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A Smorgasbord of Social Media: 10/27/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed last week, but there are some really interesting changes and updates that we want to catch you up on!



Security Tips For Small Business Pages

In the spirit of National Cyber Security Awareness Month,fb-infographic Facebook released an infographic earlier this week that offered small business pages some useful security tips. Some of the tips include making sure each page manager is assigned a correct role for what their job requires, enabling Login Approvals that require you to enter a specific code when you try to log in from an unrecognized device, and more.


Introducing Safety Check

Natural disasters strike unexpectedly and leave a wake of tragedy behind them. When those disasters or crises occur, Facebook will now send a notification to your phone asking if you are ok. You can then say if you are safe or not and also post for others around you to ensure your loved ones can stay aware of your status. We hope no one you know ever has to use this feature, but it is a great communication tool if disaster ever does strike.



Facebook Releases Anonymous Community App: Rooms

Because sometimes it’s fun to talk about topics when no one knows your name,purp Facebook has released their much-anticipated new app titled Rooms. The app allows you to construct a “room” about any topic, and then invite people by sending them a picture of a QR code that they will save to their phone. Then, in order to go into the “room”, the app will find the code in your photos and you can begin posting about fashion, MMA, or whatever your “room” desires. This could turn into a great communication app, or it could spiral out of control, but only time will tell.



Prepare To See Tweets From People You Don’t Follow

Twitter officially announced last week that all users’ timelines will now display tweets from people they may not follow. Twitter said that the goal of this change is to keep you from missing out on a topic they think you may enjoy. Twitter will start assessing the content you follow, and then show recommended tweets and accounts that are similar to your interests. Initial experiments have been mainly positive, and while purists may not like the change, it could lead to your content getting seen by a wider audience in the future.


Digits Is Loved By Developers

We’ve all sat by our phones typing in password after password and failing time after time to log in to an app. Well, that problem may go away very soon with Twitter’s launch of Digits earlier this week. “Digits” offers users the ability to sign into apps and websites using their phone number instead of having to create countless passwords. All users have to do is enter their phone number, receive the confirmation code, and verify their number. It’s that simple, and voila, you’re all set.



Returns On Social Media:

We See The Value, But Still Can’t Measure It

In a recent survey conducted by Hootsuite, it was found that almost nine out of tensocial-media-words businesses “believe social media is important to maintain a competitive edge”. However, two out of three of those businesses “find it difficult to assess the effectiveness of social media activities”. This survey only further verifies the dilemma faced by social media in business. However, we can all work together on this to keep advancing analytics and help businesses see the positive impact social media can have on their bottom line.


Snapchat’s First Ad Was A Success

Last weekend, Universal Pictures aired the first ever ad on Snapchat. The ad was a twenty-second trailer for the horror movie “Ouija”, and from all reports, it was a success. The way of tracking and recording how much of a success it was still remains to be seen, but VP of Digital Marketing at Universal, Doug Neil, said the trailer was viewed by millions of people that physically selected to view the ad. It may be only one ad, but the future could be bright for advertisers on Snapchat.


Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smattering of SEO News: 10/24/14

Howdy folks, and welcome to another Smattering! October is rolling along like a juggernaut for SEO news, and this week is no exception! We experienced not only one, but TWO algorithm updates within the last week. Read on to check it out.

Google News:


  • Penguin 3.0 Released – Google has released the first update to the Penguin algorithm in over a year. Last Friday, Google confirmed that their update — which should affect around 1% of queries, they say — has gone live. Many webmasters are noticing significant changes in their rankings, both good and bad. Google is calling this update a “refresh,” meaning that it’s meant to help hurt sites that took steps to correct their issues recover from the last update. We’ll bring you more information as we have it.
  • Google: For The Best Crawling Possible, Use Both An XML Sitemap And An RSS Feed – Google recently released a set of best practices for XML sitemaps and RSS/Atom feeds to help webmasters and site owners get their site crawled as efficiently as possible. While an XML sitemap has always been important for Google to fully understand your website, we’ve now learned that an RSS/Atom feed is useful in helping Google determine which pages were most recently updated. There are also tips that refer to only using canonical URLs and URLs that Googlebot can fetch. It’s interesting stuff, and it makes me happy to see RSS feeds used for something so important (I kinda love RSS feeds).
  • Google Announces Update To Pirate Algorithm – Back in 2012, Google released a little algorithm that was meant to devalue and penalize sites that were determined to violate copyright laws. In the wake of increasing criticism that Google is doing very little to fight piracy, they’ve announced an update to this algorithm for the first time in two years. As this algorithm hopes to filter out sites with pirated content, it will be interesting to see how many new sites will be affected by this update.


