Myers Orthodontics Facebook Advertising Case Study

Dr. Myers and Wpromote have been working closely for over two years to improve the online presence of Myers Orthodontics in Knoxville, TN. After seeing great results in organic search engine rankings through our Online Presence Management service, Dr. Myers looked to expand his marketing efforts to Facebook Advertising. Since then, he has seen an increase in engagement and new patient leads coming from his target demographic through social media.

Myers Orthodontics Business Goals:

  • Increase brand awareness throughout the city of Knoxville to a relevant audience.
  • Increase web traffic to www.myersorthodontics.com from quality patients and leads.
  • Expand our Facebook reach beyond Page Fans who only see a small fraction of our Page posts.

WHAT WE DID

A/B testing of creative between actual office photos versus stock photos.

In an effort to increase brand awareness, we created a prospecting audience made up of Dr. Myers's main demographic in Knoxville. Based on location, age, interests, behaviors, affinities, and demographics, Facebook generated an upper funnel audience of 220,000 that would be served our ads.

We used genuine photos to create connection between the practice and community.

To gain web traffic to our website from quality leads, we used Facebook's campaign objective of Web Clicks to drive as many qualified clicks to browse our site. We included valuable callouts such as the offer for a Free Consultation and Free Bleaching Kit upon completion of a comprehensive treatment, and we A/B tested ads within our Brand Campaign as well as our Services Campaign.

In addition to likes, comments, and shares, this ad brought over 1.5K link clicks at an average of only 33 cents per click!

With a dual effort between Wpromote's ads and Dr. Myers's team managing the Facebook page, we drove high patient engagement on both our ads and the business page. This promoted high relevancy scores from our ads and increased overall website traffic.

WHAT WE ACHIEVED

Since we started running ads nine months ago side by side with our engaging page posts, we've seen a dramatic increase in web traffic and positive community engagement on Facebook's platform. Since then, we've seen the following:

3,913

CLICKS TO WEBSITE

300+

PAGE LIKES

$0.80

AVERAGE COST PER CLICK

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
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