Already moderately successful utilizing PPC advertising, Buddha Groove partnered with Wpromote to overcome their digital advertising plateau and take the next step for company growth.
Multiplied search campaigns to give greater budgetary control to specific product groups. We previously had a single non-brand campaign that was limited by budget, causing some low converting/high spending ad groups and keywords to drop both our conversion rate and ROAS.
Revamped Google Shopping bidding strategy to increase impression share for mid & high converting products, as well as split up Shopping campaigns to better funnel money to the correct products.
Began using channels outside of Search and Shopping to help improve brand awareness.