  • Google And Stephen Colbert Take Potshots At Each Other – Recently, comedian Stephen Colbert took Google to task for incorrectly listing his height as five feet ten inches. Colbert obviously took this as a personal affront on his five foot, eleven-inched self. Google responded by updating the height they have for Colbert in their results to five feet, ten and a half inches, or “1.79m -ish,” which I personally found hilarious. The Colbert Report seems to be off this week, so I’ve not yet seen a rejoinder from Colbert, but I’m definitely hoping he makes one.


Other News:

  • Yahoo’s Q3 Results Had An Interesting Surprise – While Yahoo’s third quarter results were fairly modest ($1.094 billion in revenue, up 1% from a year ago), the most interesting tidbit was the shocking mobile revenue numbers. Yahoo said that in this quarter alone their mobile revenue exceeded $200MM, and is “now material” to their success. It will be fascinating to see if growth continues in their mobile sector.


  • Study: More Businesses Opting To Upload Videos To Facebook Rather Than YouTube – According to a study released by Socialbakers, by the end of the year more businesses will be posting their videos directly to Facebook than YouTube, bypassing Google’s video platform entirely. This is from a study of 180,000 video posts from 20,000 pages, which showed that there was a significant rise in marketing videos being uploaded directly to Facebook. The study also showed that during the same time period, YouTube posts were relatively flat by comparison. If the trend continues, Facebook will be getting more videos from businesses than YouTube. When you couple this with recent news that more people watch videos on Facebook than YouTube, you have to wonder how this is going to play out.


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A Smattering of SEO News: 10/16/14

Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it!

Google News:

  • Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus on specific products. Even though they’re more commerce focused than Google, the fact that many people default to Amazon when searching for products – myself included – has to be a serious thorn in Google’s side.
  • Voice Search Used Mostly To Call Someone Or Ask For Directions – Google hasgoogle-voice-search released an interesting Infographic that gives details on what and when adults and teens use voice search the most. For teens, voice search is used most for calling someone or asking for directions, while for adults, it’s mostly used for getting directions or dictating texts (likely while driving, which makes sense). Interestingly enough, both groups use voice search most while watching TV, while a surprising number of both use voice search while in the bathroom.
  • Google (Also Yahoo And Microsoft) Criticized By FTC For “Deceptive” Search Ads – Apparently in 2002, the FTC began issuing guidelines that recommended how search engines could clearly differentiate search ads from the rest of the organic search results. The Wall Street Journal is reporting that within the last year, the FTC has begun warning search engines that they’ve seen a decline in compliance with these guidelines, including using the word “Sponsored” rather than “Ad,” which the FTC recommends. It’ll be interesting to see what comes of this, if anything.
  • Conversational Search Gets An Upgrade – One of Google Voice Search’s most awesome features is its conversational search, which allows you to have something close to a conversation with Google in order to find what you need. Google recently updated this to help with more things like restaurant reservations and directions. For example, you can now ask Google to find a specific type of restaurant in a specific area, then ask to make a reservation at the one of your choosing – and it will if that restaurant uses OpenTable – then help you find a bar nearby to hang out beforehand while also providing directions to it. I’ve not tried this yet, but I plan to soon, as it sounds awesome.


Other News:

  • Facebook Now Serves More Video Views Per Month Than YouTube – According tofacebook-youtube ComScore, Facebook has been getting more eyes on their videos than YouTube. There was a jump from four billion views in July to twelve billion in August, while YouTube had “only” around eleven billion views during the same timeframe. It will be interesting to see if this trend continues.
  • Informal Survey: Many SEO Professionals Concerned About Negative SEO Extortion – An informal survey done on Search Engine Roundtable asked SEO professionals whether they found negative SEO extortion emails – which threatened websites with poor quality backlinks – to be worrisome. 51% of respondents replied positively (31% flat out said “yes”, 22% said “a little”), while a significant amount (38%) said they weren’t worried.


