Achieving Business Success For Hair2wear Through Social Media & SEO

The premier distributor of gorgeous and ready-to-wear clip-in hair extensions,

Hair2wear wanted to deepen their connections with existing and potential customers through engaging new events and content channels. By promoting an exclusive photo shoot through social media blasts and über-creative off-site SEO, Wpromote not only met but exceeded Hair2wear’s ambitious business goals.

Hair2wear hoped to promote two simultaneous events to celebrate and publicize a new line of hair extensions:

an exciting new giveaway and a glamorous photo shoot, which would be used to launch a new blog. The brand hoped to achieve not just a new level of brand awareness through aggressive outreach, but measurably boosted sales of products both new and existing.

Wpromote went above and beyond to ensure a successful product launch for Hair2wear:

an entire team traveled to an arranged high-profile photo shoot for the new product line to provide onsite consultation and guidance. At the same time, Wpromote partnered with a popular beauty blogger to host a contest which would award two readers who entered via social media.

Hair2wear’s dedicated team didn’t stop there: after the photo shoot, we immediately followed up with a social media blitz,

called the #DayWithChristie campaign, across Facebook, Twitter, Instagram, and Pinterest designed to draw in audiences old and new. The launch of the new blog also capitalized on the #DayWithChristie to create incredibly popular behind-the-scenes posts.


           Wpromote brought their A-game when they joined us on location for our Christie Brinkley photoshoot. They had a clear vision of how to attain our goals and execute the tactics we collaborated on together prior to the shoot. The team was very agile applying their know-how on the fly in real-time throughout both days. Wpromote helped us to grow awareness of our Hair2wear Christie Brinkley Collection on social and our new blog via engaging content, pro photos and an exciting giveaway. I couldn’t have been more pleased with the team and our results.  
– Michael Ferrara, Chief Marketing Officer


A Transformation Story


GIVEAWAY:
45,000+
Impressions Through Facebook & Twitter Hashtagging

BLOG:
1,100
Page Views & 668 Unique Visitors In Less Than A Week

LAUNCH:
1,125%
Increase OF Weekly Total Reach On Facebook Alone

By blending creative off-site SEO with Hair2wear’s own original content, Wpromote was able to generate significant buzz

around the brand’s new content and products. Thanks to the #DayWithChristie, The Christine Brinkley collection was an instant success, and Hair2wear enjoyed a significant boost to their social media engagement while generating sales and conversions.

 
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