Small Business > Case Studies > Ferraro's

Driving Traffic And Event Bookings With Content Creation And Facebook Advertising

Owned by Gino Ferraro, Ferraro’s Italian Restaurant and Wine Bar has brought the traditional regional cuisines of Italy to the heart of Las Vegas for over 30 years. With an integrated approach pairing content creation and Facebook advertising, we helped Ferraro’s reach their highest yearly revenue numbers ever in 2017.

Ferraro's Business Goals:

Improve organic search ranking for “Italian Restaurant,” “Italian Fine Dining,” and “Wine Restaurant”.
Educate diners about Italian cuisine, ingredients, and wines.
Fully book wine events, taste & learns, and holidays.

WHAT WE DID

Created custom blog content related to Italian foods, ingredients, and wine pairings, and then tied them back to restaurant promotions and/or events.

Ideated and brought to life two infographics that are revisited at each wine tasting event (almost once per month). One topic being, “How to Fully Enjoy a Wine Tasting Dinner” and the other being “The Ultimate Guide to Italian Wine Varietals”.

Advertised blog content on Facebook to further brand awareness & online reservations.

WHAT WE ACHIEVED

In Las Vegas (a highly competitive city) for "italian fine dining" and "italian restaurant" searches

In new website users YoY

To website from Facebook Advertising

“Extremely happy with the results from partnering with this company. Darren has kept a watchful eye and ensured our marketing strategy is constantly monitored to keep us ahead of the curve, and Lea has consistently exceeded expectations in her role and ensuring our campaigns and brand presence are managed thoughtfully. Bottom line is we are seeing the results. Would definitely recommend Wpromote to other businesses in need of online visibility.”

Jason H., Ferraro's Director of Marketing