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LOS ANGELES | SEPT 24 & 25
DISRUPT THE MARKETING PLAYBOOK
LOS ANGELES
SEPT 24 & 25
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Fairmont Miramar
Hotel & Bungalows
Santa Monica, CA
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LOS ANGELES | SEPT 24 & 25
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A National ECommerce Approach For BuddhaGroove.com

Already moderately successful utilizing PPC advertising, Buddha Groove partnered with Wpromote to overcome their digital advertising plateau and take the next step for company growth.

Buddha Groove Business Goals:

  • Reverse the dropping ROAS
  • Improve overall conversion rate
  • Increase profitability

WHAT WE DID

Diversification of Search campaigns allowed for greater capture of relevant queries.

Multiplied search campaigns to give greater budgetary control to specific product groups. We previously had a single non-brand campaign that was limited by budget, causing some low converting/high spending ad groups and keywords to drop both our conversion rate and ROAS.

Segmentation of Shopping campaigns gave us better and more complete control over product bidding strategy.

Revamped Google Shopping bidding strategy to increase impression share for mid & high converting products, as well as split up Shopping campaigns to better funnel money to the correct products.

Expansion outside of Search & Shopping allowed us to improve brand awareness at a relatively cheap cost.

Began using channels outside of Search and Shopping to help improve brand awareness.

WHAT WE ACHIEVED

67.9%

INCREASE IN
ROAS

39%

INCREASE IN
CONVERSION RATE

37.4%

INCREASE IN
PROFITS

 
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