SEO Case Study
SEO & Strategic Link Building In A Highly Competitive Industry
Outright, a business-to-business bookkeeping and accounting software company, came to Wpromote looking to optimize their organic rankings in a very competitive industry. After performing an in-depth audit, Wpromote was able to develop a custom campaign using an innovative approach to begin Outright’s SEO efforts. The five overarching strategies were to:
- Implement Unique Strategies to Outperform Well-Known Competitors Such as Intuit & QuickBooks
- Overhaul All Onsite Elements, Such as Meta Tags & Sitemaps, to Provide a Strong SEO Foundation
- Add Optimized Content That Included Targeted Keywords to All Pages on the Website
- Engaging in Offsite SEO & Digital PR Initiatives Such as Guest Blogging & Infographic Seeding
- Leveraging Existing PPC Campaign Data to Guide SEO Planning & Improve Results
Infographic Design & Seeding
When done correctly Infographics can be highly beneficial to SEO rankings and add significant value and interest to the site. In December 2011, Wpromote helped Outright launch an Infographic on their blog, titled “The Commerce of Christmas”. It broke down where people were doing their holiday shopping, when they were doing it, what they were buying and how much the average shopper was spending during the holiday season. The infographic quickly became a hit due to its timeliness and intriguing subject matter.
Results
In a short period of time Wpromote was able to accomplish the following successes.
- Google Rankings Improved by 67% Across Key Terms
- 26% Traffic Increase in the 4th Quarter of 2011 vs. 4th Quarter of 2010
- Infographic Received Over 4,000 Views & 30 Organic Links in One Month
About Outright: Outright was founded by two former Intuit employees in 2006. They had left Intuit to start their own company and like many small business owners, they struggled organizing their financial data, which was in multiple places and formats. Their mission when developing Outright was to dramatically streamline the work involved with running a small business and keeping the business’ finances on track and organized. Since late 2008, the team has been releasing weekly improvements to the Outright service, all to better the lives of 100,000+ small business owners who have signed up over the years.
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