Building Awareness & Loyalty With Young Audiences Through Scholarships

Good360 had a mission:

to connect companies that have surplus goods with nonprofits and charities in need of essential products. As a nonprofit themselves, they needed expert guidance to achieve the awareness and engagement they were looking for.

Wpromote stepped in to boost their organic traffic and help the brand gain visibility.

While working with a limited budget, Wpromote needed to boost overall keyword rankings, introduce the brand to influencers, and increase their social media presence.

Wpromote came up with a brilliant solution for meeting all of these goals: a scholarship campaign.

Launched in October of 2015, Good360’s now-biannual scholarship campaign supports students who dedicate themselves to sustainability. By asking applicants to post a photo on Instagram while tagging Good360, Wpromote was able to generate a significant new following.

Outreach to 350 colleges, high schools, and scholarship directories helped Good360

earn a large number of new, high authority backlinks. A custom landing page was designed for the scholarship that received significant traffic, creating domain authority for the brand. Academic institutions also linked the scholarship on their social media, such as Twitter and Facebook, generating even more social visibility and sending additional traffic to the landing page.


A Transformation Story


150
LINKING DOMAINS TO
LANDING PAGE (70 EDU
LINKS)

13,000
UNIQUE VISITS TO
SCHOLARSHIP LANDING
PAGE DURING CAMPAIGN

772
SCHOLARSHIP
APPLICATIONS RECEIVED
The scholarship’s landing page is now second only to Good360’s homepage in number of backlinking domains and social shares. Overall, the scholarship boosted Good360’s organic and social visibility, supported a cause near and dear to the brand’s heart, and led to thousands of new users visiting the site.
 
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