As a newly-established online pet food delivery service, PetFlow needed a digital Commerce agency that could maximize their marketing efforts, lower their ad spend, and leapfrog their competition and ultimately compete head to head with industry stalwarts many times their size.
Leveraging our paid search expertise, we developed two separate PPC ad campaigns in order to improve targeting and optimize keyword lists. This would help PetFlow better identify and tap into their consumer base while reducing wasteful ad spend.
Landing pages were redesigned to capture new customers and drive them into the conversion funnel. To ensure that CPA was now on target, Wpromote set up detailed revenue tracking using a custom tracking pixel.
Wpromote took on PetFlow’s organic search, weaving new SEO strategies with existing paid search efforts for a more fully integrated campaign. This campaign was then tied to their social media, providing greater leverage for each channel and increasing engagement with PetFlow’s audiences.
“Both Wpromote’s team and their results are second-to-none and I would recommend them highly to anyone looking to maximize their online marketing results. In just 90 days, they lowered our cost per acquisition while increasing total volume, eclipsing our campaign goals.”
Decrease in CPA achieved through consistent and granular reporting, along with more efficient ad spending.
Average increase in conversions thanks to optimizations across paid and organic search.
Saw a positive shift across all other online channels due to quarter-over-quarter gains made in paid search.