At Wpromote, we believe in the power of checking your work. Nowhere is that more important than in email sends, where first impressions are everything. Check out six crucial reasons you need to be testing your emails every time.
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Combining a passion for digital intelligence and a love for email marketing management, here are the most compelling data points from a recent eMarketer statpack.
Wpromote email experts will walk you through A/B testing and show you how to setup your plan, determine which variables to test, and evaluate results.
Make sure your organization is ready for GDPR with this checklist of DOs and DON'Ts when it comes to your email collection policies.
Welcome to the first edition of Excellent Emails, where we share some of our favorite email designs from across the web!
Email lightboxes are annoying. This is a truth universally recognized, but: you should use them anyway. Learn how to make them less annoying and more engaging for your users.
Want some examples of cool, clever, interesting, and useful lightboxes? Look no further than the examples on this post to show you how great your lightboxes can be.
Email is spam. Think this is a controversial opinion? Read on to find out why and how you can keep your email from being spammy.
There are two very important rules that must be followed—that is, if you want to A/B test like a pro.
Email marketing isn't spam. Here are several prevalent email myths and how to dispel them.
Think you can just run your email marketing campaign out of Outlook? Think again. Here's seven great reasons to use other, better, ESPs.
Read about why Email Marketing is the zombie of digital marketing in this fun Halloween themed post!