Amazon Brand Analytics
Amazon recently launched Brand Analytics and made it available to sellers that are brand registered on the platform. Brand Analytics is one of Amazon’s most…
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Gaining Insight With Internal Promotions In Google Analytics
By using Internal Promotions on your site, you'll be able to discover opportunities for UX enhancement and incremental revenue. Find out how you can leverage Internal Promotions to optimize your on-site advertising.
Artificial Intelligence, Analytics, & Digital Marketing
A discussion on how artificial intelligence is affecting analytics and the digital marketing space.
What Advertisers Need to Know About Intelligent Tracking Prevention (ITP) 2.0
With the launch of Safari 12, Apple will be rolling out ITP 2.0 which could have a significant impact on conversion tracking for Google Ads if no action is taken. This article provides an overview of ITP as well as the solutions and resources advertisers need to be aware of.
How To Validate Leads Using Google Tag Manager
Picture this: You’ve worked hard on setting up your paid media campaign and it’s now live. You’ve even set up tracking to make sure leads…
How To Measure Content Success With Google Analytics
To ensure your content marketing is creating business success, you need to not only have powerful measurement tools, but ensure you're actually measuring the correct metrics. Find out how to use Google Analytics to see how users are engaging with your content!
Funnel Visualization vs. Goal Flow In Google Analytics
Understanding your users should be one of the primary goals of every brand online. This detailed blog post will walk you through leveraging Google Analytics to understand what your users are looking for and the best ways to get them to convert.
Facing The Changes From Facebook & Google’s Metrics Audit
Facebook and Google are voluntarily undergoing independent audits to ensure their data and reporting are as accurate as possible. What changes will this mean for your marketing?
Setting Up Google Analytics Event Tracking For Marketo Landing Pages
Event Tracking is one of the most powerful features of Google Analytics. It enables you to record the way your users interact with all sorts of elements on your site, including file downloads, button clicks and more.
Wpromote’s Shift in SEO Strategy: A Response to Google “Not Provided” Data
On September 23rd, 2013, Google announced that it would be moving towards encrypting all of its searches. The immediate and salient repercussion for businesses using…
Same Sex Marriage on Twitter: 6 Things We Learned Yesterday
It’s no secret that social media has replaced traditional news forms as the initial informant to the masses. Furthermore, news outlets have embraced a more…
The Battle for Florida
It’s almost April but March Madness is still gripping the country, especially in Florida. Tonight, a perennial powerhouse program, the #3 University of Florida Gators,…
