An Extensive National SEO Approach For
HorseProperties.net

HorseProperties.net partnered with Wpromote to increase property & website viewership, agent leads, and brand awareness.

HorseProperties.net's Business Goals:

  • Redesign the website with SEO and overall user experience in mind
  • Appeal to real estate agents by ranking high organically for broad and state- specific terms
  • Increase overall traffic to the entire website and users’ amount of average pages (properties) per session

WHAT WE DID

Our new website allows users to filter properties by location and price, features that were not readily accessible before.

We worked closely with HorseProperties.net's web development team to reimagine the new website's main navigation bar, in an effort to reduce drop offs and encourage more pages per session. Additionally, we organized website properties by state to improve user experience and allow users to easily navigate to relevant properties.

We targeted broad keywords including horse properties, horse real estate, and horse estates.

In order to increase overall website traffic and brand awareness, we took on a national SEO approach, trying to rank for broad, related terms nationally.

We helped to build state-specific landing pages and worked to increase those rankings for local keywords.

In order to increase relevant traffic to property listings, we took on a separate, state-specific SEO approach, targeting long tail keywords in states with many properties listed.

WHAT WE ACHIEVED

A SEO-friendly redesign and granular approach to SEO helped HorseProperties.net traffic increase significantly.

47%

INCREASE IN OVERALL
TRAFFIC SESSIONS YoY

699,165

sessions in jan ‘16 - nov ’16
vs 475,020 in jan ‘15 - nov ’15

62%

Increase in
pageviews

1st

Position ranking on Google achieved for 24 tracked keywords

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
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