A Smorgasbord of Social Media: 8/29/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!

 

Facebook Punishes Click-Baiting

This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen.

“Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These posts often get a lot of clicks, which helps them get shown to more people and more visibility in News Feeds.

To determine which posts are click-bait, Facebook will use the amount of time spent on a page as well as the ratio of clicks-to-engagement that the article is getting. This means, if your article is getting a lot of clicks but users are not spending much time on the site, returning to like, comment, or share it, the reach will decrease.

Sharing links in posts has become another issue ever since the addition of embedded link posts. Some publishers are adding links to their posts, but removing the link preview and adding a picture. Facebook has noticed that people prefer to click on links that are embedded rather than having to click on a link in a post.

celeb

This update will give priority to posts that are shown in the link-format, and decrease the amount of times a post with a link in the text appears in News Feeds. Will these new updates change your strategy?

 

Facebook Tells Mobile Users To “Get The Facts About Messenger”

If you use the Facebook app on your mobile device, you may have seen a notice a pop up, “Messenger: Myths vs. Facts, see how the app really works.” After clicking the Learn More button, an article by Messenger Team member Peter Martinazzi opens up.

The article immediately addresses the rumors surrounding the new Messenger app by explaining the real reasons the app asks for permission to access certain personal information.

The main controversy is centered around how the messenger app actually uses the mobile’s camera and microphone. Basically, if you want to take a picture in the app, or send a voice message, the app needs permission to utilize these functions. The article goes on to say that they will not turn on the camera or microphone when the app is not in use. Facebook insists the switch to the new Messenger app is being pushed due to it being faster, and having more versatility than the current app.

facebook1

That is it. They aren’t listening to your phone calls to collect data, they are not trying to take pictures of your every movement to see where you’re at. They are simply giving you access to the functions included in the app. Have you downloaded the new app? Are you still too scared to use it? Leave us a comment or send us a tweet on how you feel about the new Messenger app!

 

A Few More Updates:

 

Third Party Tagging On Facebook – You can now tag a Facebook Page from a third-party platform. A feature that social media managers practically begged for in the past is now available (sort of), thanks to an API update. There are still some bugs to be worked out, but one company, PerfectPost, appears to be the first to utilize this new feature.

facebook-advertising-ss-1920-800x450

 

Targeting By Bandwidth – There are multiple options when it comes to targeting for Facebook ads, and believe it or not, that pool of options just got larger. You are now able to segment by connection speed. This new feature is intended to help marketers trying to reach customers in developing countries with slower connections.

 

Advertise Events In News Feeds – Facebook has recently added the ability to advertise events in the News Feed. Previously, you could only do this on the right-hand side. This could really change the game for events advertising. Facebook has also added insights for events, which will help with reporting for this new ad unit.

facebook-event-ads-600x600

 

Pinterest Feed – The photo-sharing site has added a new feature to mobile that shows what your friends are up to. It’s pretty cool, it gives a snapshot of what people you follow are doing. Pinterest says it’s still in testing stages, and this new feature may not be available to everyone yet.

pinterest-news-800x533

 

Twitter Analytics For Everyone – What was previously limited to twitter advertisers is now available to all users! If you’re interested in utilizing analytics for Twitter, now you can!  

 

Instagram Adds Tools For Advertisers – Instagram released tools to provide value to brands in three main areas: account insights, ad insights, and ad staging. These are currently only available to advertisers on Instagram and will be opened up to more people later this year.

 

Thanks for keeping up with a Smorgasbord of Social Media. Check back each week for a fresh batch of updates. Feel free to leave a comment or send us a tweet on any of the topics here today!

Smorgasbord of Social Media: 8/15/2014

Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.

 

Twitter Ads For Specific Objectives

Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions.

campaignpicker_smb

Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that.

Reporting has also been adjusted to show campaign objectives that easily monitor metrics that are the most important to campaign goals. These new changes are available in beta globally to API partners and small business advertisers.

