremy Muras
SVP of Digital
Rick Smith
Co-Founder & Managing Director
Our panel of private equity and venture capital leaders knows how to grow companies. They look for “unicorn” companies and immediately kick into growth mode. They’ll share what it takes to get the investment and how their portfolios use digital marketing strategies to deliver the results and become a success.
1:40pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
WTF Amazon!? Google’s Secrets To Successful Local Campaigns How’d They Do It? Rapidly Growing Via Digital
Retail + Ecommerce Innovation Track
WTF Amazon!?
X
WTF Amazon!?
1:40
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF MARKETING & SALES
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share their different journeys with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
Measurement + Data Attribution Track
Google’s Secrets To Successful Local Campaigns
Growing Rapidly + Scaling Profitability Track
How’d They Do It? Rapidly Growing Via Digital
X
WTF Amazon!?
1:40pm
Michael Mothner
(MODERATOR)
FOUNDER & CEO
Jon Hueni
SENIOR DIRECTOR OF MARKETING & SALES
The online retail titan strikes fear in the hearts of many marketers. But you need to account for Amazon in your marketing playbook! Our panel will share their different journeys with Amazon, from launching on the retailer to adjusting their product offering based on illuminating performance. See how Amazon impacted their digital strategies and ultimately, their business goals.
X
How’d They Do It? Rapidly Growing Via Digital
1:40pm
Michael Block
(MODERATOR)
CHIEF OPERATING OFFICER
Nolan Green
CHIEF OF STAFF
Jason Hancock
DIRECTOR OF MARKETING
Every company needs a digital strategy, but no two can be alike. Hear how one panelist brought a company digital in a reluctant industry and another found success as an online grocer that defies the market. These very different companies developed their digital strategy from the ground up and disrupted standard marketing plans to achieve growth.
2:15pm Breakout Sessions
Retail + Ecommerce Innovation Track Measurement + Data Attribution Track Growing Rapidly + Scaling Profitability Track
Playing Offense With SEO Don’t Get Left Behind: Using LTV To Your Advantage Approaching Disruption & Who's Doing It Well
Retail + Ecommerce Innovation Track
Playing Offense With SEO
X
Playing Offense With SEO
2:15pm
Rachel Bucey
GENERAL MANAGER OF SEO
SEO is key to your marketing foundation, but old tactics have rapidly gone extinct. You must Think Like A Challenger and understand today’s digital landscape to find success. SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as Home Depot, BevMo!, and PAPYRUS.
Measurement + Data Attribution Track
Don’t Get Left Behind: Using LTV To Your Advantage
X
Don’t Get Left Behind: Using LTV To Your Advantage
2:15pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
Growing Rapidly + Scaling Profitability Track
Approaching Disruption & Who's Doing It Well
X
Playing Offense With SEO
2:15pm
Rachel Bucey
GENERAL MANAGER OF SEO
SEO is key to your marketing foundation, but old tactics have rapidly gone extinct. You must Think Like A Challenger and understand today’s digital landscape to find success. SEO results now require a weighted content strategy and a focus on being proactive instead of reactive. We’ll share success stories from major brands such as Home Depot, BevMo!, and PAPYRUS.
X
Don’t Get Left Behind: Using LTV To Your Advantage
2:15pm
Tom Hammel
(MODERATOR)
VP OF PAID MEDIA
Suzanne Brutocao
VP OF MARKETING
Elizabeth Pilkington
VP OF ECOMMERCE
Profit-driven marketing is the way of the future for all companies. “Grow or die” is the dilemma - and only some brands are living up to the challenge. Our panelists come from different digital backgrounds, but all have challenged themselves to answer to the bottom line. See how they made predictive customer lifetime value (pLTV) the center of their marketing playbook to increase customer loyalty and drive prospecting efforts.
X
Approaching Disruption & Who's Doing It Well
2:15pm
Shannon Snow
US INDUSTRY MANAGER, DISRUPTORS
Shannon Snow is the Industry Manager on Facebook’s Disruptors team, managing an entire team and vertical at Facebook dedicated to disruption. She knows how to think like a disruptor and who is currently doing it well. Shannon is also a disruptor herself, launching a clothing line for women focused on giving tech-savvy business women the flexibility and polish they need in a modern wardrobe.
3:00pm Break
3:30pm Fireside Chat with Afterpay
4:00pm The 2019 Conversion Rate Optimization Playbook
4:30pm Closing Keynote - Coming Soon!
5:15pm Closing Remarks
5:30pm Cocktail Hour

Agenda subject to change.