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A Smorgasbord of Social Media: 10/10/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed the past few weeks, but there are some really interesting changes and updates that we want to catch you up on!



The Audience Network

Millions of people use Facebook every day, but what about the thousands of other apps that people use every day? Facebook has announced an answer to this question with the Audience Network. The new feature allows marketers to advertise to users across a network of other mobile apps. First testers of the Audience Network have already seen great returns from their ads; therefore, Facebook is beginning to expand the network to more and more advertisers.



Facebook Launches Atlas

Although it’s been in the works for some time now, Facebook has formally announced the new Atlas. In the introduction, Facebook positioned Atlas as the premier “people-based marketing” platform. The software allows advertisers to market across devices and measure the connection between online campaigns and offline sales. Atlas could become a new valuable tool to not only help market your online campaigns, but track the returns from them as well.


Local Awareness Ads

Do you still go to your local pharmacy? The answer is probably no, but Facebook has tried to help change that by giving local businesses a tool to continue to compete with huge corporations. They’ve done this by creating local awareness ads that allow local stores to target a specific market around their businesses. Initial studies have shown these ads to be extremely successful, which will hopefully continue to allow local businesses to capture the hearts and wallets of their communities.


Facebook Social Login Share Increases

For the second quarter in a row, Facebook increased its percentage of social logins across the industry according to a report from Janrain. The report showed a two percent increase in Facebook’s share along with a three percent decrease in Google’s share. While many platforms are utilized every day, Facebook continues to flex its muscles as the industry leader of social logins.




Movie Fans

Similar to its already existing TV conversation targeting, Twitter has announced plans to start targeting ads to fans that tweet about movies. Since Twitter continues to be used to discuss and review movies across the platform, it was only a matter of time until this ad targeting was put into practice (but this still doesn’t give you an excuse to tweet during a movie).


Teens Flee Facebook And Run To Instagram And Twitter

Another study was released from investment bank Piper Jaffray that showed the percentage of teens using Facebook dropped to 45% this fall. This puts them in third behind Instagram (76%) and Twitter (59%). These results differ from previous surveys that showed at least 75% of teens use Facebook.



Twitter Backs The Laboratory For Social Machines With $10 Million

Seeing as Twitter is in the business of social organization and communication, it seems fitting that they would fund a 5 year, $10 million study by the MIT Media Lab. This study will have the goal of researching how “humans and machines collaborate on problems that can’t be solved manually or through automation alone,” says Deb Roy, Twitter’s Chief Media Scientist.


Twitter Fabric

Three years ago, Twitter largely cut off third-party access to the Twitter API, which infuriated some developers. Fast forward three years: Twitter has announced plans to launch a new app development platform called Twitter Fabric. Reports say that the platform should be released on Oct. 22. The hopes are that Twitter Fabric will allow Twitter to get involved in more mobile apps and capture more data about mobile users (which is pretty much the new gold for Twitter and its competitors).



Halloween Pin Picks

Halloween continues to drive huge amounts of content and traffic for Pinterest. In order to capitalize on this momentum, Pinterest has partnered with ten media companies to create a Handmade Halloween campaign to draw attention to its Pin Picks. This emphasis on Pin Picks further proves Pinterest’s desire to prove to publishers that they can depend on the platform to drive referral traffic.



Ads To Include Audience Targeting

Could Promoted Pins get here any faster?! Unless you can speed up time, the answer is no. But, as if you haven’t been teased enough, Ad Age recently reported that Pinterest could offer advertisers the chance to target specific customers from email lists or certain databases. Furthermore, it seems as though the company plans on designing a way of tracking the conversions from marketers’ Promoted Pins. This could help eCommerce or merchant sites in the very near future.



Google+ May Be Thriving, But There Remains No Figures

If you simply asked Google, they would tell you that Google+ is doing great and continues to be a long-term plan for the company. However, signs like Google+ founder, Vic Gundotra, leaving the company, the lack of reported numbers for over a year, and the lack of significant mention at the Google I/O developers conference have led to people spreading rumors and questioning if Google+ is on its last leg. Only time will tell what becomes of Google’s prized social platform.


