Good360 is a nonprofit that connects companies that have surplus goods with nonprofits and charities in need of essential products. To boost their digital marketing and their mission, Good360 brought Wpromote on board to support email and organic channels. With a limited marketing budget, Good360 was looking for ways to boost its organic traffic and gain visibility – the Wpromote scholarship program addressed those goals.
In October of 2015, Wpromote launched the first ever run of Good360’s now-biannual scholarship. Wpromote designed the initiative to support students who dedicate themselves to sustainability and to bring in a large number of high authority backlinks for Good360. A custom landing page was designed and launched on Good360’s website for the campaign.
To apply, students were asked to submit an essay as well as a photo on Instagram that used the hashtag #Good360, leading to greater social visibility for the brand. Wpromote also reached out to 350 colleges, high schools, and scholarship directories to promote the campaign and earn more backlinks. From this outreach, many scholarship search engines picked up Good360’s scholarship organically. Academic institutions also linked the scholarship on their social media, such as Twitter and Facebook, creating even more social visibility and sending additional traffic to the custom landing page.
"When the Wpromote team provided a SEO strategy that would help us gain backlinks and support our mission, we were thrilled. The scholarship program was a smart, innovative way to generate valuable backlinks and to get the Good360 name in front of a cause-driven, influential segment of individuals. As a nonprofit with limited resources, we appreciated being able to rely on the Wpromote team for outreach and program strategy."
The scholarship landing page is now second only to Good360’s homepage in number of backlinking domains and social shares. Overall, the sustainability scholarship boosted Good360’s organic and social visibility and led to thousands of new users visiting the site.
LINKING DOMAINS TO LANDING PAGE (70 WERE EDU LINKS)
UNIQUE VISITS TO SCHOLARSHIP LANDING PAGE DURING CAMPAIGN
SCHOLARSHIP APPLICATIONS RECEIVED