Good360 had a mission:
to connect companies that have surplus goods with nonprofits and charities in need of essential products. As a nonprofit themselves, they needed expert guidance to achieve the awareness and engagement they were looking for.
Wpromote stepped in to boost their organic traffic and help the brand gain visibility.
While working with a limited budget, Wpromote needed to boost overall keyword rankings, introduce the brand to influencers, and increase their social media presence.
Wpromote came up with a brilliant solution for meeting all of these goals: a scholarship campaign.
Launched in October of 2015, Good360’s now-biannual scholarship campaign supports students who dedicate themselves to sustainability. By asking applicants to post a photo on Instagram while tagging Good360, Wpromote was able to generate a significant new following.