Stunning accommodations will be at the Fairmont Miramar Hotel & Bungalows. A luxury resort stay and ocean views make digital marketing planning all the more fun! Limited number of discounted rooms are available for the night of September 24th and will be held until September 9th, so be sure to book by then.
Standard Rooms at $325
Ocean View Rooms at $375
Reserve
Partners

Wpromote works with some of the best Challengers in the business. We’re excited to be working with passionate leaders from companies that are changing the game, such as:

Interested in getting involved? Contact us.

Get Ready To Challenge Convention And Disrupt The Game.

Register
FAQ
Registration & Ticketing

Your registration cost of $1,295 includes all sessions and materials, as well as all food and drinks.

One day passes for the full day of sessions on September 25th are not available.

Yes, you can do this by accessing and editing your tickets in Eventbrite. Step by step instructions are here. Alternatively, you can contact events@wpromote.com for assistance.

If you can’t make it, refunds are available up until September 17th.

Yes, but only registered attendees will be able to attend, so be sure that they register.

Only registered attendees will be able to attend. If you tried to register but were unable to for technical reasons, please email events@wpromote.com.

You will receive an email confirmation after you register. We will be sending follow-up emails as a reminder the week prior to the event.

It’s always a good idea to bring your printed confirmation or have it on your phone just in case, but we’ll have a list of all registered attendees at check in.

At The Conference

Badges will be available at the event when you check in.

Think business professional meets California casual - you won’t be out of place in a nice pair of jeans and shirt.

On Monday, the welcome reception will have refreshments and enough appetizers to make a meal. On Tuesday, breakfast, lunch, refreshments and snacks will be provided, and we’ll end the day over drinks and appetizers. We will have options available to suit many dietary restrictions, and will request your needs during registration. Feel free to contact events@wpromote.com with specific needs since the venue will not be able to accommodate day of requests.

Our tracks focus on Retail + Ecommerce, Data Attribution + Measurement, and Growing Rapidly + Scaling Profitably. You do not need to pre-select your sessions. You may also jump between tracks if they all interest you and do not have to exclusively attend one.

The Venue

Yes, we have a limited number of discounted rate rooms available at The Fairmont Miramar Hotel & Bungalows. The rooms are for the night of September 24th and will be held for our group until September 9th. We recommend reserving a room sooner rather than later. Click here to book.

Valet parking is available and covered by Wpromote.

For the evening of September 24th at Bungalow, please enter through the hotel main entrance on Wilshire Blvd. Proceed to the top of the main drive, underneath the Fig Tree.

For the full day on September 25th, valet will operate off the Ocean Ave entrance, between Wilshire Blvd and California Ave. Please turn right onto Ocean Ave from Wilshire and take another slight right into the driveway.

Yes, please see the front desk at The Fairmont Hotel for baggage check assistance.

Both! The Fairmont Miramar Hotel & Bungalows is a luxury resort comprised of the hotel (The Fairmont) and adjacent bar (The Bungalow). Monday evening’s welcome reception will happen at The Bungalow and Tuesday’s sessions will be at The Fairmont Hotel’s Starlight Ballroom.

You Have The Challenger Mindset. Get The Tools And Strategies To Put It Into Action.

Register

Space is limited and subject to approval. Have questions? Email events@wpromote.com


Recent Posts
Google Marketing Live Recap: What’s Ch
Our 2018 Challenger Summit - Disrupting
CONNECT