SEO Case Study
Search Engine Optimization For Non-Profit Organization
CivilWar.org was looking to increase their fundraising efforts and become the leading resource provider for Civil War history.
Problem: Large-scale Competitors were Outranking Them for Many Key Terms
Solution: To improve rankings for highly competitive keywords, Wpromote
enhanced and optimized onsite content in the Resources and Battlefields sections of the site. The
addition of multiple tabs, maps and keyword-targeted content to the Battlefields section
of the site attributed to the dramatic increase in search rankings and website traffic
for terms such as “battle of Gettysburg”.
Problem: Google was Reporting Numerous Errors on CivilWar.org
Solution: Wpromote updated and optimized all duplicate title tags and meta
descriptions to include targeted keywords and follow Google’s recommended best practices. We repaired the
canonicalization error, which now redirects the non-www version of the site to the www version, also helped
reduce the number of crawl errors immensely.
Results
Wpromote has dramatically increased website traffic, search engine rankings and overall brand awareness for CivilWar.org.
In the two years
Wpromote has
been managing
CivilWar.org’s SEO
campaign, traffic
to the website
has increased by
over 2,053%.
About CivilWar.org: The Civil War Trust, America’s largest non-profit organization dedicated to the preservation of the nation’s Civil War battlefields, was founded in 1987. Their mission is to promote educational programs and heritage tourism initiatives to help inform people about the war’s history and what caused it. Over the years, the Civil War Trust has saved and preserved more than 32,000 acres of battlefield land in twenty different states.
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