Analytics

Amazon recently launched Brand Analytics and made it available to sellers that are brand registered on the platform. Brand Analytics is one of Amazon’s most…

By using Internal Promotions on your site, you'll be able to discover opportunities for UX enhancement and incremental revenue. Find out how you can leverage Internal Promotions to optimize your on-site advertising.

A discussion on how artificial intelligence is affecting analytics and the digital marketing space.

With the launch of Safari 12, Apple will be rolling out ITP 2.0 which could have a significant impact on conversion tracking for Google Ads if no action is taken. This article provides an overview of ITP as well as the solutions and resources advertisers need to be aware of.

Picture this: You’ve worked hard on setting up your paid media campaign and it’s now live. You’ve even set up tracking to make sure leads…

To ensure your content marketing is creating business success, you need to not only have powerful measurement tools, but ensure you're actually measuring the correct metrics. Find out how to use Google Analytics to see how users are engaging with your content!

Understanding your users should be one of the primary goals of every brand online. This detailed blog post will walk you through leveraging Google Analytics to understand what your users are looking for and the best ways to get them to convert.

Facebook and Google are voluntarily undergoing independent audits to ensure their data and reporting are as accurate as possible. What changes will this mean for your marketing?

Event Tracking is one of the most powerful features of Google Analytics. It enables you to record the way your users interact with all sorts of elements on your site, including file downloads, button clicks and more.

On September 23rd, 2013, Google announced that it would be moving towards encrypting all of its searches. The immediate and salient repercussion for businesses using…

It’s no secret that social media has replaced traditional news forms as the initial informant to the masses. Furthermore, news outlets have embraced a more…

It’s almost April but March Madness is still gripping the country, especially in Florida. Tonight, a perennial powerhouse program, the #3 University of Florida Gators,…