Cross-Platform Tracking On Facebook

Facebook has launched a new reporting method for Ads that enables advertisers to see how people move between devices before making a purchase. People may see an ad on their mobile device but later convert on desktop, and now you can see when it happens.

fb-reporting

With the new reporting method, you can now see which device the user saw the ad on and where the device conversions occur. Why does this matter? Well, a recent study shows, “of the people who showed interest in a mobile Facebook ad in the US before converting, over 32% converted on a desktop within 28 days.”

To view the new cross-device reports, simply go to your Facebook Ad Reports, click edit columns, and select cross-device on the left-hand menu. If you haven’t already installed the Facebook Conversion Pixel, you will need to install it to track the data.

 

Why Your Business MUST Be On Facebook

The millennial generation researches local/small businesses differently than your grandparents did. Instead of asking around or searching the yellow-pages, millennials turn to social media. In fact, they actually turn to Facebook. In a new study released by G/O Digital, 62% of millennials surveyed said they researched local business on Facebook before visiting. It was a far cry from the 12% on Pinterest and 11% on Twitter.

go-digital-chart-408x600

Some interesting findings came out of this study, especially that 58% of respondents visit the Facebook page of a local/small business at least once a week and 59% engaged in their Facebook advertisements at least once a week. Restaurants had the highest reported level of engagement among respondents, while car dealerships and real estate agents were among the lowest ranking.

This is another argument that your small business must at least have a page on Facebook, and an even better argument for actively managing and posting on that page.

 

Viral Video Of The Week – Jimmy Pays Tribute To Robin Williams

In honor of the passing of legendary comic Robin Williams, Jimmy Fallon paid tribute to him on his show. It is a touching and hilarious look back on his comedic style. Not only was it broadcast on television, but now has over 7 million views on YouTube. Check out this beautiful tribute.

 Jimmy-fallon

Thanks for reading the Smorgasbord of Social Media. We love to hear your feedback, so feel free to leave a comment or send us a tweet @Wpromote!

A Smorgasbord of Social Media: 8/1/14

Welcome back for another weekly roundup of all things social media! Brace yourselves…for there are social media updates coming. So, let’s get right to it!

 

Hashtags Explained

There are a lot of hashtags out there roaming the 140-character world of Twitter. Many of which we know and love. For example, #ThrowbackThursday and #KimYe are two of my favorites.

However, there are also many hashtags that we are unfamiliar with. Personally, I have had to Google hashtags just so that I could understand what in the world my friends were talking about…and there’s nothing more shameful than having to research what the world is talking about. Fortunately, Twitter realizes that nobody likes to be left in the dark when it comes to these trending topics, and they decided to do a little bit of experimenting.

twitter-hashtag-experiment

Now, when you search for hashtags in the iOS app of Twitter, a subtitle will explain the meaning of the hashtag listed. While many would think that #RT means “retweet,” it’s actually “Russia Today.” As in the hit news program for the country literally torn between Europe and Asia. So now we can all properly join the conversation since we actually know what others are talking about. That’s the last time someone confuses #LOL with “laugh out loud!” Clearly, that belongs to all the gamers of League of Legends.

#TGET (That’s “Thanks for the Great Experiment, Twitter” in case you were wondering.)

 

Making The “World Wide Web” World Wide

Did you know that only about 30% of the world’s total population has access to Internet? What’s even more shocking than that? 85% of us are in areas of existing cellular networks.

internet-org-app11

We should all have the right to freely access information, and Facebook has just made a great move to make that happen! The social media company just launched the Internet.org app, which provides free and basic services such as weather and Wikipedia without being charged for data.

While the creation of such an app is long overdue, we must commend Facebook for taking these first steps toward information equality.

Well done Facebook!

 

Quit Your Day Job And Sell Your IG Pics

Daniel Arnold just made $15,000 because of his Instagram profile. How? Gawker declared this New York-based photographer the best on Instagram. So, he decided to capitalize on this.

For one day only, Arnold announced he would be selling 4 x 6 prints from his archives for $150 each. It might be a little hard to recreate his success if you don’t share a similar title in the IG photography world. But it just goes to show that there is room for bringing in the big bucks on this social media platform.

screenshot-2014-03-07-at-9-35-05-am

The only concern regarding this is: who? If one guy can make this kind of money in just one day, imagine what people with access to far more expansive resources could do.