Age And Country Restrictions

Google+ has released a small update to its settings that allows page owners to restrict the ability of certain users from viewing content that is inappropriate to young people (18+ or 21+), or even to countries where the content may be illegal. While this is only a minor change, it could impact page owners posting about alcohol or other mature content.



Ads Are Coming

Snapchat CEO, Evan Spiegel, reiterated on October 8th that users would see the first ads on Snapchat very soon. Before you freak out and think Snapchat is ruined, understand that the ads will NOT interrupt normal messages. Instead, the ads will be inserted into parts of what the company calls “Our Story”. For example, beer ads may come up during the Story for Oktoberfest, and users can then choose to watch them or skip them. This is just the beginning, but it could lead to so much more for marketers on this new frontier that is Snapchat.



Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smorgasbord of Social Media: 9/19/14

Hey socialites! Welcome back to another weekly roundup of all things social media.  We have a few important updates to get to you, so let’s get right down to business.


Facebook Updates:

Timely Stories

Facebook is making two small tweaks to its News Feed in order to keep the feed fresh and up-to-date with timely posts. The first tweak will put a greater priority on posts that pertain to trending topics, and therefore, will place those topics higher in the News Feed. For example, if you’re watching your favorite football team dominate this weekend (let’s hope they do), you may see more posts higher on your News Feed about the game as it is trending.


The second tweak has more to do with the timeliness of a post. Currently, Facebook looks at how many likes and comments a post receives to establish how high to put it in the News Feed. However with this new update, Facebook will look at when likes, shares, and comments occur and move the posts accordingly. Going back to our football example, if people are commenting on a post about how your team is playing (i.e. the fact that Atlanta is up 56-0 over Tampa Bay in the third quarter), it will be moved up in the News Feed. Yet, after the game is done, and less people are interacting with a post, it may be moved down.


Facebook Update For iOS 8

If you haven’t heard, the new iPhone came out today, and along with it is the new iOS 8. Now the new iOS 8 has the ability for Facebook users to share content more easily with its share icon. For example you can simply click the share icon to share a website from your browser. This will make sharing the tour dates of your favorite band, videos of your dog in his Halloween costume from your camera roll, or even your high score on Candy Crush easier than ever. While this change is a good one for Facebook, they also made it very clear that even with the new Location Services for the iOS 8, nothing is changing in respect to Facebook’s access to your location.



Twitter Updates:

Twitter For iPhone Overhaul

On Thursday, Twitter made its “biggest update to profiles to date” announcement. This update puts an emphasis on the viewing experience of a person’s profile, as it now allows you to see three separate tabs at the top of the profile: Tweets, Photos, and Favorites. The update also makes it so a person’s bio automatically surfaces on their profile so you won’t have to swipe on the top of the profile header image anymore.



Audience Manger Tool For Twitter

Earlier this week, Twitter announced an update to its advertising platform that will now allow more features to help target specific audiences. With the new update you can create targeted lists of users who have shown significant interest in your app. Also, another wrinkle Twitter has added with this update is the ability to do look-alike targeting in order to target similar audience profiles to people who have already downloaded your app.


Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smattering of SEO News: 9/18/14

Hello my friends, and welcome to another week of SEO news! This week we get into some fun technical stuff and read about new penalties from Google. Let’s take a look!



Google News:

  • Webmaster Tools Sending Out Sitelink Search Box Notices – Recently, Webmaster Tools has been alerting webmasters to make their site “ready for the new sitelinks search box.” This includes having a site-specific search engine, adding some markups to your site’s homepage, and setting the right canonical URL for your homepage. The alert includes how-to links for all of these things, thankfully. I just looked and I have not yet received an alert, what about you?
  • Latest Transparency Report Shows Large Increase In Governmental Requests – Google recently released their tenth transparency report, and the results are fascinating. In the first six months of this year, U.S. governmental requests for information have increased 19% versus last year. So far there have been 12,539 requests in total (84% of which resulted in Google providing the requested data). Google said this is a 250% increase over the first report five years ago, which is simply astonishing. You can check out the entire report here.
  • Several Turkish News Sites Penalized For Keyword Stuffing – Search Enginegoogle-turkey Roundtable reports that several Turkish news websites seem to have been penalized for keyword stuffing, even including These sites were apparently penalized due to content spam and keyword stuffing, which seems like such a silly thing to do in this day and age, as the chances of getting caught doing so completely outweigh what little SEO value one might get from such a tactic.
  • Google Patent Describes Using Television In Search Algorithm – A recent patent has been filed by Google that hopes to be able to determine what a user is watching on television and make their search results relevant to it. It’s not entirely clear HOW Google would know what you’re watching – the most likely explanation seems to have something to do with using television listings for your area based on your IP address – but it sounds like a fascinating idea regardless. If they can pull it off, more power to them.


