We promise it’s easier than finding a good White Elephant gift…
The retail holiday season has been starting earlier and earlier - and you have this group to blame.
They’re on the lookout even in September, and are ready to purchase a gift whenever the perfect
option comes their way. They care less about huge sales and more about tailoring gifts to the
Providing personalized gift guides is an excellent strategy for them, as offers like free two day shipping won’t matter so much to these planners.
This includes the majority of shoppers who spread out their purchases throughout the season. Black
Friday and Cyber Monday are huge for them, as they spend lots of time considering and comparing
options, so make sure you promote your largest promos across channels to catch this group wherever
they live online.
This in-between group won’t need expedited shipping, but offering some method of free shipping will help you stand out in a competitive space.
We all know this group (maybe a little too well), and recognize how shopping down to the wire can get
stressful. Think of ways to help these procrastinators and provide offers, such as gift card options,
that they can use quickly. Just set up your campaigns ahead of time to avoid last minute stress for
Expedited shipping is crucial to this group, and providing it for free with a purchase minimum is a great way to make this offer work for you and your last minute buyers.