Are agencies and other high profile photographers going to hop on this bandwagon? If so, it is likely that newer and more invasive advertising efforts may be used in the growing competition for Instagram picture sales.

 

Viral Video Of The Week

Singing competition shows have taken the world by storm. Shows like American Idol, The Voice, and America’s Got Talent have shined the spotlight on hidden talent. But very rarely are we truly blown away by the talent displayed on these programs.

There is one name you will want to keep an eye out for: Rachel Thompson. The 14 year old singer stunned the judges of Australia’s The X Factor with her rendition of “Please Don’t Say You Love Me.”

So sit back, listen, and prepare to be completely amazed!

viralvideo

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote.

 

A Smorgasbord of Social Media: 7/25/14

Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!

 

Saved By The…Facebook (Sort Of)!

In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays!

Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life.  According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.”

introducingsave

But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other great productivity apps. Additionally, these apps are easily accessible and typically already built into our computers and smartphones. So, this saving feature doesn’t seem like a necessary change to Facebook. The only real benefit to this is that saved items will show up in your news feed. Correction, it will sometimes show up in your news feed at the apparent discretion of Facebook. Thanks, Facebook?

 

Facebook Leads The Social Media Herd

Facebook continues to dominate the social media industry, still leading in social logins and driving referral traffic.

While their new saving feature may not be of the most benefit, Facebook has definitely come through in another way. If you make a new username and password that you end up forgetting, Facebook actually saves the day with social logins – and it shows.

FBloginbutton

Specifically, some data from Gigya shows that Facebook accounts for 55% of social logins, with Google+ tailing them at 27%. So it makes sense that Facebook is the “king of social media referral traffic.” Shareaholic notes that Facebook showed a 10.09% increase in referrals between March and June while everyone else was in the negative.

shareaholic2q2014-600x335

A bit ironic how Facebook is leading the pack by being the Internet’s #1 middle man.

Wall Street Called And Facebook Answered!

After Wall Street’s quarterly financial call, Facebook came away with $2.9 billion in revenue!sheryl-sandberg How did they do it? Metrics, of course! Sheryl Sandberg points out some success metrics for us to lean into, if you will.

First, Facebook increased their active advertisers from a mere one million to a million and a half. They also reaped many benefits from all the kicking and screaming of the recent World Cup games. One could argue that McDonald’s owes Sandberg and company after the success of their FryFutbol promotion. Three billion – that’s the number of interactions generated from only 350 million people taking part in the campaign.

mcdonalds-web-1

In fact, the majority of Facebook’s reported revenue comes from advertising. Beneath all the fluff of Buying and Saving buttons on Facebook, the king of referral traffic has firmly established its foundation in social advertising. While other sites like Twitter are attempting to close that revenue gap, it’s clear that Facebook is sitting back on its laurels and enjoying little things in life. Specifically, buttons. Lots of buttons.

 

Viral Video Of The Week

All hail the return of the King! By now you surely have heard all the buzz about LeBron James announcing that he will be taking his talents up north to Cleveland.

It seems like it was just yesterday that all of Northeast Ohio was torching the jersey of their beloved savior. Even more entertaining than the absurdity of the whole fiasco is a recent video brought to us by ESPN. Watch the hilarious and unbelievably on-point reading of LeBron James’ letter discussing his return. Oh, did we mention that it’s Frank Caliendo reading this as Morgan Freeman? You’ll be glad you watched this!

Viral-video-lebron

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote!

A Smorgasbord of Social Media: 7/21/14

Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!

 

 

Facebook Shopping

Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we can basically live off of our newsfeeds and forget everything else.

facebook-buy-button-example-600x600

But how does it work? When you click Buy, you’ll be prompted to enter your credit card information and make your purchase. You’ll then have the option of storing this information for future use. For those of us concerned about the security of these Facebook purchases, Facebook wrote a blog post stating, “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers.”

Watch out, Amazon! Zuckerberg’s coming for you!