Other News:

  • Bing Removes 130 Million URLs For Keyword Stuffing – You might recall from our last installment that Bing announced it was going to begin filtering out keyword-stuffed URLs from their search results pages. Interestingly enough – and unlike Google, which keeps information like this close to their chest – Bing not only detailed how this filtering works, but also how many URLs were affected as a result. Apparently five million websites, totaling around 130 million URLs, were affected by the new filter. Bing now analyzes factors like the size of the site, the number of hosts, and content quality. Fascinating stuff, to be sure.
  • Facebook Launches Page To Help Content Creators – Facebook recently launched what it’s calling Facebook Media, a portal of sorts that gives content creators Facebook’s best practices for successfully connecting with audiences. The page includes industry-specific success stories, best practices, and its own blog. As a content creator myself, I’m seeing this as pretty valuable information.


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A Smorgasbord of Social Media: 9/12/14

Hey everybody, welcome back to another weekly roundup of all things social media.  We have a bunch of updates to drop for you, so let’s get right down to business.



Facebook Updates:

Scheduled Deletion Of Posts

If you ever wanted to have a special offer for a limited time, you’re in luck because it may have just gotten easier. Facebook is testing a small pilot of a feature for mobile that lets users schedule the deletion of a post after 1 hour to seven days. Look for this in your IOS mobile posts. Hopefully it will be rolling out to a larger group of users soon.


Power Editor Updates

Sometime last week a few changes were made to the Power Editor interface. A Facebook rep gave a statement saying, “With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them at any time, and bulk import/export them.” Hopefully this will make ad building a little easier on everyone!


Video Counts

Ever since the release of auto-playing videos on the social site, users have seen more and more in their News Feed. Facebook reported a 50% growth of views since May with the help of a certain charity event and other viral videos. Since June, Facebook has had an average of 1 billion video views per day. Facebook has rolled out a video count to give users an idea of how many times their videos have been viewed. Will this help your strategy on Facebook?


Facebook Hits 100 Million Users In Africa

Facebook recently visited Africa, where they took note of problems that users were having with their platform. As a result of this visit, the social media giant made it easier for African people to access its mobile app. Facebook made changes to reduce its app size and start up times. These tweaks have resulted in huge growth for the user base there.


Privacy Checkup For All Users

A new privacy checkup, first announced last Spring, will be rolling out to all users when they log into Facebook in the coming days. The privacy update will ask users three questions to make sure their information is being shared with the right people. Look out for the little blue dinosaur to help guide you through the process.



Twitter Updates:

Purchasing On Twitter Is Here, For Some Of Us

What many bloggers have been talking about for some time is finally here. Twitter is testing purchases on the platform. An article on the Twitter blog stated, “For a small percentage of U.S. users (that will grow over time), some tweets from our test partners will feature a ‘Buy’ button, letting you buy directly from the Tweet.” We’ll see if this changes eCommerce strategy, or if it is just another way for Twitter to make its stockholders happy.



Flight Conference To Teach Mobile Developers

Twitter is hosting its first conference for mobile developers, for the fitting registration fee of $140. It will be kicked off with a speech from the CEO of Twitter, Dick Costolo.  Afterwards, sessions with the company’s engineering team will be held. If this is something you’re interested in, check out the Twitter Flight page.



Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or shoot us a Tweet if you have any questions or comments about any of these updates!

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A Smorgasbord of Social Media: 8/29/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!


Facebook Punishes Click-Baiting

This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen.

“Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These posts often get a lot of clicks, which helps them get shown to more people and more visibility in News Feeds.

To determine which posts are click-bait, Facebook will use the amount of time spent on a page as well as the ratio of clicks-to-engagement that the article is getting. This means, if your article is getting a lot of clicks but users are not spending much time on the site, returning to like, comment, or share it, the reach will decrease.

Sharing links in posts has become another issue ever since the addition of embedded link posts. Some publishers are adding links to their posts, but removing the link preview and adding a picture. Facebook has noticed that people prefer to click on links that are embedded rather than having to click on a link in a post.


This update will give priority to posts that are shown in the link-format, and decrease the amount of times a post with a link in the text appears in News Feeds. Will these new updates change your strategy?


Facebook Tells Mobile Users To “Get The Facts About Messenger”

If you use the Facebook app on your mobile device, you may have seen a notice a pop up, “Messenger: Myths vs. Facts, see how the app really works.” After clicking the Learn More button, an article by Messenger Team member Peter Martinazzi opens up.

The article immediately addresses the rumors surrounding the new Messenger app by explaining the real reasons the app asks for permission to access certain personal information.

The main controversy is centered around how the messenger app actually uses the mobile’s camera and microphone. Basically, if you want to take a picture in the app, or send a voice message, the app needs permission to utilize these functions. The article goes on to say that they will not turn on the camera or microphone when the app is not in use. Facebook insists the switch to the new Messenger app is being pushed due to it being faster, and having more versatility than the current app.


That is it. They aren’t listening to your phone calls to collect data, they are not trying to take pictures of your every movement to see where you’re at. They are simply giving you access to the functions included in the app. Have you downloaded the new app? Are you still too scared to use it? Leave us a comment or send us a tweet on how you feel about the new Messenger app!


A Few More Updates:


Third Party Tagging On Facebook – You can now tag a Facebook Page from a third-party platform. A feature that social media managers practically begged for in the past is now available (sort of), thanks to an API update. There are still some bugs to be worked out, but one company, PerfectPost, appears to be the first to utilize this new feature.



Targeting By Bandwidth – There are multiple options when it comes to targeting for Facebook ads, and believe it or not, that pool of options just got larger. You are now able to segment by connection speed. This new feature is intended to help marketers trying to reach customers in developing countries with slower connections.


Advertise Events In News Feeds – Facebook has recently added the ability to advertise events in the News Feed. Previously, you could only do this on the right-hand side. This could really change the game for events advertising. Facebook has also added insights for events, which will help with reporting for this new ad unit.



Pinterest Feed – The photo-sharing site has added a new feature to mobile that shows what your friends are up to. It’s pretty cool, it gives a snapshot of what people you follow are doing. Pinterest says it’s still in testing stages, and this new feature may not be available to everyone yet.



Twitter Analytics For Everyone – What was previously limited to twitter advertisers is now available to all users! If you’re interested in utilizing analytics for Twitter, now you can!  


Instagram Adds Tools For Advertisers – Instagram released tools to provide value to brands in three main areas: account insights, ad insights, and ad staging. These are currently only available to advertisers on Instagram and will be opened up to more people later this year.


Thanks for keeping up with a Smorgasbord of Social Media. Check back each week for a fresh batch of updates. Feel free to leave a comment or send us a tweet on any of the topics here today!

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Smorgasbord of Social Media: 8/15/2014

Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.


Twitter Ads For Specific Objectives

Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions.


Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that.

Reporting has also been adjusted to show campaign objectives that easily monitor metrics that are the most important to campaign goals. These new changes are available in beta globally to API partners and small business advertisers.

Cross-Platform Tracking On Facebook

Facebook has launched a new reporting method for Ads that enables advertisers to see how people move between devices before making a purchase. People may see an ad on their mobile device but later convert on desktop, and now you can see when it happens.


With the new reporting method, you can now see which device the user saw the ad on and where the device conversions occur. Why does this matter? Well, a recent study shows, “of the people who showed interest in a mobile Facebook ad in the US before converting, over 32% converted on a desktop within 28 days.”

To view the new cross-device reports, simply go to your Facebook Ad Reports, click edit columns, and select cross-device on the left-hand menu. If you haven’t already installed the Facebook Conversion Pixel, you will need to install it to track the data.


