While partnering with celebrities and the Instagram elite may seem appealing for brands, working with micro-influencers offers a much bigger advantage.
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If your financial institution is not prioritizing the mobile user experience, chances are you are not only missing out on potential new customers, but you are not meeting the expectations of your current ones.
Welcome back to the Smattering! This week, Google is dipping its toes into the machine learning pool and tweaking ranking algorithms.
Make sure your organization is ready for GDPR with this checklist of DOs and DON'Ts when it comes to your email collection policies.
Picture this: You’ve worked hard on setting up your paid media campaign and it’s now live. You’ve even set up tracking to make sure leads…
Wpromote recently held its first-ever profit-driven marketing summit in Dallas, TX, held jointly and co-presented with Facebook. In part two of this two-part blog post, dive into the other four presentations and learn some key takeaways.
Wpromote recently held its first-ever profit-driven marketing summit in Dallas, TX, held jointly and co-presented with Facebook. In part one of this two-part blog post, learn who the presenters were and check out summaries of the first two presentations!
PPC or SEO? Wpromote has listed 5 benefits of coupling the two strategies together to make the ultimate digital marketing recipe. Check out our blog!
This straightforward PLA shopping ad strategy focuses on query segmentation which will help advertisers capture 4 things: maximum relevant search impression share, conversion volume, conversion efficiency (ROAS), and greater gross profits.
This week in SEO news, mobile Chrome is HUGE for traffic, domain authority isn't a ranking signal, and another possible algorithmic update.
Need to know how the General Data Protection Regulation (GDPR) will affect your business? Dig into this overview that will show you what user consent should look like and why you need it.
A short but heavy Smattering this week, with Google's mobile-first index rollout beginning, as well as another possible algorithm update. It's a busy time for those of us in the SEO world.