 

Tweet ‘N Shop

However, Facebook wasn’t the first to implement the Buy button. Twitter beat them to it by adding this feature earlier in the month. However, the mircroblogging service didn’t stop there. According to recent news reports, Twitter has been strategically integrating eCommerce for some time in an attempt to establish themselves as the leading force within the social media industry.

So what’s the big news? Twitter recently acquired CardSpring. For those that don’t know about this startup company, CardSpring allows businesses to link credit card purchases to digital coupons. Additionally, they are known for specializing in linking and tracking offline purchases.

cardspring-scree-grab-600x362

For Twitter’s business, this means that they will have the ability to offer card-linked deals. After recognizing your card number a discount will be applied. Great news for bargain shoppers, but how secure is all of this? Facebook has assured the world that they wouldn’t share credit card info, but we have yet to know about the safety of online purchases with Twitter. In the midst of all this conversation about big data, maybe we should be a bit wary of such technology within the social media realm.

 

Facebook Mentions

Back to more Facebook news! Did you hear about the new Facebook Mentions iOS app? This new app improves the interaction between public figures and their followers. How does it work? It surfaces public posts made by followers that mention these figures. Celebrities can then jump into these posts and reach out to their fans and followers.

IntroducingMentions_2-copy-600x400

Who knows, you may be lucky enough to get a comment from your favorite celeb like this guy did from Tyrese Gibson. Just keep posting and you’re bound to end up in the limelight in no time!

 

Viral Video Of The Week

Earlier last week,one of Toronto’s very own hosted the 2014 ESPY awards show. No, I don’t mean J Biebs. I mean Drake. The actor-turned-rapper performed a great opening act, giving shout-outs to his athlete friends and poking fun at a couple of their reputations.

But what was really special about the ESPYs was Stuart Scott’s acceptance speech. Scott received the Jimmy V Perseverance Award and delivered a heartwarming speech about his battle with cancer. Don’t be surprised if his speech completely changes your perspective on life.

viral-video-of-the-week

“When you die, that does not mean that you lose to cancer. You beat cancer by how you live, why you live, and in the manner in which you live.”

 

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote!

A Smorgasbord of Social Media: 7/11/14

Welcome back for another weekly roundup of all things social media! We missed last week, so we have some important updates to catch up on. Let’s get right to it!

 

 

 

Huffington Boast

It seems as though a congratulations is in order for The Huffington Post. It turns out that the top-performing publisher on Facebook last month was Arianna Huffington and the rest of her Internet subscribers.

According to NewsWhip, The Huffington Post had the highest amount of shares and interactions in June. This means that they beat out the likes of CNN, ESPN, NBC, EliteDaily, and even our ever-so-loved provider of absurdly addicting online quizzes, BuzzFeed.

 huffington

For those of us that are number-oriented, THP published 26,264 articles in June. To put this into perspective, the lowest number of articles published was 89 (playbuzz.com), and the highest number of articles published was 122,186 (Yahoo!). So it just comes to show that it truly is about quality and not quantity.

 

#BraVsGer

Germany destroyed the World Cup host country, Brazil, seven to one in their semi-final match.

worldcup

Of course, there was a lot of civil unrest amongst the Brazilians and the Twitter-sphere became the showcase for the day of reckoning. When Toni Kroos scored, there were 497,425 tweets per minute (TPM). But this number rose to 508,601 TPM with Kroos’ second goal and reached 580,660 TPM with Sami Khedira’s goal.

In fact, this match was the most-tweeted about sporting event in the history of the 140-character limit.

 

Facebook Discrepancy

The leading social media platform recently filled the world in on a little issue with their analytic system. It was recently discovered by some Facebook page administrators that there was a discrepancy between their reach and engagement metrics.

ReachDiscrepancy

Facebook has come forward and admitted that this discrepancy has affected all Page Posts and Boosted Posts between May 30th and June 30th.

Bloggers and administrators have reached out to Facebook for help resolving this issue. Unfortunately, we are stuck in a bit of a limbo at the moment because there is no set date on when this problem will be fixed.