Why Your Business MUST Be On Facebook

The millennial generation researches local/small businesses differently than your grandparents did. Instead of asking around or searching the yellow-pages, millennials turn to social media. In fact, they actually turn to Facebook. In a new study released by G/O Digital, 62% of millennials surveyed said they researched local business on Facebook before visiting. It was a far cry from the 12% on Pinterest and 11% on Twitter.


Some interesting findings came out of this study, especially that 58% of respondents visit the Facebook page of a local/small business at least once a week and 59% engaged in their Facebook advertisements at least once a week. Restaurants had the highest reported level of engagement among respondents, while car dealerships and real estate agents were among the lowest ranking.

This is another argument that your small business must at least have a page on Facebook, and an even better argument for actively managing and posting on that page.


Viral Video Of The Week – Jimmy Pays Tribute To Robin Williams

In honor of the passing of legendary comic Robin Williams, Jimmy Fallon paid tribute to him on his show. It is a touching and hilarious look back on his comedic style. Not only was it broadcast on television, but now has over 7 million views on YouTube. Check out this beautiful tribute.


Thanks for reading the Smorgasbord of Social Media. We love to hear your feedback, so feel free to leave a comment or send us a tweet @Wpromote!

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A Smorgasbord of Social Media: 8/1/14

Welcome back for another weekly roundup of all things social media! Brace yourselves…for there are social media updates coming. So, let’s get right to it!


Hashtags Explained

There are a lot of hashtags out there roaming the 140-character world of Twitter. Many of which we know and love. For example, #ThrowbackThursday and #KimYe are two of my favorites.

However, there are also many hashtags that we are unfamiliar with. Personally, I have had to Google hashtags just so that I could understand what in the world my friends were talking about…and there’s nothing more shameful than having to research what the world is talking about. Fortunately, Twitter realizes that nobody likes to be left in the dark when it comes to these trending topics, and they decided to do a little bit of experimenting.


Now, when you search for hashtags in the iOS app of Twitter, a subtitle will explain the meaning of the hashtag listed. While many would think that #RT means “retweet,” it’s actually “Russia Today.” As in the hit news program for the country literally torn between Europe and Asia. So now we can all properly join the conversation since we actually know what others are talking about. That’s the last time someone confuses #LOL with “laugh out loud!” Clearly, that belongs to all the gamers of League of Legends.

#TGET (That’s “Thanks for the Great Experiment, Twitter” in case you were wondering.)


Making The “World Wide Web” World Wide

Did you know that only about 30% of the world’s total population has access to Internet? What’s even more shocking than that? 85% of us are in areas of existing cellular networks.


We should all have the right to freely access information, and Facebook has just made a great move to make that happen! The social media company just launched the app, which provides free and basic services such as weather and Wikipedia without being charged for data.

While the creation of such an app is long overdue, we must commend Facebook for taking these first steps toward information equality.

Well done Facebook!


Quit Your Day Job And Sell Your IG Pics

Daniel Arnold just made $15,000 because of his Instagram profile. How? Gawker declared this New York-based photographer the best on Instagram. So, he decided to capitalize on this.

For one day only, Arnold announced he would be selling 4 x 6 prints from his archives for $150 each. It might be a little hard to recreate his success if you don’t share a similar title in the IG photography world. But it just goes to show that there is room for bringing in the big bucks on this social media platform.


The only concern regarding this is: who? If one guy can make this kind of money in just one day, imagine what people with access to far more expansive resources could do.

Are agencies and other high profile photographers going to hop on this bandwagon? If so, it is likely that newer and more invasive advertising efforts may be used in the growing competition for Instagram picture sales.


Viral Video Of The Week

Singing competition shows have taken the world by storm. Shows like American Idol, The Voice, and America’s Got Talent have shined the spotlight on hidden talent. But very rarely are we truly blown away by the talent displayed on these programs.

There is one name you will want to keep an eye out for: Rachel Thompson. The 14 year old singer stunned the judges of Australia’s The X Factor with her rendition of “Please Don’t Say You Love Me.”

So sit back, listen, and prepare to be completely amazed!


Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote.