We worked closely with HorseProperties.net's web development team to reimagine the new website's main navigation bar, in an effort to reduce drop offs and encourage more pages per session. Additionally, we organized website properties by state to improve user experience and allow users to easily navigate to relevant properties.
In order to increase overall website traffic and brand awareness, we took on a national SEO approach, trying to rank for broad, related terms nationally.
In order to increase relevant traffic to property listings, we took on a separate, state-specific SEO approach, targeting long tail keywords in states with many properties listed.
A SEO-friendly redesign and granular approach to SEO helped HorseProperties.net traffic increase significantly.
INCREASE IN OVERALL
TRAFFIC SESSIONS YoY
sessions in jan ‘16 - nov ’16
vs 475,020 in jan ‘15 - nov ’15
Position ranking on Google achieved for 24 tracked keywords