 

Viral Video Of The Week

While there’s not much substance to this clip, it’s definitely a video and it has definitely gone viral. It’s only fitting that we end this week’s Smorgasbord with a quick Vine video showing a visual analogy of Germany’s win over Brazil.

 brazil-germany

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, fee free to share your opinions by tweeting us @Wpromote!

A Smorgasbord of Social Media: 6/27/14

Welcome back for another weekly roundup of all things social media! We have some important updates for you so let’s get right to it.

 

Help Me Help You

Are you one of the many people that immediately hits “0” on the dial pad when dealing with automated customer service systems? We do this because people want to deal with an actual person when seeking customer service assistance. Whether it’s via phone or email, it gives us peace of mind to deal with an actual human being rather than some lifeless program that continually makes you repeat your last response.

How does this relate to social media, you ask? Well, with the rise of various networkinghelp-button-keyboard sites, many companies have started utilizing social media for customer service purposes. A recent study by Forrester and Conversocial, which surveyed 159 senior contact center executives, revealed a key aspect regarding the needs of customers. The study found that while social media customer service is on the rise, it might not be the best route to customer satisfaction. For example, even though the use of Twitter for customer service needs doubled to 22%, customers still expressed a desire for good old human interaction.

Joshua March, Conversocial Founder and CEO, expands on this revelation by explaining, “Businesses need to realize that social doesn’t just sit with your marketing team anymore. Social media is a primary customer service channel alongside email, phone and chat.”

So, instead of “Press one for English,” it should really be “Hello! How may I help you?”

 

Facebook Ads Expanding Reach

If you already thought there was no escaping Facebook ads, wait until you get a load of this! Effective immediately: Facebook is expanding the capabilities of its customer audience ad-targeting options that were formerly exclusive via FBX and other third party apps like AdRoll.

EnhancedCustomAudiences2

These updates have been proven to expand the success of campaigns. Nomorerack, an eCommerce company, implemented these new advertising tactics and saw a 42% increase in their clickthrough rates and a 42-45% decrease in their costs-per-acquisition. Such remarkable turnaround is made possible by these ads being significantly better targeted to specific audiences. Furthermore, these new ad features allow for promoting multiple products in the same ad.

MultiProductAds650

So, if you wanted to reach people who browsed your website but didn’t make a purchase, you can retarget them on Facebook with multiple products at the same time.

 

Facebook Editing On-The-Go

Have you ever had the frustrating experience of realizing you made a mistake in a Facebook post while you were away from your desktop? It’s especially bad when it’s for a Facebook page that you manage, huh?

Fortunately, you will never experience that feeling ever again! Facebook has released an update that allows users to edit pages on their mobile devices.

facebook-page-manager-ios-600x399

 

Viral Video Of The Week!

Samuel L. Jackson lays his vengeance upon us once again. Jackson was recently on The Graham Norton Show for an interview in which he recited his infamous Ezekiel 25:17 speech from Pulp Fiction. Take a look at his flawless delivery nearly two decades after it first graced us with its presence!

samuel-jackson

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, fee free to share your opinions by tweeting us @Wpromote!

A Smorgasbord of Social Media: 6/20/14

Happy Friday and welcome back for another weekly roundup of all things social media! Today we have a lot of exciting news regarding the world of mobile apps and GIFs. So what’re we waiting for? Let’s get right to it!

 

 

Undercover Job Seeking

We recently discussed some new design changes coming to LinkedIn profiles. In addition to cover photos and larger profile pictures, LinkedIn created a mobile app to let you use the networking site while on the go. Now, they’re taking that initiative a step further by rolling out a second mobile app for iOS specifically for job searching.

You may initially be thinking that this seems a bit unnecessary for LinkedIn. But, this new job search app provides you with one key benefit that surely makes it worthwhile: job seekers can now be on the search and have it kept private. Furthermore, the app will also provide users with recommendations and notifications based on your profile, previous searches, and personalized search criteria.

We all know it’s a bit awkward to search for jobs knowing that others have the ability to see what you are up to. Thanks to this new app that’s no longer the case. The best part about this is that you can also apply for positions using your LinkedIn profile. It’s now easier than ever for you to stay on top of the job search game!

linkedIn1

The Clash Of News And Social Media

The growth of social media networks has replaced many aspects of our lives. They serve as online photo albums, marketing platforms, and even the tinder for sparking the flames of your next romance.

NewsWhip, an online news blog, has released a new mobile app that will consolidate thousands of global sources from the likes of Facebook and Twitter into one newsfeed.

NewsWhipAppiPhone650

Users will be able to narrow news searches to 10 different regions or countries as well as up to 50 different topics. Chief Technology Officer Andrew Mullaney states, “It makes for a stream of news that’s sometimes silly, sometimes dead serious, sometimes emotional, but always engaging.” With the ability to share stories directly to Facebook and Twitter, this new app provides users with a balance of relevance and social engagement. It looks as though Reddit may have finally found its match!

 

Get Strapped Up For Boot Camp

In just a few short days, MediaBistro will launch its Social Media Strategy Boot Camp. This interactive online event will provide you with the proper training for executing your next social media mission.

Why should you attend? Because, 93% of marketers use social media for business, but not all of them are using it to its highest potential. Whether you select the day pass, week pass, or all-access course pass, you;ll be able to launch your knowledge to the next level. The courses combine excellent curriculum with interactive learning and participation. If that’s not enough for you, you will also get to tap into the insights of 11 guest speakers, including executive director of Verizon Wireless, Jason Moriber.

bootcamp

As marketing efforts are increasingly shifting towards this trend of human-to-human interaction, attending this boot camp may provide the key to your career’s success.

 

The GIFt of Giving

If you thought you were limited to 140 characters and six-second Vine videos, you thought wrong! You now have a new avenue that awaits you with Twitter. Users can now tweet their favorite animated GIFs for both Android and iOS platforms.

 

However, Twitter isn’t the only one taking adopting this new format. GIFs are now supported on Google+ and Pinterest as well. Deadspin and Bleacher Report have mastered the art of sports GIFs, as you may have seen with the recent NBA playoffs this month.

While these sites have already capitalized on the GIFt of giving, GIFs will now also serve as a great tool for marketers, creating quick and easy branding platforms for all to see.

 

Viral Video Of The Week

We previously showed you a five minute video, Beats by Dre, and its many celebrity cameos. This week we provide you with another video that captivates the excitement of the World Cup games.

Nike has released “The Last Game”, an animated commercial featuring the ultimate showdown between cloned soccer players and the human players we all love. Featuring Ronaldo, Rooney, and Brazil’s superstar, Neymar, this video has been an instant hit.

youtube

With 51.6 million views, 92,000 tweets, and 673,000 social interactions, this video has proven to be another success for Nike’s “Risk Everything” campaign. Take a look for yourself and watch the intense superstar-loaded match.

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote.

 

A Smorgasbord of Social Media: 6/13/14

Welcome back to another weekly roundup of all things social media. We have some important updates for you so let’s get right to it.

 

 

Facebook Using More Outside Data To Improve Quality Of Ads Delivered

Facebook collects all of its individual data from your actions on the social networking site, mostly from the pages you like. To take their advertising to the next level, they are using your off-Facebook data. When you search for an item on the web, Facebook will start showing you ads that are relevant to that search. For example, if they think you’re interested in electronics, they may show you ads for other electronics or devices that are often purchased. The social networking giant is also giving users more control of the ads they see with ‘Ad Preferences’. It’s a new tool that will be on the drop down of every ad explaining why you are seeing that ad, and lets you remove interests that they may have attributed to you. Overall, Facebook is using more data to help refine ad user visibility, draw a better response, and provide additional tools to help understand audiences better.

ad-preferences-screenshot (1)

 

Google+ Analytics Are Finally A Reality

When Google+ started as a social site, the only analytical tool they provided was a very basic ‘Ripples’, which displayed post shares. For page managers, this was the biggest letdown of the platform, and limited its use a marketing tool. That all changes with the introduction of Google+ Insights, which provides information in three different areas: Visibility, Engagement and Audience.

