The premier distributor of gorgeous and ready-to-wear clip-in hair extensions,
Hair2wear wanted to deepen their connections with existing and potential customers through engaging new events and content channels. By promoting an exclusive photo shoot through social media blasts and über-creative off-site SEO, Wpromote not only met but exceeded Hair2wear’s ambitious business goals.
Hair2wear hoped to promote two simultaneous events to celebrate and publicize a new line of hair extensions:
an exciting new giveaway and a glamorous photo shoot, which would be used to launch a new blog. The brand hoped to achieve not just a new level of brand awareness through aggressive outreach, but measurably boosted sales of products both new and existing.
Wpromote went above and beyond to ensure a successful product launch for Hair2wear:
an entire team traveled to an arranged high-profile photo shoot for the new product line to provide onsite consultation and guidance. At the same time, Wpromote partnered with a popular beauty blogger to host a contest which would award two readers who entered via social media.
By blending creative off-site SEO with Hair2wear’s own original content, Wpromote was able to generate significant buzz
around the brand’s new content and products. Thanks to the #DayWithChristie, The Christine Brinkley collection was an instant success, and Hair2wear enjoyed a significant boost to their social media engagement while generating sales and conversions.