Measuring your blog's impact is hard, but advanced segments can offer a way to show the bottom-line impact of your content marketing on your business objectives.
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SEO & Content Marketing Trends is now coming to you monthly! In the June 2019 edition, Google is pushing its new Discover feature, held its I/O developer conference in early May, and is adding favicons to SERPs.
2019 is the year you take your content marketing campaigns to the next level. Here are five of the trends that can help your brand stand out this year.
Building customer and client relationships as a B2B company can seem challenging, but it's actually easier than you might think. Learn how content marketing can help you build brand loyalty and engagement.
While partnering with celebrities and the Instagram elite may seem appealing for brands, working with micro-influencers offers a much bigger advantage.
LinkedIn is the top platform for connecting with B2B leaders and decision makers, and can generate critical awareness for your brand. Learn some of the key takeaways from the LinkedIn Masterclass and start implementing the latest best practices today!
In today's digital world, consumers are making waves for brands. Creating content is a way to earn social currency, and brands need to give these consumers megaphones.
Keep customers loving your business and coming back for more with engaging post-purchase content that builds loyalty and bolsters your brand.
To develop a content strategy that will entice customers to make purchases, you first need to understand the customer mindset – and the buyer's journey to making a purchase decision.
A well-optimized website brings unique value to musicians in several ways, find out more about them in this blog post!
At every step of the buyer's decision process, you need to be prompting them to think of your products and consider a purchase. These consideration stage pieces of content will help you propel buyers down the funnel.
With the release of the Google Panda algorithm update in February 2011, unique and high quality content has become increasingly important for a website’s rankings…