Visibility: Google+’s most recent update, which changed +1’s to views. It gives a breakdown of how many times your content has been viewed across Google’s network of tools.

Engagement: A breakdown of the total number of views, shares and comments for all your content. For the first 72 hours of a new post, the activity will be displayed hour by hour, which will help determine the lifetime of your posts.

Audience: A very general breakdown of demographic data that includes gender, age and geographic locations of your followers.

Overall, this is a step in the right direction for Google+ to become an effective marketing tool for brands to use, especially as more and more are looking for a Facebook replacement.

google-plus-mobile-insights

 

Twitter Gears Up For World Cup Mania

During the 2010 World Cup, Twitter released hashflags to get users talking about their favorite teams. The site is bringing them back for World Cup 2014. Hashflags are emoji flags attached when using the country’s shortened hashtag. For example, if you use the United States abbreviated hashtag “#USA” an American Flag will automatically be attached. As Facebook tries to fight to get in on the conversation, Twitter believes real time tweets along with hashflags will encourage users to keep the World Cup conversation on their platform.

Shakira-Hashflag

 

Viral Video Of The Week – Guy Jumps In With A Great White

What starts off as a casual cliff jump with friends turns scary…fast! After this guy jumps into the waters of the Australian coast and comes back to the surface, his friend spots a great white shark nearby. Panic ensues when he gets a close up of the shark underwater. Check out this frightening but awesome clip that is boasting over 6 million views.

youtube

Thanks for tuning into another Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. In the meantime, check out @Wpromote!

A Smorgasbord of Social Media: 6/6/14

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social! We’ve got some insightful updates to bring to you, so let’s get down to business.

 

Pinterest Meets Advertising!

The 70 million users of Pinterest will witness the power of Promoted Pins. Initially launched in a small-scale release last fall, Promoted Pins now allows businesses to advertise to those who use the platform as a shopping discovery tool. Organic Pins and Promoted Pins will only have one distinction: those that are promoted will show up show up in search and category feeds, but will have a “Promoted Pin” tag at the bottom.

pint-ads-600x348

Additionally, Pinterest brings us another surprise: the platform has announced its new and improved analytics dashboard. More detailed information, such as which Pins are driving engagement, will be a click away!

 

Major Design Changes For LinkedIn

LinkedIn has followed in the footsteps of Facebook, Twitter, and Google+ by implementing large cover photos and user profile pictures. This long-overdue update will be made available exclusively to premium users for now. Free users, do not fret! In just a few short months all users profiles will have the same capability.

linkedin-600x282

More changes are headed toward premium user profiles. With rates starting at ten dollars per month, these changes include the option of making your profile open to all users. People are sure to welcome such customization options considering that many use the site as an online resume for potential employers.

 

One Size Does Not Fit All

140 Proof and IPG Media came together to determine the effectiveness of using the same copy for engagement across multiple social media platforms. Unsurprisingly, they report that about 60% of users agreed they engage with different platforms in different ways. For example, Facebook is preferred for engaging with family and friends, while LinkedIn provides users with networking capabilities.

The report adds other bits of useful user insight. The study also finds that marketers must step up their game when it comes to creating content. A reported 61% of users have unfollowed/unliked a brand while 29% have never unliked a brand. The moral of the story: keep content engaging. But also make sure to tailor your content to the primary use of the various social media platforms.

 

Viral Video Of The Week

Dr. Dre’s Beats by Dre has recently made headlines for its acquisition by Apple for $3 billion. As the first billionaire of the hip-hop industry, the doctor hasn’t stopped there. His audio engineering company recently launched its “The Game Before the Game” campaign in light of the much-anticipated World Cup. The video highlights Neymar Jr. and a touching phone conversation with his father before his big game. Showcasing the new Beats SOLO2 headphones, the video also includes cameos by Jozy Altidore, Thierry Henry, LeBron James, Stuart Scott and even Nicky Minaj.

youtube  

As always, thanks for reading! Check back each week for a fresh batch of updates!